As shoppers and retailers alike gear up for the holiday season, how will you take advantage to maximize sales at your small business? Started in 2010 by American Express, Small Business Saturday intends to provoke holiday shoppers to support local economies by shying away from big box stores and buying locally.
Falling on November 28th this year, how will your small business attract the most shoppers?
Whether you’re a dry cleaning business, computer service company, or specialize in photography, here are a few tips to make the most of this year’s Small Business Saturday:
1.) Compare to your competitors
Being aware of the promotions your competitors are offering will put your business at an advantage; you’ll be able to offer deals and specials that are comparable to the businesses around you, putting your business in the running to be chosen by potential customers for their holiday shopping needs.
2.) Be online
As a small business, your biggest competitors are big box retailers. By having a comprehensive website that lists up-to-date phone numbers, hours of operation, and your address, you put your business at an advantage by being accessible everywhere customers are searching.
3.) Make it an event
Entice customers to purchase with you by offering day-specific deals and specials that make buying with you better. By spicing up the day with discounted rates or packages, you make people more likely to commit to spending with you on the day of.
4.) Involve your employees
Whether you have one employee or 50, excite them about the event by involving them with the preparations of it. Allowing them to give their input on the deals and specials that should be offered will not only encourage their enthusiasm for the event, but also assure them of their value to your business.
5.) Announce your offerings
The best way to inform customers of the deals and specials you’ll be hosting is by announcing it! Whether it’s through email, flyers, or banners around your business, be sure to let people know the promotions you’ll offer on the day of the event. The better people are informed, the more likely they are to visit your business.
6.) Review the results and send thank you notes!
Review your sales; in what areas do you think you could improve upon for next year? Whether it’s better informing the public of your promotions or executing your sales more precisely, figure out what you could make better for next year. Not only is reflecting on your success important, thanking customers for their loyalty to your business is also an essential part of a quality customer experience.
For more tips on how to have a successful Small Business Saturday, download our free eGuide here.