Improve Your Menu, Improve Your Profits

A menu is a menu, right?  Just put options on the menu and everyone will order your best items, right?  Well, simply and politely put, no.  There is an art, science, and psychology behind your menu - the fonts, colors, spacing, highlighting, order, grouping, texture, weight and placement.  Every aspect and characteristic of your menu has a direct impact on what the customer sees, craves, and ultimately orders.  

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Place For Everything

Do you know the first location the customer's eyes go to on your menu?  And do you have your most profitable item sitting there waiting for them?

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The Magnificent Menu

Are you a casual diner? An upscale trendy bistro? Your menu should reflect your restaurant, your brand, and your story. 

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Highlighting

Fonts, letter case, spacing, boxes, and colors matter. Everything you do to your menu should have purpose and follow specific rules. 

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The Liquid Playlist

70% of customers don't know what they want to drink before they sit down.  How are you guiding their choice on what to drink?