LOCAL BUSINESS SUCCESS CENTER

Tips, trends and marketing advice to help you grow your business.

The SinglePlatform team is pretty awesome, if we don't mind saying so ourselves. In 2014, we'll be sharing interviews with some of our key members so you can get to know us better. Q: When did you join SP?

A: I joined SP in August of 2010 as part of the first inside sales training class. When I joined, we were in a 2000-square-foot office. I sat in a cubicle, and our EVP of Sales Adam Liebman sat on a cardboard box behind me in the same cubicle. When I would get excited after a great (or terrible) sales call, I would take off my headset and roll my chair backwards, and constantly run over his feet. It was an interesting time.

Q. What drew you to the company?

A. When I first heard about the concept of the product, it seemed like such a simple and obvious idea—in the best sort of way. When I went in for my interview, I could tell immediately that I was going to love working with the people. You could tell everyone was so passionate about the company and helping small businesses.

Q: What’s your favorite thing about working for SinglePlatform?

A: The people and the culture. If you visit our sales floor, you can immediately tell that we have a RIDICULOUS amount of energy.  The buzz hits you in the face when you walk into the room. Working in a high-energy environment with such an incredible group of people makes me excited to come into work every day.

Q: What do you see as the biggest opportunity for SP in the next year?

A: Deepening our integration into the larger Constant Contact organization is the opportunity I’m most excited about. Since SinglePlatform was acquired, Constant Contact has been a great parent company, giving us support when needed but also a tremendous amount of autonomy. We’re now ready to join forces in a bigger way. Whether it is providing SinglePlatform to the Constant Contact customer base, or offering engagement marketing services to SinglePlatform customers, we have a lot of room to grow together.

Q: What do you see as the biggest challenge for small business marketing today? How will that change 10 years from now?

A: Today, it’s difficult for small businesses to attribute a real ROI to their ad/marketing spend. There are certain marketing efforts that anyone with common sense knows are adding value to their business, but understanding the actual impact down to the dollar is often difficult. In 10 years, as commerce continues to moves from offline to online, and more tools come to the market that help small business attribute purchasing behaviors to specific marketing campaigns, these businesses will have greater insight into the return on their ad spend and become more savvy marketers.

Q: Who’s your greatest inspiration in your professional life?

A: My father has always been a professional mentor and inspiration to me. I speak to him about my work at least a few times a week, and his advice has played a huge role in where I am today. He accepts nothing less than the absolute best from himself and his team, and that relentlessness inspires me.

Q: If you opened your own small business, what would it be?

A: It would be called Essentials and it would be a 24-hour delivery service for anything you’d find in your standard NYC bodega: Snacks, candy, frozen foods, plastic cups, Advil. Because sometimes at midnight, you really want a Snapple and Sour Patch Kids, but just don’t want to put your shoes and jacket on and walk down the street to the corner store. I went to school in Madison, WI and we had a similar service. I miss it.

Q: What’s one thing in your life that you don’t regret doing (or not doing)? Why?

A: I feel very fortunate that my first professional experience was at SinglePlatform, but during my job search I thought long and hard about starting my career in a corporate environment. I wanted to work in the entertainment business, and had a few offers from major record labels and media companies. I remember at the time some friends of mine saying, “Are you sure you want to work at a company like SinglePlatform that only has 10 employees and no track record? They could be out of business in a few months and you’ll be out of a job.” I don’t regret taking the risk of joining a young company that I believed had massive potential. I’m thrilled that my risk paid off.

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