Tips, trends and marketing advice to help you grow your business.

78% of Americans use at least one social media site, which means social media is an important resource for you to communicate with customers. Social media usage has increased year over year making this marketing channel important for the future of your business.

Not only do social media platforms facilitate communication, studies show that 74% of consumers rely on social media to make purchasing decisions. While there are several social media platforms to choose from, Facebook and Twitter are a great place to start; 64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online.

To help you manage your social media presence on the web, we’ve compiled a list of the best social media management tools available:

1. Hootsuite

Hootsuite allows you to manage any of your social media platforms from a centralized dashboard from Facebook to FourSquare. With the ability to schedule and publish posts, communicate with all audiences, and track interaction histories, Hootsuite is perfect for local business owners focused on increasing reach on multiple social media platforms.

Offering four different plans (including one that’s free), Hootsuite Pro and Hootsuite Business have the features best for local businesses. Learn more about Hootsuite plans and pricing.

2. TweetDeck

Specifically designed for Twitter users, TweetDeck is an add-on tool that enables people to monitor multiple timelines via one interface, schedule tweets, manage a twitter account with multiple owners, and filter searches based on different criteria.

Best for people desiring organization and real-time streaming on Twitter, TweetDeck is a free way to increase engagement and activity. Learn more about how to add TweetDeck to your account.

3. Sprout Social

From one dashboard, manage your accounts on Twitter, Facebook, Google+ and Instagram with Sprout Social. With features that enable you to publish and schedule content, respond to questions and concerns, as well as create a social media marketing plan, this product is ideal for local businesses who have one to three people in charge of social media and desire more in-depth analytics reporting.

Choose from three different plans, each designed for business owners of various levels of social media expertise. Learn more about Social Sprout’s features and pricing options.

4. Buffer for Business

Buffer for Business’s features focus on driving traffic, increasing fan engagement and saving time on social media. Connect between 11 and 150 social accounts and allow up to 25 employees manage your social media profiles.

Best for people who already have a solid grip on the ins and outs of social media, Buffer for Business allows 2,000 scheduled posts per profile and analytics to track your progress. Learn more about Buffer for Business’s pricing.

5. DrumUp

Similar to other social media management tools, DrumUp also hosts a centralized dashboard to view and manage all linked social media accounts. In addition to timeline monitoring, DrumUp suggests relevant content to your audiences, allows scheduling and publishing and recommends hashtags to use for related posts.

Best for people who want to stay on top of industry news as well as share it with their audiences, DrumUp offers four different plans. Learn more about Drum Up’s pricing.

Managing social media platforms for your local business can fall to the bottom of your to-do list, but using a social media management tool can streamline the task of reaching out online. Learn more about how SinglePlatform can manage your online presence on the top search engines, review and travel sites, mobile apps and online directories.

Take control of your online presence today