LOCAL BUSINESS SUCCESS CENTER

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The SinglePlatform team is pretty awesome, if we don't mind saying so ourselves. In 2014, we’ll be sharing interviews with some of our key members so you can get to know us better. This month’s interview features Adam Liebman, Senior Director of Sales at SinglePlatform.

Q: When did you join SinglePlatform?

A: I joined on in September 2010, so that makes me one of the founding members of the executive team at SinglePlatform.

Q: What drew you to the company?

A: While working at Yext in the business listings space, I was introduced to Wiley [SinglePlatform’s founder] through Kenny [SinglePlatform’s EVP of Business Development]. He told me the idea of SinglePlatform and said, “If you can figure out a way to sell this service, we’ll build a team around it.” It sounded like my dream job, and I jumped at the opportunity.

Q: What’s your favorite thing about working for SinglePlatform?

A: The people—hands down. I consider myself so incredibly lucky to wake up every morning and be legitimately excited to come into work. When I look to my left and look to my right, I’m always surrounded by A-players. And when you get a bunch of A players in a room together, what you’re able to accomplish is so much more than that what each of the individual parts could do on their own.

Q: What do you see as the biggest opportunity for SinglePlatform in the next year?

A: I think the biggest opportunity this year is leveraging our relationship with Constant Contact and getting the word out to all SMBs that we have a universally applicable product that can help them market their business.

Q: What do you see as the biggest challenge for small business marketing today? How will that change 10 years from now?

A: The biggest challenge for small businesses today is knowing what can legitimately help them market their business better. The average small business owner fields 40 calls a week from companies trying to sell them something, and it’s very hard for them to tell what will actually work. In the next 10 years, I see a few key players coming to dominate the small business marketing space, and Constant Contact will be one of them. Small businesses having been searching for an all-in-one marketing resource for a really long time, and we're coming to a point when this is now possible.

Q: What’s the best learning moment you’ve experienced from something not working out the way you wanted?

A: At one time, I had 34 direct reports, managed all the new sales trainings, worked on business strategy, and was responsible for hitting our sales goals. I thought at the time that I could manage it all, and I was so, so incredibly wrong. What I learned is that, when you have dedicated resources, your organization is so much stronger. For example, in our training program, the more staff we have in our training zone, the better performance we’d see, and we’ve reorganized our training program accordingly.

Q: Who’s your greatest inspiration in your professional life?

A: I’m trying to think of someone other than Wiley, but… it has to be Wiley. I feel so fortunate that I got to watch him as we grew a company together, and simply being in his presence has helped me understand what an incredible leader does. I learned skills from him that will impact the way I do my job for the rest of my career.

Q: If you opened your own small business, what would it be?

A: I have this idea for a bar called Pregame. It would be filled with beer pong tables. I'm a beer pong nut, and most bars never have enough tables available. We’d have leagues, and specials, and everything you'd need to watch the game before you went out to party. It's only a dream today, but I'll tell you what...when we open, I'll definitely be using SinglePlatform to get the word out!

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