LOCAL BUSINESS SUCCESS CENTER

Tips, trends and marketing advice to help you grow your business.

Maintaining a presence on mobile devices is a must in order to compete with other restaurants. Gaining exposure on apps like Yelp, Foursquare, and Zomato helps increase discoverability on the web and attract diners to your restaurant. Adding interactive links to your listings, such as online ordering, menus, and reservation booking gives diners a seamless user experience when viewing your restaurant online. One in four consumers have at least one specific restaurant app on their smartphone. Use these three tips to gain new customers searching from their mobile devices:

Mobile Optimization

Throwing a desktop version of your website onto a mobile device is not a good look. It is hard to navigate and creates frustration for the user. Considering that 68% of people own a smartphone, taking the time to create a user-friendly site is a surefire way to attract people using their mobile phones to make their dining decisions. In order to create the best experience for customers searching online, your website must be mobile-friendly. 

Online Ordering and Delivery

Adding an online ordering button to your listings and offering delivery gives customers an alternative to dining out. With 52% of U.S. internet users saying they would use a smartphone or tablet to order their food online, you are potentially cutting your earnings in half if you don’t have online ordering enabled. Partnering with sites like Delivery.com, EAT24, GrubHub, Caviar, ChowNow, MyPizza, and Tillster will ultimately increase your reach to customers opting for online ordering and delivery. 

Book a Reservation Online

Similar to online ordering, people are increasingly turning to the web to make their reservations. If you are a restaurant that accepts reservations, give diners the option to book their next visit from their mobile device. Partnering with sites like Yelp and OpenTable gives your customers the power to make reservations at your restaurant directly from their smartphones. 

By making your website mobile-friendly, you make the search, discovery, and purchase process easier for your customers. Make sure your restaurant is keeping up to date with new trends in the industry that can benefit your business by following SinglePlatform on Instagram, Facebook, and Twitter. For updates sent directly to your inbox, sign up for our newsletter today:

 

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