Considering 76% of Americans will celebrate Father’s Day this Sunday, your restaurant has the perfect opportunity to not only attract customers, but increase sales as well. Give fathers and their families the gift of both quality time and meals by using these three tips to entice dads to dine with you this holiday:
1. Discounts For Dads
Market your restaurant to dads in your area by offering them discounted prices on menu items when they dine with you on Father’s Day. Whether you offer half-priced drinks or a free dessert, a discount motivates families to celebrate the special day at your restaurant.
2. Capitalize on Quality Time
Almost half of dads surveyed said they would prefer spending more time with family than receiving gifts on Father’s Day. Show dads the role your restaurant plays in bringing families together through promotional content on social media. By appealing to dads’ softer sides and inviting them to share the holiday with your restaurant, you give them the quality time they are looking for.
3. Be Kid-Friendly
For many growing families, eating out can be more exhausting than enjoyable. This Father’s Day, ensure your restaurant is equipped to entertain kids of all ages at the table. By providing crayons and coloring books—or board games for those looking for more interactive fun—you give dads the ability to relax and unwind while the kids remain entertained and satisfied.
By preparing your restaurant with the tools and resources that create a memorable Father’s Day experience for dads everywhere, you ensure a successful holiday for both your restaurant and the families who visit you. For more tips and trends that keep your restaurant in the know, find SinglePlatform on Facebook, Instagram, or Twitter. To get our industry news straight to your inbox, sign up for your newsletter below: