LOCAL BUSINESS SUCCESS CENTER

Tips, trends and marketing advice to help you grow your business.

The fitness industry is never at a standstill and 2016 is no different. In an ever-changing field, gym and fitness studio owners need to stay on top of the shifting demands and latest developments within the fitness industry. These are the six trends to take advantage of in 2016:

1.    Partner with Public Organizations

Considering the obesity epidemic, fitness professionals have a prime opportunity to reach new customers by partnering with public organizations. The American Council of Exercise notes that a prime partnership would be between your fitness studio and a local school. Take the opportunity to cultivate the public’s knowledge of health and in turn you are creating potential lifetime fitness lovers. 

2.    Publish Fitness Content Online

The gym can be an intimidating place for new customers who may not have a strong knowledge of fitness routines and could be overwhelmed by the various machines and classes you have to offer. Providing online content such as mini-workouts or fitness tips and tricks will help new customers feel more comfortable and prepared to take steps to meet their fitness goals. Providing detailed descriptions of your classes or services that describe the experience level and what to expect can also calm nerves of new customers. Voila — new clients!

3.    Provide Functional Fitness Options for Older Clients

The Baby Boomers are hitting their golden years, causing a shift in the fitness industry according to the American College of Sports Medicine’s Worldwide Survey of Fitness Trends for 2016. To capitalize on this demographic, fitness studios and gym owners should try to incorporate functional fitness for their older clientele. These customers are not looking for six packs, but rather increased strength, balance, and endurance to help them perform daily activities with ease well into their later years. 

Old Workout

4.    Offer Wellness Coaching

Health extends far beyond physical fitness to factors like mindfulness, nutrition, and relaxation. As these aspects of health gain momentum in popular culture, fitness professionals should consider how to address these areas for their clients. Consider adding services that take a more holistic approach to health such as guided meditations or tips on how to eat well before and after your workout. 

5.    Embrace Body Diversity

The National Federation of Professional Trainers notes that 2016 will be the year for the fitness industry to embrace all body types. Bodies come in all shapes, sizes, and colors. All of those bodies deserve to be taken care of with love and exercise. As a gym or fitness studio owner, making your business friendly to people of all fitness backgrounds provides you with a significantly larger pool of potential customers. Creating this welcoming atmosphere can also improve retention with your current clients as well. 

Overall, the fitness industry is growing and changing due to cultural and technological changes in our society. As small business owners, it’s important for you to keep pace. Check out how SinglePlatform can help you stand out everywhere that matters


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