3 Traits to Look for in Your Salon or Spa Receptionist

A receptionist for a salon and spa juggles a lot of responsibilities. They keep their stylists in check with their appointments, maintain organization throughout the salon, and promote your brand. According to the Director of Salon Evolution, some of the key qualities a receptionist needs to display for the store include being enthusiastic, organized, and motivated to go above and beyond. Check out how these qualities in your receptionist will help your business in the long run.

1. People Skills

As the first contact your clients have with your business, whether that’s face to face or over the phone, your receptionist needs to make a great first impression. Greeting every customer with a friendly welcome sets the tone for their visit and their overall impression of your spa or salon. You want your customers to be happy and comfortable in your salon so the ability for your receptionist to put them at ease the moment your customers walk in the door is vital. 

2. Organization

The devil is in the details and this old saying remains true for receptionist. Maintaining appointment schedules, manning the reception desk, updating the filing system, your receptionist is in charge of many processes that require attention to detail for your business to run smoothly. Make sure that you develop structured processes for help your receptionist keep track of these assignments. Checklists are helpful tools to make sure that everything is getting done in a timely manner. 

3. Going The Extra Mile

According to American Salon, your salon or spa needs a receptionist who is willing to go the extra mile. Like any business, your salon or spa will face unexpected challenges that require your staff to rise to the challenge. You should be hiring staff that is willing to go above and beyond to make your salon or spa the best it can be. As an employer going the extra mile for your employees by celebrating their birthdays or having appreciation days, can motivate your employees to go the extra mile for your business. 

SinglePlatform is dedicated to going the extra mile for our customers. Learn more about how SinglePlatform can help your salon or spa attract more customers today

 

Attract Non Locals to your Local Business

High season for travelers may be over as children head back to school but that doesn’t mean there aren’t new people coming to your town in need of your services. For business owners this is great time to attract new customers.  Subscribing to the belief that word of mouth will sustain a business’s success is a common misconception.  Focusing on word of mouth ignores the 85% of consumers who are using the internet to find local businesses.  Since 33% of local searches are done from non-locals, keep in mind these tips to help you capture customer’s attention.

Consistent Information is Key

Search engine optimization is significantly impacted by how consistent your information is across the web, not only on your website. If your business’s name, address or phone number is inconsistent across major review sites, search engines and mobile apps, your business is less likely to be discovered through a local search.  Local business owners need to take the time to claim their listings across these sites and take control of their online presence.

Get More Reviews

Everyone has their own reason why they travel.  Some people maybe be in your city for work while others might be there visiting family, friends, or local attractions. Others may just be passing through on their way to a nearby destination. Whatever their reason for being in town may be, without any loyalty to local businesses they are the perfect opportunity to attract a new customer. Now that 88% of consumers trust online reviews as much as personal recommendations, reviews are a great tool for driving non-locals to your business. Asking customers to review your business on their way out, even providing them a place to do so, will increase your reviews and draw more customers to your door.

Be Friendly to Mobile Users

29% of consumers use their mobile devices to find local businesses.  Of those users 61% of mobile users are more likely to contact a local business with a mobile site.  Google even changed their algorithms last year and now ranks businesses with mobile websites higher in the search compared to businesses that don’t have a mobile friendly site.  Making sure that your mobile website is optimized for download speed and use on various sized devices will help consumers who are looking for information on their phones see your products and services. Travelers are often searching on the fly so you need to be mobile to attract them.

SinglePlatform helps you take control of all the aspects of your online presence that attract non-locals and drives new business to your door. Get discovered everywhere that matters online today.

Five Simple Ways (& Three Free Tools) to Optimize Your Local Business Website

As a local business owner, selling your products or services is the most important thing on your to-do list. While focusing on in-person sales is crucial for revenue and important for your business’s foundation, your website is often the first impression prospective customers have of your business.

Considering 97% of consumers search online for products and services, ensuring your local business is equipped to receive these potential customers through a well-done website is essential. Designing it to be mobile-optimized is also crucial; 96% of smartphone users have researched a product or service on their mobile device.

Since 60% of small businesses don’t have a website at all, creating a website for your business will not only attract online searchers to you; it will also give you an advantage over your competitors who aren’t online.

To help you get started, here is a compilation of the most important components you should have on your website:

1. Cover the Basics

Creating a website for your business may seem like a daunting task, especially if you aren’t tech savvy. However, your website doesn’t have to be complicated, or even fancy; first, it just has to be there. Start by including the most important information about your business, such as your name, address, and phone number in the footer. Make it easy for customers to either visit you or call with any questions.

Next, add some key messages and a list of your products or services, letting customers know what exactly it is you offer, and how you differ from your competitors.

Choosing a Content Management System (CMS): WordPress and Squarespace are the most user-friendly, cost-effective (WordPress is free!) options for creating a website without paying a pricey developer.

2. Use (Simple) Design to Your Advantage

After you have the basics down, it’s important that your website’s design is aesthetically pleasing without distracting people from the point of it: your product or service. Using your home page (the page most people are directed to from a search engine or review site) to showcase your most popular products or services as well your contact information is an effective way to grab consumers’ attention right away.

No-design design: There are many free and inexpensive templates available on ThemeForest and MojoMarketplace to get you started.

3. Help them spend money

Enticing them to take action when they come across your website, whether it’s to book a reservation or call for a price quote, gets them to consider your business as an option to fulfill their needs. Calling people to action as soon as they open your website will ultimately make them more likely to do business with you.

Make it easy to transact: Most online food ordering, reservation and booking SaaS businesses will have an easy-to-install widget that will create a button or section of your site where it’s easy for someone to convert.  For a list of popular options, click here. (link to your other article!)

4. Make it Fast & Easy to Navigate

40% of customers will leave a website if it doesn’t load within three seconds, so there’s no time to waste. People are searching to find specific information that will meet their needs; if your website makes it hard for them to find what they’re looking for, they will look elsewhere.

Put only the most important things in your navigation bar, typically Home, About Us, Menu / Services / Prices, and Contact Us are sufficient. By organizing the information on your website into digestible sections, you make it easy for customers to quickly access the information they’re looking for.

Speed checker: Google’s PageSpeed Insights tool will tell you if your site needs a boost.

5. Add Insights, Photos, and Updates

Give customers a reason to come back to your website frequently by offering them relevant product or service updates, industry-related information, news, or blog posts. When you provide customers with more than a transaction, you establish credibility while enforcing how much your business cares about customers’ experience with you.

No time? No problem: Update posts don’t need to be lengthy. 100-300 words, once every week or two, is sufficient to improve your SEO value and show customers you care about their interests.

Creating a website that makes it easy for consumers to discover you, purchase from you and interact with the content you post can increase customer satisfaction and loyalty as well as your business’s revenue.

To learn how SinglePlatform can help manage your small business’s online presence, click here.