Creating organic marketing with SinglePlatform

Building a clientele from the ground up

Owner and Chef Jonathan Renert, after years of working in finance, decided to pursue a lifelong dream to open his own restaurant. Thus, Union Bar & Kitchen was born. Jonathan not only brought a knowledge of food to his restaurant but also his business acumen and strategic eye. 

Union Bar & Kitchen's Challenges

Inability to easily attract and establish a customer base

A small, busy staff with no time to manage their online presence

Difficulty maintaining all social media accounts

Inability to update listing sites and apps such as Google and Yelp

 
 

Located in the Soho neighborhood of Manhattan, Union Bar & Kitchen boasts a menu of modern American classics with global flare. In a city like New York, Union Bar & Kitchen needed a way to compete with more established restaurants. 

Why SinglePlatform?


“A few months ago, I was looking at all the different websites like Foursquare and Yelp. I noticed this menu item’s wrong and that menu item’s wrong. How do we change that? SinglePlatform does that.”  

Marek Raczkiewicz, Marketing and Front of House, Union Bar & Kitchen

 

SinglePlatform solutions

Saving time and getting discovered

Jonathan had hired a marketing and PR company to help Union Bar & Kitchen grow their clientele while updating their online presence himself. Over time, Jonathan grew increasingly unhappy with the results he was seeing and his staff no longer had the time or capability to update their online presence without help. He wanted a more organic approach to building a clientele and SinglePlatform could help with that. 


Marek Raczkiewicz, now in charge of updating menus at Union Bar and Kitchen, says, “The fact that we have SinglePlatform makes life a lot easier. This helps us be consistent.”

 

Since joining SinglePlatform, 82% of diners who view Union Bar & Kitchen’s online listings are new visitors.

Marek Raczkiewicz, now in charge of updating menus at Union Bar & Kitchen, says,  “The fact that we have SinglePlatform makes life a lot easier. This helps us be consistent.”

 

SinglePlatform as a secret weapon


“I wouldn’t want to tell other restaurants about SinglePlatform, but if I was being nice I would tell them that they have to use it. It’s a great tool and a great service.”

Marek Raczkiewicz, Marketing and Front of House, Union Bar & Kitchen

Union Bar & Kitchen's online listings powered by SinglePlatform

Check out where Union Bar & Kitchen's menu is kept up to date across SinglePlatform’s publisher network: