Millennials and their younger counterparts Gen Z are the future of your customer base. Already Millennials are eating out 3.4 times a week and Gen Zers account for $78 billion spent at restaurants per year. Make sure that your restaurant is cashing in on this market by attracting younger clientele.
1. Get Connected
Gen Zers are the first generation to be considered digital natives, as they have never known a life without the internet. Millennials, who only lived without easy internet access during their youngest years, are similar in their comfort with and focus on connectivity. Restaurants who want to connect with these customers need to get digital. Creating active social media accounts and monitoring popular review sites is the first step to start getting your business in front of these younger customers.
2. Put Health First
Having grown up during the obesity epidemic, Millennials and Gen Zers are more health conscious than the generations that came before them. 64% of millennials agree that their top priority when picking a menu item is healthy options. To draw in younger eaters, make sure that your restaurant is offering wholesome, nutritious meals.
3. Creativity is Key
Millennials and Gen Zers are the most ethnically diverse generations and therefore are more interested in exotic flavors and fusion foods than previous generations. Include specialty items that borrow flavors from various cuisines to satisfy these younger palates. Not only do these foods satisfy their taste buds, but they are also interesting enough to be shared widely on social media.
4. Be Convenient
We live in a fast-paced world and these tech-savvy, health conscious generations are speeding it up. Younger generations are forsaking the standard three meals a day in favor of eating smaller portions more frequently, often on-the-go. Consider adding menu items that will accommodate these eating habits. Smoothies and juices, wraps, and protein rich bowls are all portable snack options that can be altered to satisfy the adventurous palates of the youth in healthy ways.