LOCAL BUSINESS SUCCESS CENTER

Tips, trends and marketing advice to help you grow your business.

As the world progressively digitizes, it’s essential for your salon or spa to stay up-to-date on the latest technology to ensure a convenient and easy purchasing process for customers looking to spend money with your business. Appointments at the click of a button

Over a quarter of consumers expect the businesses they purchase from to provide them with the ability to book their appointment or service online, and over a third of consumers say the ability to book online sets the business apart from competitors.

Why is online booking so important to consumers?

1.) It’s convenient

Your customers’ lives (and schedules) are filled with commitments and obligations, so make it effortless for them to schedule appointments by giving them the option to do it online. By providing them with tools that make it easy to book with your business on the fly, you eliminate the hassle of having to schedule time to call your salon or spa, and improve their overall experience with your business.

 2.) 24/7 Customer Service

Even though your customers aren’t directly interacting with one of your employees when they book online, the principle of its convenience plays a huge role in customer service. When a customer feels as though your business is considerate of their busy schedule and can meet their basic need to book an appointment in a seamless fashion, they are most likely going to report a positive customer service experience and recommend you to their friends and family.

 3.) Automated reminders

As previously mentioned, your customers’ schedules are crowded with things they need to do and people they have to see. When customers book online, not only do they receive a confirmation email of their appointment, they usually have the option to receive an email or text message that reminds them when their appointment is near. By making the process of booking an appointment with your business as stress-free as possible, you ensure the experience your customers have with your business is a positive one.

A win-win situation

Apart from customer satisfaction, an added benefit of online booking is the ability to require customers to input their credit card information in order to hold their appointment. By requiring customers to do so, you protect your business from losing out on a sale due to a no-show or last-minute cancellation.

By integrating online booking with your website and across your online listings, you give new and existing customers the power to efficiently book appointments at their convenience, while guaranteeing sales for your business.

To find out how SinglePlatform can help your salon or spa with online booking, click here.

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