Going mobile with SinglePlatform
With over 30 years of experience in the salon industry, Patrick Russo, owner of Russo Salon & Spa in Fountain Hills, Arizona, has been providing high-quality salon services and products to customers in the area since opening in 2009.
Russo Salon & Spa's Challenges
Lack of resources to get the word out about the salon’s opening
Inability to easily attract and establish a customer base
A busy schedule starting the business left no time to create an online presence
A website without mobile capability that limited the salon’s online reach
While she knew what Patrick envisioned for their online presence, Stephani wanted “more online exposure to reach potential customers outside of the Fountain Hills area,” but the website “didn’t have the mobile capability that so many customers rely on.”
“I wasn’t educated on all social media platforms, which made it difficult to post and update information easily and regularly.”
— Stephanie Has, manager–Russo Salon & Spa
Increasing reach with SinglePlatform
Getting discovered on desktop and mobile
Searching for a solution that would allow greater online presence and mobile access to the salon’s website, Stephani discovered SinglePlatform, a one-stop shop for small businesses to manage their online presence across search engines, social media accounts, review sites and mobile apps.
Finding SinglePlatform was crucial in attracting new customers to Russo Salon & Spa. 90% of new customers are viewing the salon on a mobile device, and in the last year alone, 89% of the salon’s menu views have come from new customers.
Easy accessibility on all platforms
When asked what her favorite feature of SinglePlatform was, Stephani explains “most of our customers are finding us online. Because of SinglePlatform’s mobile integration, it is even easier for new customers to access our full list of services and information on the web.”
Why online presence matters for Russo Salon & Spa
“Most of our customers are finding us online. Because of SinglePlatform’s mobile integration, it is even easier for new customers to access our full list of services and information on the web.”
— Patrick Russo, owner–Russo Salon & Spa
Russo’s online listings powered by SinglePlatform
Check out where Russo’s menu is kept up to date across SinglePlatform’s publisher network: