Russo Salon & Spa's Challenges

Lack of resources to get the word out about the salon’s opening

Inability to easily attract and establish a customer base

A busy schedule starting the business left no time to create an online presence

A website without mobile capability that limited the salon’s online reach


While she knew what Patrick envisioned for their online presence, Stephani wanted “more online exposure to reach potential customers outside of the Fountain Hills area,” but the website “didn’t have the mobile capability that so many customers rely on.”