LOCAL BUSINESS SUCCESS CENTER

Tips, trends and marketing advice to help you grow your business.

Though various forms of dry shampoo have been around for centuries, the product is experiencing resurgence in popular culture. Online searches for dry shampoo have grown over recent years, reaching over 180,000 searches per month in 2014. This trend is not stopping with just humans though. Dry Shampoo is convenient and many pet owners are interested in using the product for their furry friends, which creates an opportunity for savvy pet groomers. 

Formulas of dry shampoo specifically tailored for use on dogs have recently hit the market, retailing anywhere from $5.00 to $20.00. Well-known brands for humans, such as Burt’s Bees, have created their own lines for canines that features dry shampoo. While dry shampoo is a convenient option for pet owners whose pooches are not a fan of the bathtub, the product can’t replace regular baths all together. Pet groomers should try to capitalize on this new trend in pet products.

Many salons offer retail products to their customers as a way for clients to maintain their new styles and to earn extra revenue for their business. Pet groomers should consider adding dry shampoo to their inventory of retail products, selling clients on the convenience and helping to diversify their products. This in addition to your regular full service pet grooming can help you boost profits for your company.

The pet service industry is a booming market that has experienced immense changes over the past few years. SinglePlatform is committed to helping local business succeed. Make sure that your pet service company is keeping up with new trends by checking out SinglePlatform on Instagram, Facebook, and Twitter.

 

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