There are seven key customer types that have their own habits and preferences when it comes to dining. It is important to understand these customer types in order to best serve your existing and new customers. The types consist of Health Enthusiast, Functional Eaters, Foodservice Hobbyists, Affluent Socializers, Bargain Hunters, Busy Balancers, and Habitual Matures. If you know your target audience, it will assist in acquiring new busines
It is key for business owners to be able to define their target audience and the consumer types that drive revenue to their restaurant. All of these consumer types create opportunities for businesses to succeed and continue to grow.
Content created by Jenn Oskowsky and Eric Mainthow.