3 Ways to Get Dads to Dine With You This Father’s Day

Considering 76% of Americans will celebrate Father’s Day this Sunday, your restaurant has the perfect opportunity to not only attract customers, but increase sales as well. Give fathers and their families the gift of both quality time and meals by using these three tips to entice dads to dine with you this holiday:

1.  Discounts For Dads

Market your restaurant to dads in your area by offering them discounted prices on menu items when they dine with you on Father’s Day. Whether you offer half-priced drinks or a free dessert, a discount motivates families to celebrate the special day at your restaurant.

2.  Capitalize on Quality Time

Almost half of dads surveyed said they would prefer spending more time with family than receiving gifts on Father’s Day. Show dads the role your restaurant plays in bringing families together through promotional content on social media. By appealing to dads’ softer sides and inviting them to share the holiday with your restaurant, you give them the quality time they are looking for.

3.  Be Kid-Friendly

For many growing families, eating out can be more exhausting than enjoyable. This Father’s Day, ensure your restaurant is equipped to entertain kids of all ages at the table. By providing crayons and coloring books—or board games for those looking for more interactive fun—you give dads the ability to relax and unwind while the kids remain entertained and satisfied.

By preparing your restaurant with the tools and resources that create a memorable Father’s Day experience for dads everywhere, you ensure a successful holiday for both your restaurant and the families who visit you. For more tips and trends that keep your restaurant in the know, find SinglePlatform on Facebook, Instagram, or Twitter. To get our industry news straight to your inbox, sign up for your newsletter below:

4 Tips for Your Salon or Spa This July

The summer months are synonymous with sunshine, pool days, and sun-kissed skin. What the summer does positively for the mind, it does negatively to the hair and skin. Take advantage of the heat and capitalize on sun-damaged skin and hair at your salon or spa by offering clients unbeatable deals or educational incentives that focus solely on the health and revitalization of their aesthetics. 

1.  Celebrate With a Sale

As the nation celebrates America’s birthday on the fourth of July, your salon or spa should too. Display your patriotism by offering discounted rates on all services, particularly ones that target damage caused by sun and water.  Tuning into the needs and interests of your clients makes them feel both appreciated and more inclined to purchase from your business again in the future.

2.  Specialize in Skincare

With warmer weather sending people outdoors, the importance of protecting skin from harmful UV rays increases. By offering free skincare samples or educating customers on the products best for their skin, you show customers the value your salon or spa places in their wellbeing, while potentially boosting revenue with your retail business. 

3.  Create Summer-Inspired Salon and Spa Packages

Combine hair and skincare treatments into affordable packages that give your clients the gift of maintenance and restoration. By offering multiple services at a discounted rate, you entice people to purchase because they’re getting more for their money.

4.  Offer Personalized Plans

Preventing damage is the most effective way of protecting hair and skin.  This July, create personalized preventative plans for hair and skin that help your clients steer clear of harmful damage.  Whether it’s visiting the salon or spa more often for deep conditioning hair treatments or recommending the best moisturizer suited for their skin, your clients will feel genuinely cared for by your salon or spa. 

The summer provides a prime opportunity for people to look and feel their best, as well as for salons and spas to cultivate their clients’ hair and skin. To learn more tips and trends regarding the salon and spa industry, visit SinglePlatform on Twitter, Facebook, and Instagram



4 Tips for Your Fitness Center This July

July is a month known for fun in the sun and outdoor activities and fitness centers across the nation need to focus on getting people away from the park and back into the gym. With summer in full swing, check out these four keys ways to boost attendance rates and satisfy customers. 

1.  Focus on Training

An estimated 15 million people participated in outdoor recreational leagues in 2015, a number that increased from 2014. As the popularity of outdoor sports increase, entice summer athletes to work out with your gym by offering them memberships at a discounted rate during the summer months. 

2.  Combat Rising Temperatures

Don’t let your customers sweat through the sweltering heat. Advertise your air-conditioned facilities or pool and entice them with complimentary refreshments before, during, and after their exercises. Whether it’s free bottled water or smoothies offered at half price, use the weather to your advantage to attract and expand your customer base.

3.  Pair Up for the Total Package

Partner up with local daycares and day camps during the month of July and offer child-friendly activities to encourage kids to get active this summer. By partnering up and promoting the welfare of children at these organizations, you provide your gym the opportunity to simultaneously attract their parents to become members with your gym as well.

4. Special Events

Show appreciation for both your members and the season by hosting special events and themed parties that celebrate the summer months. By offering complimentary in-season fruits and vegetables or bringing in certified nutritionists to speak with members about new summer recipes, you give your members free resources to lead a healthy lifestyle. 

Incorporating these tips into your gym or fitness center will help cultivate both your client base and your business’s growth. Check out SinglePlatform on Instagram, Facebook, and Twitter for more small business tips and trends. 



Best Practices for Facebook Ads

With well over 1 billion users, Facebook has changed the way that people interact with one another as well as the way that local businesses interact with their customers. Over 40 million businesses now maintain pages on Facebook, making this platform an important part of local businesses’s marketing strategies. Beyond creating and maintaining your company’s dedicated Facebook page, some business owners might consider the paid Facebook ad opportunities. To make sure your spending your advertising dollars effectively, check out these best practices for Facebook ads. 

1.     Choose Wisely

Facebook offers several different kinds of ads that can help local businesses better reach prospective consumers. Making up 74.8% of total ads, the Page Post Link ad is the most popular choice for Local Businesses. These ads are designed to push traffic to your website. Video ads are also popular with 15.1% of ads. You may also consider running Photos ads or ads promoting special events or offers. 

2.     Strong Content

After choosing which ads will best help you meet your marketing goals, you need to decide on your message. We’re living in a world of shortened attention spans so give your customers the most important information first. Facebook recommends that any calls-to-action be included in the first 90 characters for best results. If you are hoping to push more traffic to your website, ask customers to do so sooner rather than later.

3.     Quality Visuals

People scroll through their newsfeed pretty quickly, so your ad has to be eye-catching enough to make them stop and learn more. Photos and videos should be in high resolution with bright colors. Facebook has strict guidelines about how much text can be on their ads so make sure that your visuals are not content heavy.

4.     Target your Audience

Facebook allows you to use filters to target the people who see your ad. If your local business is based in Chicago, you don’t want to be paying for an ad that is shown to people in San Francisco.  You can also target your audience by age, gender, and interests so that you are reaching your best prospects.

5.     Change It Up

Facebook recommends changing the visuals and content of your ad every one to two weeks. Users in your target audience will see your ad multiple times, changing your creative will help keep the ad interesting to users and be more effective.

Following these five tips will help your local business get the most out of your Facebook ads. Learn more marketing tips and industry news by following up on Instagram, Facebook, and Twitter.

Deal Sites and Your Salon or Spa

There is no denying that the Spa and salon industries are strong in the U.S. According to Statista, the U.S. Spa industry is expected to make around 15.5 billion U.S. dollars in revenue. This marks an increase in revenue of $1.5 billion since 2012. Salons are also marketable; First Research reports that there are more than 86,000 salons and hair care businesses in the US. With so much competition out there, spas and salons need to stand out. Many businesses may be tempted to use deal sites such as Groupon or Living Social to gain more customers but this is not a strong strategy for everyone. Read on to learn more about deal sites and if they might be a good fit for your salon or spa. 

1. Choose Wisely

If your spa or salon is considering placing a promotion on a deal site, it’s important that you are doing so strategically. Take time to consider your options. Groupon is the biggest deal site out there with one out of every seven Americans buying a Groupon in the past 12 months. Living Social is also another major player in the deal site market that focuses on local deals. Your Spa or Salon may want to consider industry specific sites like Spafinder or Lifebooker, which only provide deals for the beauty industry. Be sure to do research on which site will best reach your target audience.  

2. Increased Volume

Deals sites provide your business with increased volume of clients, so if your a new business trying to cultivate a clientele or spread the word about your services to new customers deal sites can be a strong choice for you. Similarly if your business is struggling and you want to try to diversify your customer base, deal sites may be able to do the trick. Deal sites are also ideal for business that face fierce local competition. If there are other spas or salons near by, drawing customers to your door with a deal might help you win more traffic.  

3. Smaller Profit Margin

Although these deal sites can improve the volume of your business and introduce new customers to what you have to offer, there are also potential disadvantages. With deal sites, not only are your profit margins reduced because of the discount but also because the deal site itself takes a portion of the revenue that the make you. This often means that deal sites are only profitable if customers decide to return after their initial deal. You can combat this by putting a cap on how many discounted appointments you take per day. Leaving room for regular paying customers will help combat the reduced profit margin or the promotion.

While deal sites can be a great strategy for you to boost your business, you want to make sure you take advantage of it in the right ways. These deals are a marketing strategy and most likely will not lead to increased profits immediately. Want to learn more about marketing your local business? Check out SinglePlatform on Twitter, Instagram, or Facebook. Get updates sent directly to your inbox by signing up for our newsletter below. 

3 New Trends for Pet Groomers

As with any industry, the pet services industry is constantly evolving to keep up with client demand. In hair salons for humans, hair styles and treatments go in and out of fashion. The same applies to the pet grooming industry. In fact, there are some cases where the grooming trends for our furry friends mimic those of their owners. Here are three trends popping up this year in the world of pet grooming. 

1. Temporary ‘Tats’

According to Rover, temporary ‘tats’ for dogs are currently in style. These ‘tats’ aren’t tattoos so much as they are designs that are shaved into the fur when a dog is being groomed. The trend of cutting designs into human hair has been done for years but now it is now finally making its first interspecies appearance. Common tats include paw prints, hearts, and logos of favorite sports teams. Take time to train your staff in how to make these fun shapes. 

2. Accessories

Accessories for animals is growing trend that pet groomers can capitalize on. Puppy Lover News explains that accessories are used in a variety of ways for our furry friends.  From a practical GPS collar for a pooch who wanders to a saddle for a dog that has been groomed to look like a horse, the sky is the limit when it comes to adding frills to a dog’s look. Your pet grooming business might want to invest in retail. An owner may want to pair their pup’s new haircut with a fun new collar or jacket.

3. Geometric Shapes

People Magazine brings Geometric Shapes, a Taiwanese grooming trend, to our attention. According to People, Taiwan is a country that is on the forefront of pet care trends. The latest trend is cutting dog’s hair into a perfect geometric shape. Circles and squares seem to be the most popular cut for these Taiwanese pups. There is obviously a great deal of precision used in giving these special geometric cuts to dogs, so make sure that your staff has a steady hand and has practiced this new trend.

These trends may be something to add to your list of services. Remember that trends are always changing and your list of services should be as well, not only on your website but also across the web. Learn more about how SinglePlatform can help your business stand out everywhere that matters online. 

The Rise of CrossFit

CrossFit is a fitness trend that has been gaining popularity over the past few years. Started by California Native & Gymnast Greg Glassman in 2000, CrossFit has now become a worldwide phenomenon in the fitness industry. According to a report by Tabata Times, CrossFit has grown from just under 100 gyms in the early 2000s to an outstanding 5000 gyms worldwide in 2012. The fitness trend has become a popular sport with CrossFit diehards competing competitions like the CrossFit Open Games. Check out a few reasons why CrossFit is doing so well.

1. Effective

According to Forbes, CrossFit’s brand generates nearly $4 billion in annual revenue. CrossFit involves a high intensity intermittent-training (HIIT) workout that provides cardio and strength training simultaneously thorough many reps in a small given time frame. According to the US National Library of Medicine, workouts that incorporate high intensity interval training burn nine times the fat than moderate workouts. CrossFit is an effective training method for athletes and fitness enthusiasts to meet their goals. 

2. More Than a Workout

CrossFit is more than a gym membership and workout regime. According to Statistic Brain, 67% of the people with gym membership don’t use their membership. CrossFit enthusiasts are more dedicated to their gyms (commonly referred to as boxes in the CrossFit community) because the most successful gyms emphasize community. Many successful boxes have incorporated mentoring systems, local charity fundraisers, and small classes sizes to increase the social component to their highly effective workouts. This keeps customers engaged and coming back. 

3. Strong Branding

CrossFit, Inc releases its instructional videos and workouts of the day on Youtube, creating content that is easily shared and easily consumed by the millions of viewers on the Internet. This not only expands their reach online but it also boosts brand recognition. Other marketing initiatives like CrossFit competitions have helped to make CrossFit well known. The more content your gym or fitness center has online helps perspective customers discover you. 

Some gym owners may want to look into becoming a CrossFit affiliate. There is a $3000 annual fee for gyms to be a CrossFit affiliate with an additional $1000 training seminar for your staff. Whether or not your gym wants to take the plunge and become an official CrossFit box, all fitness professionals can learn from the CrossFit business model. An effective product, a strong community and strategic marketing is a recipe for success. Want to learn more about marketing your gym and fitness center? Check out SinglePlatform on Twitter, Instagram, or Facebook. For updates sent directly to your inbox, sign up for our newsletter below.