When it comes to online marketing, peace of mind is rarely something that small business owners are able to achieve.
Whether its planning out your next email, keeping up with the newest trends on social media, or trying to make better decisions about where to invest whatever marketing budget you may or may not have available—it can be difficult to ever feel completely comfortable that you’re doing all the needs to be done.
This is certainly true for small businesses when it comes to managing their online listings.
Today, 85% of small businesses believe it is important to be seen on major search sites like Google, Yahoo, TripAdvisor, Yelp, and Yellow Pages. Unfortunately, only 30% of those businesses say they have the time to actually manage all of their own listings.Needless to say, that has caused a lot of uneasiness amongst businesses that rely on these sites to get discovered online.
A restaurant owner struggles with keeping tabs with his online listings
Since opening for business in 2010, keeping up with his restaurant’s online listings has been a major concern for Ned Church, owner of Church & Main Restaurant in Burlington, VT.
“As a restaurant, keeping up with review sites and local listings is a huge part of our business,” explains Ned. “We know a lot of patrons rely on these sites to find the information they’re looking for.”
But while Ned recognized the value of keeping track of the information that customers were finding on these sites, keeping that information up-to-date has not always been easy.
“A lot of these sites don’t make it easy for you to update or change your menu,” explains Ned. “Depending on where people are searching, they would be seeing different menus. That was causing a lot of problems for our business.”
With a menu that changes with the seasons and a wine and special list that change by the week, Ned knew he needed a better way to keep the information that his customers were finding online up to date.
Discovering peace of mind with SinglePlatform
A while back Ned was approached by a representative at SinglePlatform.
“At the time, SinglePlatform had secured places with Google, TripAdvisor, and a lot of the places we were already keeping an eye on,” explains Ned. “We were really impressed.”
For Ned, the benefit of publishing his menu with Singleplatform was twofold. For starters, it helped Church & Main get listed in all the places he knew his customers were already searching. In addition to sites like Google and TripAdvisor, by publishing his menu with SinglePlatform he was able to reach audiences on more than 100 major online listing sites and mobile apps.
“The additional exposure has definitely been one of the biggest benefits,” explains Ned. “It’s been extremely valuable to have our menu displayed in so many places.”
More importantly than being listed on all these sites, Ned says that he finally has the ability to do something that had challenged his staff for quite some time.
“I can’t tell you how valuable it has been to be able to quickly and easily update my menu in a single location,” explains Ned. “To have a platform where I can make these changes and have it automatically populate in so many places has finally given us peace of mind.”
The many marketing challenges of small businesses today
Like most small businesses, keeping up with online listings is just one of the marketing challenges facing Church & Main.
“We do a lot on social media and have tried different forms of online and print media,” explains Ned. “We also do a lot with our own website as well.”
Today the Church & Main menu is not only getting discovered on some of the most popular listing sites, but is also available to customers on both his website and Facebook Page. Ned recently started using SinglePlatform to launch the restaurant’s first ever mobile website.
“It’s great to have our menus there and have the flexibility to update them as we need to,” explains Ned. “It’s been a huge timesaver.”