LOCAL BUSINESS SUCCESS CENTER

Tips, trends and marketing advice to help you grow your business.

Getting people to check-in at your business on Foursquare, Facebook, and other location apps is a great way to get free exposure on social channels. But although local check-ins require very little effort, some customers require additional motivation to pull out their smartphones. Here are 4 easy ways to encourage mobile check-ins:

1. Post Reminders

Sometimes, a simple reminder is all that’s required. Strategically place signs around your establishment with check-in information; you can even use QR codes to take visitors right to a specific check-in screen.

2. Plan a Unique Giveaway

If a simple reminder isn’t enough to spur customers to action, a unique incentive often can be. Reward check-ins with a free item, upgraded service, or other perk to get your visitors excited about sharing on social.

3. Offer Special Discounts

A one-time giveaway can encourage initial check-ins, but ongoing benefits will keep your visitors engaged long-term. A more structured loyalty program for customers who check in on a regular basis can also help boost your social buzz.

4. Use Check-ins for Charity

Not all incentives need to be in service of personal gain. Partnering with a charity can have a positive impact on your company’s reputation and also help spread the word about your business. You can donate a fixed amount per check-in, or offer your products or services to a charity for free. Customers will feel good about helping you serve the community—and you’ll feel good about the extra social media exposure.

The Bottom Line

Check-ins are an easy way to increase brand awareness and foster loyalty from your customers. With a few simple motivators, your customers will go from lukewarm to fired-up about checking in at your business.

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