SinglePlatform Blog Series: NYC Restaurant Week 2015

Highly anticipated by amateur diners and foodies alike, NYC Restaurant Week 2015 is here – and we’ve recruited our very own to get the inside scoop on what the Big Apple’s best have on their menus.
To give you a personalized touch (and taste) of NYC Restaurant Week, members of the SinglePlatform team who dine out at various restaurants will document their experiences in a series of blogs that will be posted right here on our website.

With 343 participating restaurants spread across the five boroughs of New York City, the twice-annual promotion satisfies every genre of taste – and budget. Chosen from a prix fixe menu, customers can enjoy a three-course meal for both lunch and dinner, all for a fixed price of $25 and $38 respectively.

From world-renowned restaurants to hidden gems, the list of participating restaurants doesn’t fail to please; so stay tuned for our NYC Restaurant Week blog series – your taste buds will thank you.

Want to join the fun? Make your own Restaurant Week reservation here.

Why Salon and Spa Owners Should Pamper Customers with Online Booking

As the world progressively digitizes, it’s essential for your salon or spa to stay up-to-date on the latest technology to ensure a convenient and easy purchasing process for customers looking to spend money with your business.
Appointments at the click of a button

Over a quarter of consumers expect the businesses they purchase from to provide them with the ability to book their appointment or service online, and over a third of consumers say the ability to book online sets the business apart from competitors.

Why is online booking so important to consumers?

1.) It’s convenient

Your customers’ lives (and schedules) are filled with commitments and obligations, so make it effortless for them to schedule appointments by giving them the option to do it online. By providing them with tools that make it easy to book with your business on the fly, you eliminate the hassle of having to schedule time to call your salon or spa, and improve their overall experience with your business.

 2.) 24/7 Customer Service

Even though your customers aren’t directly interacting with one of your employees when they book online, the principle of its convenience plays a huge role in customer service. When a customer feels as though your business is considerate of their busy schedule and can meet their basic need to book an appointment in a seamless fashion, they are most likely going to report a positive customer service experience and recommend you to their friends and family.

 3.) Automated reminders

As previously mentioned, your customers’ schedules are crowded with things they need to do and people they have to see. When customers book online, not only do they receive a confirmation email of their appointment, they usually have the option to receive an email or text message that reminds them when their appointment is near. By making the process of booking an appointment with your business as stress-free as possible, you ensure the experience your customers have with your business is a positive one.

A win-win situation

Apart from customer satisfaction, an added benefit of online booking is the ability to require customers to input their credit card information in order to hold their appointment. By requiring customers to do so, you protect your business from losing out on a sale due to a no-show or last-minute cancellation.

By integrating online booking with your website and across your online listings, you give new and existing customers the power to efficiently book appointments at their convenience, while guaranteeing sales for your business.

To find out how SinglePlatform can help your salon or spa with online booking, click here.

Go Fourth and Make Sales This Holiday Weekend

As the 4th of July nears, how does your small business plan to celebrate America’s birthday?
Auto club AAA has predicted that 41.9 million people will travel for the holiday weekend, the highest number of travelers in the past eight years.

How will you take advantage of the increase in travelers to your area and attract them to your business?

Advertising alone doesn’t cut it for consumers anymore; 83% of buyers no longer trust advertising, but most trust recommendations from users online.

If you want to attract the highest number of customers this weekend, it’s time to shift your focus from online advertising to your organic presence on review and travel sites.

If you need further convincing…

70% of U.S households now use the Internet when shopping locally for products and services, and 70% are likely to visit user review sites or independent review sites before making a purchase, according to PRNewsWire.

Ensuring that your business is listed across travel and review sites is vital to being discovered by travelers looking to spend this Fourth of July. Enticing them with deals, specials, and limited-time offers is another way to encourage spending – but first, you need to get them in the door.

 Here are three easy ways to get travelers to choose you:

 1.) Feature a menu or product series that is 4th of July-specific

Aligning with your customers’ interests and supporting the things they celebrate makes them feel appreciated and cared for by your business. Offering menu items or products that are centered on the holidays they love creates an experience that evokes their emotions– making them more likely to choose your business again in the future, and tell others about their positive experience.

 2.) Offer a special discount or sale

When people are traveling, they’re already spending a lot of money to get to their destination – making them less inclined to spend a large amount of money dining out or shopping around. By offering discounts or sales, you help them to not only justify their spending, but to splurge with your business because they feel like they’re getting the best deal.

 3.) Make your business accessible by travelers

When people travel to a new area, they rely on the web to find out information about the small businesses and restaurants near them. As travel and review sites continue to rise in popularity, ensuring that the most important information, i.e., name, address, and phone number, is accurate and accessible on these sites results in a much higher possibility of being not only discovered by travelers, but chosen by them.