As a small business owner, you probably already know that Small Business Saturday is the local-merchant equivalent of Black Friday or Cyber Monday. This year, Small Business Saturday falls on November 30. In honor of the upcoming holiday, we’d like to share 5 interesting facts about Small Business Saturday that you may not know:
Fact 1: AmEx Launched Small Business Saturday in 2010
American Express launched Small Business Saturday in 2010 to help independent merchants get more exposure during the post-Thanksgiving shopping frenzy. Their initial marketing campaign included national radio, TV, and social media ads.
Fact 2: Social Media Loves #smallbizsat
Since its launch last year, Facebook’s Small Business Saturday Page has received over 3.2 million Likes. In 2012, Twitter offered $1 million in free ads for small businesses during the holidays. And hashtag #smallbizsat was used on Small Business Saturday over 200,000 times last year. That’s a pretty impressive showing for the new holiday on the block.
Fact 3: Over 100 Million People Shopped Small in 2012
After the first year, many people were skeptical about whether Small Business Saturday would become a permanent fixture. Participation by both merchants and consumers in subsequent years has proven these skeptics wrong. Over 500,000 merchants participated in 2012, attracting over 100 million consumers.
Fact 4: Half of Small Businesses Ran SBS Marketing Campaigns in 2012
According to NFIB’s Small Business Saturday Insights Survey, 47% of independent merchants used Small Business Saturday as a way to draw in new business in 2012. Of these merchants, 67% offered special deals for customers who shopped on Small Business Saturday.
Fact 5: Small Business Saturday Generated $5.5 Billion in 2012
Spending surpassed expectations last year as both consumer awareness and turnout increased, generating $5.5 billion in revenue for participating businesses.
Gearing up for 2013
Are you ready for Small Business Saturday 2013? Don’t forget to download your custom banners, signage, logos, and more from AmEx, and make sure to spread the word beforehand to current and potential consumers.
We wish you all the best this year, and hope to see you when we shop local over the Thanksgiving holiday!