Facebook is no longer just for connecting with friends. Consumers are increasingly turning to the social network to search for and interact with local businesses. Business Pages give merchants the power to connect with existing customers and drive repeat business while also reaching a broader audience that can turn into new customers. Whether people are using a search engine like Google or Facebook’s Graph Search to find a business in your local area, it’s important that your Facebook Page is up-to-date and complete as possible so consumers can discover your business.
Here’s how to set up your business’s Facebook Page to ensure maximum discoverability:
1. Choose the right Page Type and Category.
You’ll want to choose your Page Type based on how your audience views you. For example, if you’re creating a Facebook Page for a museum that’s also a nonprofit, you’d want to choose the Page Type that includes “museum” rather than “nonprofit” if that’s how your audience is trying to find you.
2. Choose the best name for your Facebook Page.
It’s best to use your business name, as this will serve as the title of your page. It will show up when you post a status update or make comments. You can also include a short description here if it makes sense. For example, “Giuseppe’s Fine Italian Dining.” You’ll want to avoid stuffing your page name with keywords, as this comes across as spammy and people may be less likely to engage with your Page.
3. Include your address and phone number.
This information will help get your page indexed for local search results. In addition, Google places higher importance on pages with this information.
4. Include a subcategory.
If you selected “Restaurant/Café” as your main category, be sure to narrow it down with a subcategory, for example, “Italian restaurant.”
5. Include a description with the appropriate keywords.
Fill out the About section, Mission, and Company Description fully. All of this information is searchable on Facebook and other search engines, so you want to make sure it’s accurate and complete.
6. Choose a unique Facebook web address.
This is the URL people will enter to get to your Facebook Page. It follows a format like this: http://facebook.com/username. URLs are heavily weighted by search engines, so choose a web address that reflects an aspect of your business. For example, Giuseppe’s could use http://facebook.com/Giuseppes.
7. Include a menu, list of services, or product list.
When people discover your Facebook Page, it’s likely they’ll be interested in what you offer. If you use a service like SinglePlatform, you can include detailed product and service information directly on your Facebook Page. This makes it easy for potential customers to find what they’re looking for without having to leave Facebook to visit your website or other listings pages.