New Changes to Twitter

Twitter is making some big changes over the next few months to improve their platform. On their blog, Twitter Senior Product Manager Todd Sherman announced these new changes and how they will affect users. Theses changes are said to be implemented over the next few months and the impact may be bigger than you would think.

Replies

The 140-character limit is no more when replying to @names! Twitter has been known for having a reply limit of 140 characters which forces users to get their point across in only so many words. As early as January of 2016, twitter’s CEO Jack Dorsey hinted at the elimination of this limit. This will allow business to get more detailed in their replies to customers which could improve communication between your businesses and your customers.

Media Attachments

Media attachments on twitter replies have counted towards the 140-character limit in the past but that is also being done away with in the coming months. No longer will users have to conserve their words after adding media to a reply. This means more information and more detailed feedback for business owners.

The limitations of twitter can be confusing to a new user that isn’t familiar with twitter culture.  In an article by MediaWeek, Twitter CEO Jack Dorsey was quoted, saying, “One of the biggest priorities for this year is to refine our product and make it simpler, Getting rid of limitations makes the product simpler and more intuitive for a first timer. Be sure to follow SinglePlatform on Twitter, Instagram and Facebook for more updates on industry news. To get updates straight to your inbox, sign up for our newsletter below.

The Rise of Asian Food

A major food trend that has been growing over the years in the US is Asian cuisine. A report by CCTV America on restaurant growth in the U.S. in 2015, estimates that there are more than 40,000 Chinese restaurants in the U.S. now. Moreover, Asian restaurants are expected to grow even more in the future. Below are a few reasons why this area of the industry is growing.

1. The Fast Food Industry

According to research done by restaurant-research firm Technomic, “Sales at Asian fast food restaurants have grown by 135% since 1999, well outpacing the growth seen in any other segment.”  Asian restaurants made the most profit compared to other cuisines in the fast food industry. While smaller Asian restaurants are growing, Asian fast food chain restaurants are also doing incredibly well. Panda Express made an impressive $1.4 billion in sales revenue in 2010 according to Technomic. They even have plans of expanding their locations up to 2,300 nationwide by 2015. Asian food restaurants have certainly found success in the fast food industry.

2. Healthier Options Available

According to Nielsen’s 2015 Global Health & Wellness Survey that polled over 30,000 individuals online, 88% of diners are willing to spend more money on healthier foods. Asian-style cooking offers many healthy options for business owners to promote to health-conscious eaters. According to the Cleveland Clinic, common ingredients found in Asian food such as Lemongrass and Chili sauces provide important nutrients. Lemongrass, a key ingredient in Thai cuisine, has a great source of iron and potassium. Chili sauce is a high source of Vitamin A and E. Ground chilies can also lower your inflammation and boost your immunity. Small business owners can emphasis these benefits to gain more customers.

3. Asian Fusion

Culinary mashups have been creating buzz in the food world lately. In order to stand out from other Asian restaurants, you have to think outside the box. Chef Keizo Shimamoto had success with his creative restaurant concept when he founded Ramen Burger in 2013 at a Brooklyn food festival. The creation became an instant hit. Ever since, there have been many copycat Ramen Burgers hoping to profit off of Shimamoto’s success. So much so that, popular chain restaurant Red Robin offers a Ramen Burger nationwide for a limited time. Other Asian fusion food items such as Korean Tacos and Sushi Burritos are among a few options that have been successful with Asian fusion trend. Asian fusion foods have become a strong opportunity for restaurants to capitalize on the popularity of Asian cuisines.

Want to learn more tips to help your restaurant stand out and get discovered? Check out SinglePlatform on Twitter, Instagram, and Facebook.

3 Ways Restaurant Menus Are Changing

Working at SinglePlatform keeps me busy looking at menus from across the country all day. Recently I have noticed how frequently restaurants change their restaurant’s menu and it led me to take a further look into how and why menus change. We live in a world where people have all sorts of likes, dislikes, aversions and curiosities when it comes to food. Here are some changes that you might want to consider implementing on your menu.

1. Seasonal Menus

According to Rewards Network, 59% of diners report being more likely to purchase items labeled seasonal on a restaurant menu. Using seasonal produce can also increase revenue for restaurants by reducing the cost of ingredients. Naturopath Claire Georgiou from Reboot with Joe brings to our attention that eating seasonally is good for our bodies. Citrus season is perfectly placed in the winter when we need vitamin C the most. Eating seasonally is also more environmentally friendly. Seasonal foods require less agricultural efforts to grow.

2. Super Foods

Many chefs are incorporating the use of super foods into their menu. Ancient grains, seeds, nuts, goji berries and acai are just a few of the popular super foods featured on menus today that promote health. Restaurants concepts from quick serve to fine dining restaurants are putting superfoods on their menus. Food Industry Analyst, Elaine Tecklenburg notes that oatmeal, a popular super food, has jumped in popularity by 15% in recent years.  The spreading trend shows that there is a demand from customers for these super foods and eating the way our ancestors did is becoming more and more relevant.

3. Organic Produce

Some people think that organic is just another word for expensive, but you really can taste the difference. Organic Consumers writer Sue Hoye reports that a restaurant in Washington, DC is has shifted to a menu that is certified organic. With 95% of the produce being organically sourced, diners can now eat a dinner at Restaurant Nora and rest assured that they are not consuming any added chemicals or pesticides. According to Dr. Edward Group from the Global Healing Center, eating organic benefits us by eliminating pesticides from our diet, usually provides us with fresher produce than GMO alternatives and is better for your conscience. Many Chefs (like Alice Waters in an NPR interview) agree that organic food tastes better than GMO foods. While other restaurants may be slow to go full organic, many are jumping on the wagon with this trend and making the most of it.

The fact of the matter is, restaurants have always and will continue to change their menus. Whether you are changing for pricing, trends or just adding some new specials, your menus need to be changed everywhere. Over 50,000 restaurants in the US are already using SinglePlatform to help them stand our everywhere that matters online. Get Started.