Once you’ve done the hard work of deciding which social networks to join and nailing down your social media plan, your next step is to set up your profile on each platform. Again, it may seem pretty straightforward to enter your business information and choose a cover photo—but there are actually a few important things you might overlook when setting up profiles for the first time. Here are a few tips to help you get you off on the right foot:
1. Use a Consistent Business Name
Make sure the business name you use on all your social profiles is consistent and matches the name on your business website. The same goes for your handle or custom page URL: Choosing names that are as similar as possible is important to avoid confusing consumers and negatively impact your search rankings.
2. Choose Appropriate Categories
If you have the ability to select a business type or category, make sure you choose as many relevant categories as possible for your business type. If you can only choose one primary category, consider how your target audience will be searching for businesses like yours. For example, if you own a diner that also has takeout baked goods, you would probably want to select “diner” as your primary category rather than “bakery”.
3. Write Detailed Descriptions
Your description is your chance to tell current and prospective patrons your business’s story. How and why did you begin? What’s your mission? Who do you serve? Where are you located? Think of this section as your virtual company elevator pitch to online consumers. You've got a limited amount of space to words to work with, so make them count!
4. Select Your Photos Wisely
Your profile photo and cover photo should illustrate your business at a glance. Most businesses use their company logo as their profile image; you may need to modify your logo if it doesn’t work in the square dimensions that most social networks use.
Your cover photo gives you additional space to convey something about your brand, products & services, or customers. Be creative, and choose an image that works with the given dimensions.
Here’s a handy cheat sheet to help you size your profile and cover photos appropriately across the major social networks.
5. Include Your Menu or List of Products and Services
In addition to finding your basic business information, people want to leran about your individual products or services. When possible, make sure to include your menu or product/service list on your social media profiles to make it easy for consumers to make a decision then and there. (Hint: SinglePlatform makes this process super easy!)
6. Include Links to Your Online Channels
If you can, be sure to provide links back to your website, business blog, and other social media channels so that people can find you everywhere you happen to be online.
The Bottom Line
The more consistent and thorough your social media profiles are, the more information consumers will be able to get of them—and the more likely they’ll be to become followers.