With 93% of online searches beginning with using search engine, being active online for any small business is critical in 2016. For small business owners, capitalizing on the overwhelming search traffic is even more crucial.
SEO Drives traffic to the business
Search engine optimization is the process of affecting the visibility of your business online. Optimizing your website means that your website has strong content, performance, authority, and user experience. Improving your SEO increases the visibility of your business and helps customers find your business. You’re missing out on valuable traffic if your website isn’t optimized effectively. According to Google, 18% of clicks from users go to the first position (the first link on the page), 10% of clicks go to the second position and 7% of clicks go to the third position. Having your business as close to the first position as possible can help your business catch the eye on new customers.
You can use tools like Google Analytics and Alexa rankings to monitor your traffic. This will ultimately help you make more informed decisions regarding what is working for your business and its strategies. SEO can be an overwhelming strategy for small business owners so focus on the small steps. Update your website regularly and make sure that it functions fast and efficiently.
Overall, SEO is an important facet of your business’s online presence. You have to make your content easy to read, easy to navigate, easy to find, consistent in layout and design, and also quick to download. By accomplishing that, you will increase your SEO, and increase the chance of your business standing out online.