Local search is one of the best ways to generate leads. A quality local search presence starts with taking control of your business listings and providing the key points of data that consumers are looking for as they make purchase decisions. The type of information you can provide varies by publisher, but you should make sure to include these 6 types of data in all your local listings to ensure that your online presence is cohesive and consistent.
1. Business Name, Address, Phone Number, and Hours
Make sure you enter this information exactly the same way across all sites and apps to avoid duplicate entries (e.g. don’t submit Joe’s Towing to one site and Joe’s Towing, Inc. on another). This can cause a less than optimal experience for consumers who may be looking at your listings in multiple places.
2. Service Area
If you have a business that doesn’t have a physical street address, or one that offers deliveries to a specific region, you’ll want to include your service area.
3. Business Categories
Select relevant business categories, as these are the keywords consumers will use to locate a specific business, product, or service. For example, if you own an Italian restaurant that serves pizza and subs, you might choose the categories Restaurant, Pizza, Subs, and Italian.
4. Your Business Description
Provide a concise description of your business that includes the city and state you service.
5. Relevant Keywords
Use keywords whenever possible so that local consumers can find the information they need. This provides a positive experience for the consumer.
6. Rich Content and Links
In addition to your basic information, you can also include rich content such as photos, menus, product and service lists, videos, special offers, and more. Additionally, you can provide links to your company website, social media accounts, and directions to help people find you online and in person.
The Bottom Line
Providing cohesive, detailed information about your business on listings sites and apps will ensure that consumers can find you when they perform a local search, which means more leads for your business.
Want to learn more about how you can use local listings to benefit your small business? Download our free eBook, The Mechanics of Local Listings today.