LOCAL BUSINESS SUCCESS CENTER

Tips, trends and marketing advice to help you grow your business.

Here’s a highlight of some of the top local-business-related news of the week:

[Social Media News] Instagram Usage Grows Among Marketers and Restaurant Customers

News Sources: Inside Facebook, Nation’s Restaurant News

This week was full of Instagram news. A new report from SimplyMeasured indicated that 71% of the large brands worldwide now have an Instagram account, and 65% of brands have active accounts (up 23% from Q3 of 2012).

Over half of marketers on Instagram are posting new content at least once a week, and brand engagement has grown 350% year over year.

On the consumer front, monitoring platform MomentFeed tracked a 2.8% increase in Instagram usage for customers of 65 major food brands. More than 500,000 photos were tagged to restaurant locations in Q3; Starbucks topped the charts with 127,000 tagged photos.

Key Takeaway: If your business already has an Instagram account, the good news is that consumers are now engaging with brand photos more than ever before. If you don’t have an account, it’s a great time to jump in and try it out—especially if your business is visually-oriented.

[Restaurant Industry News] Consumers Plan to Dine out Less in 2014

News Source: Nation’s Restaurant News

The latest North American Restaurant Consumer Sentiment Review revealed a decline in consumer dining during 2013, a trend that is projected to continue into 2014.

For the first time, the top reason survey respondents gave for planning to dine out less in next 12 months was due to health concerns. This was followed closely by financial constraints.

The survey also found that 64% of respondents feel that healthy menu options are an important factor in choosing where to dine.

Key Takeaway: If you own a restaurant, bakery, or cafe, you may want to review your menu to make sure you have plenty of options for health-conscious diners. And don’t be shy about promoting these dishes online so that customers find out about them. 

[Holiday Retail Trends] Holiday Shoppers Turning to Smartphones

News Source: eMarketer

A new study from Deloitte revealed that almost 70% of consumers plan to use their smartphones more often his holiday season, with 56% looking for store locations, 54% researching prices, 47% looking up product information, and 45% browsing products online.

Social media will also play a bigger role in holiday shopping, with 45% of survey participants indicating that they plan to consult a social network when considering purchases.

eMarketer estimates that holiday eCommerce spending will reach over $61 billion this year, up 15% from 2013.

Key Takeaway: Being present and standing out on mobile will play a key role in your business's success this holiday season. Make sure your website and local listings are easy to find and view on mobile devices—SinglePlatform can help!

Other news catch your eye this week? Leave a comment and let us know! 

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