LOCAL BUSINESS SUCCESS CENTER

Tips, trends and marketing advice to help you grow your business.

Holidays present a great opportunity to connect with new customers, and Halloween is no exception. Costumes and candy galore make for an occasion worth celebrating. But sometimes, turning your enthusiasm into a business promotion can be a challenge. Our SinglePlatform clients have come up with some creative ways to tap into the Halloween spirit for their businesses. Here are a few ways to bewitch customers during the upcoming holiday:

Do Something for Kids

Parents are always looking for fun, safe, local events around Halloween. Some of our clients have offered pumpkin painting, caramel apple dipping, and trick-or-treating for kids at their establishments; others have offered a free item or discount for kids who come in costume. Now that’s something the whole family can get excited about!

Host a Costume Party

Kids may be the main focus of Halloween, but adults also like to dress up and do the Monster Mash. Several of our businesses have thrown costume parties for their customers, offering prizes (in one case, $1000 cash!) for the best costume of the night.

Provide Live Entertainment

If costumes aren’t your thing, there are plenty of other ways to celebrate. Live bands, DJs, dancing, even torch throwers and stilt walkers—all have featured in our clients’ festivities.

Offer Special Items

Our restaurant clients have offered a variety of themed drinks and dishes featuring seasonal flavors like pumpkin and apple. Specials can also be themed around Halloween-related colors, themes, and services.

Spread the Word

Once you’ve nailed down your plans, make sure to promote them on your listings pages, website, and social media channels. SinglePlatform makes it easy to publish announcements about seasonal events and product offerings across multiple sites and apps, or you can do it manually.

However you decide to celebrate, we hope you have a spooktacular time!

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