Going mobile with SinglePlatform

With over 30 years of experience in the salon industry, Patrick Russo, owner of Russo Salon & Spa in Fountain Hills, Arizona, has been providing high-quality salon services and products to customers in the area since opening in 2009.

Russo Salon & Spa's Challenges

Lack of resources to get the word out about the salon’s opening

Inability to easily attract and establish a customer base

A busy schedule starting the business left no time to create an online presence

A website without mobile capability that limited the salon’s online reach

 
 
 

While she knew what Patrick envisioned for their online presence, Stephani wanted “more online exposure to reach potential customers outside of the Fountain Hills area,” but the website “didn’t have the mobile capability that so many customers rely on.”

Why SinglePlatform?


“I wasn’t educated on all social media platforms, which made it difficult to post and update information easily and regularly.”

— Stephanie Has, manager–Russo Salon & Spa

 

Increasing reach with SinglePlatform

Getting discovered on desktop and mobile

Searching for a solution that would allow greater online presence and mobile access to the salon’s website, Stephani discovered SinglePlatform, a one-stop shop for small businesses to manage their online presence across search engines, social media accounts, review sites and mobile apps.

Finding SinglePlatform was crucial in attracting new customers to Russo Salon & Spa. 90% of new customers are viewing the salon on a mobile device, and in the last year alone, 89% of the salon’s menu views have come from new customers.

 

Easy accessibility on all platforms

When asked what her favorite feature of SinglePlatform was, Stephani explains “most of our customers are finding us online. Because of SinglePlatform’s mobile integration, it is even easier for new customers to access our full list of services and information on the web.”

 

Why online presence matters for Russo Salon & Spa


Most of our customers are finding us online. Because of SinglePlatform’s mobile integration, it is even easier for new customers to access our full list of services and information on the web.”

Patrick Russo, owner–Russo Salon & Spa

Russo’s online listings powered by SinglePlatform

Check out where Russo’s menu is kept up to date across SinglePlatform’s publisher network:

Take control of your online presence today