Cultivating a new clientele with SinglePlatform

In an age of casual Fridays, dry cleaners need to adapt. John Leano, the head of outside sales and marketing at Bryan’s Cleaners and Laundry, explains, “We found that a lot of our clientele are baby boomers whose parents and grandparents used us in the past. The dry cleaning customer now is different than it was 40-50 years ago.  People don’t look in the phone book anymore for a dry cleaner. They go online.”