Improving your own business website is an important factor in SEO, but equally important for local businesses is optimizing the content on your local listings. Because local search drives the majority of traffic to small businesses online, having accurate, robust profile pages on a variety of listings sites and apps is essential. In this article, we’ll walk you through where to get your business listed, how to incorporate keywords into your listings, and how to optimize your content for maximum visibility in online search.
Where to Get Listed to Boost Your SEO
The more listings you have for your business, the greater impact they’ll have on your overall search ranking. However, search engine listings are especially important because they tie in directly with local search results. For starters, you should make sure to have accurate, consistent business listings on Google Local, Yahoo Local, and Bing Local; CitySearch and Yelp are also important because they feed data to Ask.com, Bing, and Yahoo.
How to Incorporate Keywords in Your Listings
As we discussed last week, including relevant keywords in your online content is essential for SEO purposes, and that’s just as true for your business listings as it is for your website. Some ideas include:
- Using a consistent format for your business name
- Choosing consistent business types (which also act as keywords) across your listings
- Including relevant keywords in your business description
Optimizing Your Content for Maximum Visibility
Beyond making sure that your business information is complete, accurate, and consistent, including rich content in your listings will help you gain even more visibility in local search. Having a searchable menu or list of products and services is essential; otherwise, you’ll miss out on people searching for a specific item rather than a type of business.
Including directions and a link to your website can also help you stand out in search results when a user is faced with multiple listings to look at; listings sites such as Yelp and YellowPages will show whether a business has a menu, linked website, and directions associated with it.
Once people land on your listings page, rich content such as specials, offers, and photos can help entice viewers and set your business apart from other competitors in your local area.
The Bottom Line
Local search and online listings are closely related. It’s important for you to get your business listed on the most important search engines, review sites, and mobile apps. Just as important is optimizing the content of your listings pages to ensure maximum visibility when consumers search for local businesses like yours.
Did you know that SinglePlatform can help you manage your online business listings across the web? Learn more about how we can save you time and get more exposure for your business!