LOCAL BUSINESS SUCCESS CENTER

Tips, trends and marketing advice to help you grow your business.

The SinglePlatform team is pretty awesome, if we don't mind saying so ourselves. In 2014, we’ll be sharing interviews with some of our key members so you can get to know us better.

1. When did you join SP?

I joined on June 6th, 2011 as employee number 15 (give or take).

2. What drew you to the company?

Adam Liebman (Senior Director of Sales) called me for a charity event I was running. Amid small talk, he told me about SinglePlatform. He mentioned that they were looking for someone to head up the outside sales team in Chicago. I was intrigued by what the company was doing and the role I could potentially play in it, so I applied. Once I met the team, I knew I had to work there.

3. What’s your favorite thing about working for SP?

The people are amazing here, but my guess is that’s a common answer. One of the coolest things has been seeing these amazing people’s roles grow as the company has grown. It’s been awesome to see smart, enthusiastic and self-motivated people take on new responsibilities that make use of their talents to better the company as a whole.

4. What do you see as the biggest opportunity for SP in the next year?

For the Enterprise team, we’re currently reaching only a small segment of the market, and there’s a ton of room to grow. Also, our product historically has been very focused on small businesses, and as the enterprise customer base has gained traction, we’ve had more gasoline poured on to our fire. Over the next year, we’re going to see the team grow, we’re going to continue to see our sales grow, and we’re going to make a big impact not only on the company, but also on the franchise and enterprise space as a whole.

For SinglePlatform, I’ve heard at so many conferences that the industry is now aware and looking to take action on using digital media to get found, stand out from the crowd, and nurture relationships with existing customers. What Constant Contact and SinglePlatform offer is exactly what these industry leaders are preaching. I can’t wait to see both companies continue to grow and integrate their offerings so that we can help businesses succeed with the valuable tools that we work to improve everyday.

5. What do you see as the biggest challenge for business marketing today? How will that change 10 years from now?

The biggest challenge today is continuous engagement with current and potential customers. With today’s technology, everyone is in a sea of sameness. Making sure that your company is present where consumers are looking for local businesses—whether it’s on a search engine or a listings website or a new app—and standing out from the competition wherever you appear—is a huge undertaking.

In the future, I think the struggle to get found and stand out is going to be even more difficult. People will expect more customization as businesses begin to learn more about who they are and what they like. Communications and offers will have to be targeted not only to more tech-savvy generations, but also to individuals and their preferences. I think Constant Contact and SinglePlatform will be able to help businesses solve both the problem of broadness—trying to reach consumers everywhere across the web—and the problem of specificity—targeting customers with highly customized promotions, emails, offers, and other content.

6. What’s the best learning moment you’ve experienced from something not working out the way you wanted?

Collapsing the outside sales team was really tough for me. The team was hitting goals, performance was outstanding, and we had a lot of momentum. However, we wanted to scale the business quickly, and the outside sales model just wasn’t scalable long-term. What I learned from this experience is that it’s important to create an environment where the company can be up front about why decisions are made, and still maintain a positive experience for their employees. SinglePlatform treats every employee with incredible respect, trust, and professionalism throughout their career. I keep in touch with pretty much every former outside rep who was a part of my team, and they only have the best things to say about their experience. That says a lot about a company, and it makes me proud to be a part of SinglePlatform.

7. Who’s your greatest inspiration in your professional life?

My dad. In his professional life, he’s worked so incredibly hard to build a successful career for himself and life for our family. He’s done so in relatively innovative ways. He’s never content if he knows there are greater opportunities and obstacles he can achieve. He’ll go with the flow when necessary, but as soon as he sees a way to improve it, he’ll find out how to make it better. He’s constantly looking for ways to improve himself and grow.

Keeping sight of the big picture is one of the most important things I’ve learned from my dad—thinking about what your actions can do for you, your team, and your business long term, and not get caught up in day-to day tasks, politics or conflicts.

8. If you opened your own small business, what would it be?

I would open a comedy club. I believe that happy, positive people make the best employees. If someone’s happy and excited about life, chances are they’re going to be excited about their job, too. Laughter is one of the keys to happiness, and comedy is one of the best ways to create it. Comedy also allows people to be really creative and connect to the comedian and the crowd in unique ways. Nobody is sad coming out of a comedy club, and that’s the kind of environment I’d want to be a part of.

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