Rapidly expanding with SinglePlatform

Established in New York City in 2005, Skin Spa New York started with four treatment rooms and less than ten employees. Through their emphasis on online marketing and their online presence, the spa has rapidly expanded and now includes eight locations and 150 employees.

Skin Spa New York's Challenges

Difficulty keeping business information correct and up-to-date everywhere on the web

Focus on growing staff and location expansion

A busy staff with little time to improve their online presence

Needed a way to publish their menu of services where their customers were searching


Skin Spa New York is dedicated to being a part of their customer’s lifestyle instead of a guilty pleasure. When sites like Groupon made pricing in the spa industry transparent, Skin Spa New York saw an opportunity to capitalize and increase their sales. 

Why SinglePlatform?

What I love about SinglePlatform is that our menu of services is available everywhere. We’ve seen an increase in bookings from third party sites because of the transparency and visibility of our services, which has also increased our walk-ins. When people are searching on mobile, they see the menu of services and they are more likely to inquire. SinglePlatform makes our mobile presence super clear and really user-friendly. Our customers are more intrigued.”

—Katie Werbowski, Senior Manager, Skin Spa New York

Saving time with SinglePlatform

Through years of expansion, managing the media presence became a much bigger task, “We were manually trying to track down what was wrong with our spa listings. We would find old addresses or out of date times for our Hours of Operations; it was a tedious process that only became more so with the addition of more locations."

Fortunately, Katie was contacted by SinglePlatform and instantly saw the value in what we have to offer, “After having SinglePlatform go through and weed out all of the bad information and streamline our online presence, I can breathe a sigh of relief. SinglePlatform saves me 15 hours of work on a monthly basis.”

View the behind the scenes footage from our tour of Skin Spa New York


MUSIC: Jazz 2.0 (original mix) by beatfn licensed under a Creative Commons License


Katie’s trust in SinglePlatform was not misplaced. When asked about her experience, she said, “SinglePlatform actually works. We have so many people approach us and try to sell their product by talking about what they will do for us. So often, it just doesn’t happen. To have SinglePlatform come in and say this is what we can do and actually follow through with very little work on my end was surprising, to say the least. There was no catch. SinglePlatform is life-changing.”

Why does Skin Spa New York invest in their online presence?

“Everything is online now. If your online presence is weak, it reflects poorly on the business before people are even getting in the door, which means they’re not coming in the door.” 

—Katie Werbowski, Senior Manager, Skin Spa New York

Skin Spa New York’s online listings powered by SinglePlatform

Check out where Skin Spa New York’s menu is kept up to date across SinglePlatform’s publisher network:

Take control of your online presence today