LOCAL BUSINESS SUCCESS CENTER

Tips, trends and marketing advice to help you grow your business.

Spring is a time for change—out with the old and in with the new. As your small business is gearing up for the warmer months, make sure that you’re keeping an eye on changes that might be affecting your industry. Staying current on these trends will help you give your customers what they want and help you build the loyalty that you need. 

1.    New and Innovative Delivery Methods

According to Business News Daily, large businesses like Uber, Amazon, and Postmates are revolutionizing the way that consumers receive their goods. Delivery services are no longer an added convenience but a surging demand, spurred by technological advancements such as apps and drones. Consumers want their products delivered to them quickly and efficiently. Consider partnering with delivery companies or expanding your own delivery ranges. 

2.    High Expectations from Consumers

The passive consumer is officially a thing of the past. While it used to be sufficient to hear out an upset customer and possibly offer a discount to make amends, the consumer of today expects a lot more. With review sites such as Yelp and TripAdvisor, consumers’ comments reach a much larger audience than merely their family and friends.  As a small business owner, make sure that you are stressing quality customer service to your employees. 

3.    Overhead Increased by Policy

2016 is an election year and politics are in the air. We can expect to see changes in public policy and social climate affect the way that small business owners conduct business. Many areas will have to adjust to increases in minimum wage as well as paid sick leave and new overtime requirements. As a business owner, you’ll need to find ways to compensate these extra expenses, either with a rise in prices or with a streamlining of services. 

Calculations

4.    Mobile Is Growing

For small business owners, having a mobile-friendly web presence is crucial - not only to appeal to younger consumers who increasingly search for local services when they are out and about but also to increase their company’s search engine visibility. If your website is not mobile-friendly or you don’t have a presence on top mobile apps, your business will be pushed further down in search results. The faster your mobile website loads, the better. The small business owner should look to invest in their mobile presence this year.

5.    Technology Is King

In our ever-more digital world, keeping up with technological advancements is not only key in reaching new customers and retaining established clientele but can also help business owners compete with larger companies. Major strides have been made in software, making HR programs, digital marketing tools, and CRM software more accessible to small business owners.

2016 is sure to be a year of change for local service providers. Your business needs to be agile enough to adapt to these new developments. SinglePlatform wants to help you navigate the changing environment of your local business. Check out how we can help you stand out everywhere that matters.  

 

 

 

 

 

 

 

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