Whether you’re a smartphone junkie glued to your screen 24/7 or a reluctant cellphone user, the reality is that mobile devices are an essential part of 21st-century life. But are you taking advantage of this fact in marketing your small business?
SinglePlatform’s newest brief, “How Mobile Search Can Help You Find Your Next Great Customer,” highlights the importance of being present in the mobile space. A few key takeaways include:
Consumers Are Using Mobile Search to Make Decisions
According to current research, 75% of mobile searches are conducted to get real-time, location-based information, and 45% of mobile searches are goal-oriented. Consumers are increasingly turning to their mobile devices to make decisions about which businesses to visit and which products to buy.
How can you capitalize on this widespread shift toward mobile search? Make sure your information is available and up-to-date on mobile.
Accurate, Detailed Business Listings Are a Must
The first step is to take control of your listings on search engines, map services, online directories, social media, and mobile apps. You can find and update your listings manually, or partner with a company like SinglePlatform to mange all your listings in one place.
Mobile-Friendly Websites and Apps Can Help You Secure Business
The second step is to invest in a mobile-friendly website or app for your business. There’s nothing more frustrating for a potential customer than visiting a site that’s hard to navigate and view. Check your current site to make sure you can easily get to (and read) key information such as store hours, location, and product listings. And if you don’t have a mobile site—consider investing in one.
Mobile Services Trigger Quick Actions
Customers who find businesses on mobile act quickly. Within an hour of search, 56% call a business, 54% make a purchase, and 51% visit a store. You don’t want to miss out on this kind of customer engagement.
The Bottom Line
If you’re investing in your business’s mobile presence, you’re already on the path to success for reaching new customers. If you’re not, there’s no better time than the present to get started.
Want more information on how to make the most of mobile search for your business? Download the full brief now.