LOCAL BUSINESS SUCCESS CENTER

Tips, trends and marketing advice to help you grow your business.

With so many places for consumers to find information online, small businesses have never had more opportunities to be discovered by their next great customer. This has opened some important new doors for business owners like Gary Talvacchio, owner of D'Nicole Salon & Spa.

“In our industry, the marketing end is extremely important,” explains Gary, who opened his New Jersey salon in 2006. “In the past, we were making costly investments in print advertising and really weren’t seeing the return we were looking for. With the way things are today, we can get our name out there in a much more effective way.”

But in addition to the incredible opportunity for growth that comes with having your business information available on review sites like Yelp or being found on search engines like Google or Bing, there are also challenges that come along with it.

“The time commitment has really been the biggest hurdle for us,” says Gary. “As a business owner, I don’t have the time to log into all these different platforms trying to update our information in all these different places.”

Finding a Platform That Works

In August, Gary discovered SinglePlatform from Constant Contact.

“What I really liked about it was that I could go to one place and do all of my updates,” Gary explains. “Rather than having to log into one place to update my website and another place to keep all of our different listings up-to-date, we could do it all from one location.”

Gary worked with a success manager from SinglePlatform to identify the top places that his target audience might already be finding information about his business online. He was then able to upload his entire list of services into SinglePlatform and have that information distributed across the SinglePlatform publisher network of search engines, review sites, and mobile apps.

He was also able to add his list of services to his own website as well.

“For us, it’s a better way to get our name out there,” says Gary. “When we make a change or update our services, that information is updated in many different places. It lets us stay consistent.”

One Platform, Multiple Benefits

In addition to helping D’Nicole Salon & Spa provide consistent business information on their own website and across publishers like Yelp, YellowPages, Google, and Foursquare, Gary says that SinglePlatform has allowed him to expand his marketing efforts in ways he never expected.

“We’ve really been able to open up our activity on social media as well. We have our menu of services right on our page and can also post announcements which saves us a ton of time,” explains Gary. “People aren’t just coming to our salon because they saw a big ad in the paper, they’re coming because someone told them about us. When we have people commenting and sharing our stuff on Facebook, we’re able to introduce our business to even more customers.”

For those customers who are searching for D’Nicole Salon & Spa on their mobile, Gary says that SinglePlatform has provided a much-needed solution for his business.

“When people land on our website on mobile, they’re directed to a page that displays our information in a way that’s easy for people to view it,” Gary explains. “If they have any questions or want to book an appointment, they can just click a button and the phone dials, which is important for our business.”

A Marketing Solution That Works

As D’Nicole Salon & Spa enters its sixth year in business, Gary says that he is optimistic about what lies ahead in 2014.

“Whether people are looking on search engines, or Facebook, or on their phones, we’re able to get our name out there using SinglePlatform,” Gary explains.

Interested in trying SinglePlatform from Constant Contact for your small business? Visit SinglePlatform.com to learn more.

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