The New Year is here! Its time to build a foundation for success in 2016 by reflecting on the previous year (the good and the bad) and creating ideas that will ultimately drive your restaurant sales. Here are four ways to promote your restaurant in 2016:
1. Social Media:
51% of adults get news and information about local restaurants and bars from the internet . Social media is an easy and affordable way to connect directly with your current customers and drive new customers to the restaurant. Start by creating a business page on Facebook which provides a key way for customers to interact with your brand. You can be creative on social media by posting photos that grab foodies’ attention, displaying your menu so people are able to view what you offer before coming into the restaurant and posting events or specials that you may be offering to entice new customers.
2. Use incentives to bring in more business:
Consumers are constantly drawn to promotions. Use holidays throughout the year to your advantage by offering specials for Valentine’s Day, Mother’s Day and Father’s Day. Creating happy hour specials on a weekly basis will drive new customers and keep options for customers new and exciting. 50% of Americans go to a restaurant on their birthday . Offering specials for birthdays can ultimately create customer loyalty.
3. Verify that your restaurant’s online listings are accurate
It is vital that all of your restaurant’s details online are up-to-date. This includes your restaurants name, phone number, hours and current menu on all of the local listings sites and apps that people use to find their next meal out. Make it an easy and seamless process for diners to find your current menu with a listing enhancement service like SinglePlatform.
4. Promote user-generated content
Ask your customers to share photos and information across their various social networks. This is a great way to engage with customers as well as promote your brand. Promoting user-generated content shows appreciation for customers, which will turn customers from one-time visitors to #1 fans.