Let Your Clients Train like an Olympian

The Summer 2016 Olympic Games took place in Rio de Janeiro earlier this month and millions of people all over the world watched the most talented athletes compete for their countries. Olympic athletes exemplify hard work, determination, passion, and discipline. Olympians are great examples and role models to inspire anyone who has fitness goals that they are trying to reach. Here are a few classes that your gym or fitness center can implement so your clients can feel like an Olympian.

Boxing

Boxing is a great workout that provides a combination of strengthening the upper-body, developing stronger hand-eye coordination, and balancing body composition. This workout also provides a strong level of self-confidence as USA Olympic Boxer, Claressa Sheilds, discusses. Boxing is a great training session to suggest to athletes in your gym who are working on raising their self-confidence, along with developing a strict routine in their daily lives just like an Olympian.

Indoor Rowing

While it might be difficult for many people to actually get out on the water like the olympians, that’s not the only way to try rowing. Indoor rowing has become the hot new trend for fitness studios in 2016. Indoor rowing can improve posture, cardio endurance, and strengthens the entire body. Consider adding more rowing machines to your gyms to your machine and offer a group rowing class. With your trainer as the coxswain, you clients will feel like Olympians in no time. 

Cycling

Not many people could ride a bike for 250 km like they do in the Olympics but that doesn’t mean cycling isn’t a great way for your clients to get their blood pumping. Offering cycling at your studio provides athletes with leg strength training and cardiovascular endurance. As a low-impact exercise, an athlete’s knees and hips are strengthened without the stress caused by impact that occurs in exercises like running. 

While most of your clients will never become an Olympian, you can still give them the chance to feel like they are a part of the games. For more helpful tips to run your fitness center, follow SinglePlatform on Twitter, Facebook, and Instagram

 

Gain New Diners with Mobile

Maintaining a presence on mobile devices is a must in order to compete with other restaurants. Gaining exposure on apps like Yelp, Foursquare, and Zomato helps increase discoverability on the web and attract diners to your restaurant. Adding interactive links to your listings, such as online ordering, menus, and reservation booking gives diners a seamless user experience when viewing your restaurant online. One in four consumers have at least one specific restaurant app on their smartphone. Use these three tips to gain new customers searching from their mobile devices:

Mobile Optimization

Throwing a desktop version of your website onto a mobile device is not a good look. It is hard to navigate and creates frustration for the user. Considering that 68% of people own a smartphone, taking the time to create a user-friendly site is a surefire way to attract people using their mobile phones to make their dining decisions. In order to create the best experience for customers searching online, your website must be mobile-friendly.

Online Ordering and Delivery

Adding an online ordering button to your listings and offering delivery gives customers an alternative to dining out. With 52% of U.S. internet users saying they would use a smartphone or tablet to order their food online, you are potentially cutting your earnings in half if you don’t have online ordering enabled. Partnering with sites like Delivery.com, EAT24, GrubHub, Caviar, ChowNow, MyPizza, and Tillster will ultimately increase your reach to customers opting for online ordering and delivery.

Book a Reservation Online

Similar to online ordering, people are increasingly turning to the web to make their reservations. If you are a restaurant that accepts reservations, give diners the option to book their next visit from their mobile device. Partnering with sites like Yelp and OpenTable gives your customers the power to make reservations at your restaurant directly from their smartphones.

By making your website mobile-friendly, you make the search, discovery, and purchase process easier for your customers. Make sure your restaurant is keeping up to date with new trends in the industry that can benefit your business by following SinglePlatform on Instagram, Facebook, and Twitter. For updates sent directly to your inbox, sign up for our newsletter today:

How Small Businesses Can Boost SEO

Every small business wants to be found online, but it’s not always that simple. 50% of small businesses said they would spend money on search engine optimization if they had a larger budget. SEO improves website visibility, so with a strong SEO strategy your website will appear higher in search results. By making a few specific changes to your website, you can organically drive traffic to your site without having to increase your marketing budget.

Google Trends

Use Google Trends as a go-to keyword search tool. It allows you to see how search queries change over time when people search for your keyword, and allows you to compare different words or phrases to see which is best. You can also take a look at the regional breakdown that shows you where the search terms are most popular to help you better tailor to your customer base. With this knowledge, you can use specific phrases on your website and blog to increase traffic.

Browseo

Browseo is a web app that not only allows you to view any page without distractions caused by design, but it also highlights the parts of a web page that are relevant for SEO. In other words, it shows you how a search engine sees your site by stripping it down to the most basic level, without any fancy fonts, colors, headers, or images, and displays relevant SEO information. It’s super easy; all you need to do is enter in the website URL.

Screaming Frog

Screaming Frog is a free tool that crawls your website in search for SEO roadblocks such as broken links, missing metadata, oversized files, and duplicate pages. It then provides a report of the problem areas, and you can use the report to improve your site and SEO.

Rank Checker

Rank Checker allows you to find out where your website lands in search engine results. All you need to do is install a button onto your toolbar so you can easily access this information whenever you want and keep an eye on where you stand.

Boosting SEO is an easy way to drive more traffic to your site and to your local business. SinglePlatform helps local business keep all of their information consistent and accurate across the web. Accurate information boost SEO for businesses like yours. Learn more about SinglePlatform today.

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How Your Local Business Can Conquer The Web [White Paper]

With 93% of customers researching a business online before they ever set foot in the door, now more than ever, it’s pivotal for local businesses to get discovered everywhere that matters online. Having a search engine optimized website is a great first step for business to take control of their online presence but it’s not enough. 

SinglePlatform has created a guide to show you how important your online presence is in attracting new customers to your door and how we can help. Make sure that you are getting the most out of the web with SinglePlatform. 

Learn More!

3 Fall Tips for Pet Service Professionals

Labor day is quickly approaching and that means fall is right around the corner. Fall is more than just the changing of the leaves; it also means that students are heading back to school, vacations are put on hold, and colder weather is near.  Pet service professionals need to take these things into consideration during the next few months to make sure that they are making the most out of this time of year.

Back to School Schedule

Summer is ending and that means a shift in schedules. Students, parents, and teachers are all getting up earlier and rushing out the door for the eight o’clock bell.  With the school morning scramble in full swing, dog walkers can find an opportunity. Consider running a back to school special on morning walks so that families have more time during their morning routine.

Boost Boarding

Travel hits a peak during the summer and doesn’t start to rebound until the holiday season picks up which leaves the early fall months as a dead zone for pet boarders. With fewer people taking longer vacations, consider running a special on overnight or weekend boarding packages. Remind your customers that they don’t have to be out of town to need a night off from their puppy-parenting responsibilities. 

Advertise Trims

Many dog owners keep their furry friends’ locks short during the warm summer months, but as the weather turns colder it’s time to let those coats grow to keep pets warm. This may signal a drop off in full grooming sessions, which is why pet groomers may want to start promoting trims and styling sessions. These shortened sessions are a good way to keep clients coming in the door.

Incorporate these falls tips to help your pet services business perform in the coming months. Learn more about how SinglePlatform can help you attract new customers and get discovered everywhere that matters online. To learn more marketing tips for your local business, follow us on Instagram, Twitter, and Facebook.

 

3 Tips for Local Businesses to Boost Sales this Fall

With Labor Day around the corner, fall will be here before you know it and that means that you should be planning your business strategy for the seasonal shift. Tourist season slumps at the end of August and seasonal business begin to slow down as children start heading back to school. Make sure that your business is attracting the most customers with these tips this fall:

1. Host Seasonal Events

With 33% of Americans claiming fall as their favorite time of the year this is a great opportunity to host seasonal events for your business that will draw in foliage-loving customers. Setting up fun and creative activities is a great way to get your customers in the door. Halloween-themed parties and Thanksgiving-centered food drives are strong ways to help generate a little extra buzz for your business.

2. Run a Fall Promotion

Show customers your fall spirt by running fall promotions.  Back-to-school specials that offer a discount to students or parents can be a great way to capture your customer’s attention and increase your sales. These deals will not only stir up excitement and but it will keep your customers coming back in the door this fall.

3. Dashing Decorations

Decorating your business with scarecrows, pumpkins, or other fall decor can be another great way to draw attention to your business.  By creating a fall window display your helping your business stand out amongst passing foot traffic.  Adding seasonal signs or banners can be another great way to direct customers into your location.  

Your customers keep you in business so make sure that you are attracting as many of them as you can.  Using these tips will help you keep customers coming in throughout the fall season. To find out more about how your business can attract customers, follow SinglePlatform on Facebook, Twitter and Instagram.

How to Boost Sales at Your Fitness Center this Fall

As the leaves change and the days become shorter, health-conscious consumers need to find an alternative to exercising outside. The two busiest times of the year for new gym memberships take place right after New Year’s and when the summer concludes. Follow these three easy steps to make the most out of the fall season.

Prioritize Parents’ Schedules

Back-to-school season means parents are getting up earlier to get their kids in class by the bell. Make sure that you have fitness classes and business hours that accommodate these early starts so that parents can still get their morning workout in. Offering childcare during after-school hours is a great way to encourage parents to stop in on their way home after 3 o’clock dismissal. 

Target Teams

Fall means the return of football and high school sports. Make sure that your business is involved in getting your community teams to the championships. Offer team discounts for training outside of their regular practices. Also partner with local recreational sports leagues to give people the extra edge in their fall softball games. 

Climate Change

As the weather begins to change, people can no longer take advantage of exercising outside. Give those clients a way to practice their favorite outdoor activities inside. Offer indoor swimming classes or offer a video of nature for outdoors lovers to watch as they run on the treadmill. These small touches will resonate with athletes who are missing the sunshine of summer. 

Follow these three tips to help ensure new customers walk through the doors this fall. For more tips on the fitness industry, follow SinglePlatform on Instagram, Twitter, and Facebook

 

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