LOCAL BUSINESS SUCCESS CENTER

Tips, trends and marketing advice to help you grow your business.

It’s that time again—new beginnings. As people are jumping into the new year full-force, make sure your spa or salon is ready to help them feel renewed with the trends that are set to take off in 2017. 

Here are four trends your business can take advantage of in the new year: 

1. Personalization

Consumers want unique experiences that feel made for them. If your spa or salon can’t sustain personalizing every experience—don’t worry, you’re not alone. You can, however, house a wide variety of high-quality products that allow you to cater to the needs of any customer who might walk through your door. Make sure your employees are educated on the products that you sell and offer a free beauty and wellness consultation for every first-time customer. If you make your customers feel understood and taken care of, you can turn any first-time customer into a loyal one. 

2. Back to Nature & Escaping Technology

In the onslaught of the digital age, your customers will be looking for an escape. Not only does keeping indoor plants have benefits you can pass on to your customers, but it will make your spa or salon feel like the oasis your customers are looking for. Go one step further and partner with a local meditation center to offer a retreat into nature. If that’s not possible, simply offer lockers for your customers digital belonging so they can disconnect upon arrival. 

3. Spas for Kids

Spas for kids are becoming more and more popular. Jump on the craze by creating some packages specifically designed for kids. Turn them into group packages on days where you tend to be slower and you just might find that a little kid-care is the right choice for your spa or salon. 

4. Wine Therapy

Grapes are a wonderful source of antioxidants and the health benefits of wine have moved beyond the bottle and into spas. Add an ultra-luxurious wine facial or red-wine bath to your offerings and you just might dip into a whole new clientele base—one that will have you smiling from ear-to-ear. 

Learn more about how SinglePlatform can help you communicate your new services to potential customers.

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