Diners have become extremely dependent on technology to research restaurants, book reservations and order online. 87% of consumers use the Internet to discover new restaurants, presenting restaurateurs a free and easy channel for attracting new diners. This also presents a time-consuming task of understanding consumer behavior; where, what, and how diners search for restaurants online. SinglePlatform and OpenTable have partnered to provide diners with the information they're looking for when they're making a reservation online.
By understanding what information matters most to diners in their online quest for a new restaurant, you maximize your business’ potential for getting more customers through the door and increasing revenue.
Our friends at OpenTable recently conducted a survey of 6,000 consumers to learn how technology is used in dining decisions. We’ve compiled a short list of proven tips to help pull diners into your restaurant for their next night out:
Provide an accurate and up-to-date menu
86% of consumers check out a menu online before visiting a restaurant in person. An accurate, updated, and easily accessible online menu gives customers the information they’re looking for with the click of a button. It also guarantees diners that their expectations will be met.
Display pictures of your restaurant and various dishes
Almost 60% of diners look for pictures of a restaurant and the dishes served when making a decision. Hiring a professional to snap a few pictures of the interior and dishes served goes a long way with diners.
Highlight deals and offers your restaurant is having
Whether it’s weekly happy hour or a discounted rate for a holiday, half of diners rely on the web to research restaurant deals and offers. By updating your restaurant’s presence, and announcing deals and specials as they happen, you open the door (literally) for new customers to join you for their next meal.
The bottom line is, diners operate in a digital sphere, basing dining decisions off content found online.
To learn about SinglePlatform and OpenTable’s recent partnership click here.