LOCAL BUSINESS SUCCESS CENTER

Tips, trends and marketing advice to help you grow your business.

Chances are, you’re already hosting a website for your small business. But with the number of mobile web viewers growing each year, it’s just as important for your site to perform great on mobile as it is on a PC. So how do you go about optimizing your current site for mobile? Here are 4 ideas to get you started:

1. Prioritize Content that Mobile Users Are Looking for

Take a look at your current site’s analytics to see which pages mobile users are visiting most. Once you’ve identified the most popular mobile content, you can adjust your site structure and design to help users find what they’re looking for more quickly.

2. Keep Your Site Design Streamlined and Accessible

Mobile users want sites that load quickly, use simple navigation, and provide key information up front. Consider how you can adjust your current site (or, if building a separate mobile site, how you can rethink your existing content and organization) to be as simple and accessible as possible.

3. Perform Extensive Testing

Review your site on every mobile device, operating system, and browser you can get your hands on. If you find something that doesn’t look or perform the way you expect, get it fixed. Anything that frustrates you will also frustrate your viewers—and unhappy viewers are unlikely to do business with you or recommend your business to others.

4. Use Analytics and Feedback to Keep Improving

As more users begin to interact with your mobile site, it’s important to monitor their activity and behavior so that you can continue to optimize your content. The needs of potential customers may change over time—and your site should change with them.

The Bottom Line

Putting your visitors first, whether in person or online, is the best way to land and retain new customers. Optimizing your site for mobile is just one way you can better serve consumers.

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