LOCAL BUSINESS SUCCESS CENTER

Tips, trends and marketing advice to help you grow your business.

As winter becomes a distant memory, so do the cold weather trends that accompanied it. Staying up-to-date on styles, deals, and specials of the spring season will ensure your salon or spa gains the attention your business needs. 

Here are four essential ways to boost your salon or spa’s sales this season:

1.  Promotions, Promotions, Promotions

People love promotions, and that means your salon or spa needs to have them. According to a report by Nielsen, over one-third of people shopping for beauty and personal care products online were solely looking for a deal. Advertising your salon or spa by offering specials on the products or services your clients need the most will entice more customers to visit your business. 

2.  Be Style-Savvy

Keep your employees aware and up-to-date on the latest trends by educating them in weekly meetings on the latest developments in the salon and spa industry. Hairstyles, nail colors, and make-up trends change seasonally, and your clients expect your business to be up to speed and enlightened as to what those are. When your clients feel your employees are not only skilled, but educated as well, they’re more apt to become repeat visitors, meaning more sales for your business. 

Cutting Hair

3.  Convenience Is Key

While some clients have the time for a day at the spa, many clients are just looking for a quick fix. By implementing express appointments into your salon or spa’s schedule that accommodate a busy professional or a mom on the go, you open the door to new clients who want the benefits of a spa day but don’t have the time for one.

4.  Take on Technology

It’s 2016, and your clients live in a digital age. Long gone are the days when salon or spa clients rely on a receptionist to schedule their appointments. Many businesses have implemented online scheduling, and if your salon or spa hasn’t yet, it’s time to get on board. Clients appreciate when your business makes their lives easier, which in turn will increase their loyalty. Simply by giving your customers the ability to schedule their appointments when, where, and how they want, you make it easy to choose your salon or spa over the competition. 

By implementing these four tips, you ensure your salon or spa a successful spring break season of sales, as well as your clients’ style needs satisfied.

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