Winning the Restaurant Game this Super Bowl Sunday

Super Bowl Sunday is an unofficial but extremely popular American holiday. Aside from the football game itself, and the commercials of course, food and drinks are big players for game day. More than 110 million Americans will be watching the game on television, either at home or at an establishment that’s showing the event. As a restaurant owner, you should be prepared to satisfy hungry fans, because while only 15 million people in the USA watch the game at a bar or restaurant, all 110 million will be hungry! What is your strategy for feeding them?!

Here are three ways you can impress Super Bowl viewers no matter which team they’re rooting for.

1. A Specialized Super Bowl Menu

Did You Know…

After Thanksgiving, Super Bowl Sunday is the second biggest day for food consumption ALL YEAR LONG! This is an automatic touchdown for your restaurant.

Over 1 billion wings will be eaten, 8 million pounds of guacamole will be consumed, and over 50 million cases of beer will be drank.

If you have an appetizing Super Bowl themed menu and great deals, then you’re sure to attract customers. What’s at the top of the popularity list? According to the Chicago Tribune, chicken wings, buffalo chicken dip, chips and dip, and pizza take the top spots. Football fanatics want easy-to-eat, filling foods that invoke a sense of fun. Are you creating a special Super Bowl Sunday menu for the occasion? Consider adding these items to the list. You can even add your own personal twist to the menu in order to stand out from the crowd. If you’re in Philadelphia, a cheese steak inspired pizza may be a top hit. For New England fans, incorporating lobster into your mac & cheese or offering a fresh crab dip could be a catch. Make sure your special menu can be discovered online by super fans everywhere.

2. Can’t-Resist Promotions

It’s no secret that people love a good deal & Super Bowl Sunday is no exception! Are you running a promotion? Consider specially priced beer pitchers, two for one deals, and discounts on bulk finger foods like wings and mozzarella sticks. People tend to watch the game in groups, so be sure to offer deals that will be kind to everyone’s pockets. You can even make things interesting and offer a different special for every quarter. In the first quarter you can promote half priced wings, while the final stretch can be all about discounted domestic beers hailing from the competing teams’ geographic area. Another fun way to deliver a deal is a beat the clock strategy, where pricing on food increases with every quarter or half. Allowing your guests to play along can make the experience more exciting and interesting.

3. Devotion to Delivery

Although you want to attract people to your bar or restaurant location for the game, you should also consider the revenue you can generate by offering delivery. Some people prefer to watch the game from the comfort of their own homes, whether they’re enjoying it with family or hosting a party. Still, there’s sure to be food involved! During the Super Bowl people are looking for easy solutions to feeding a household of hungry sports lovers.  Offering special serving size options for delivery to feed large groups is a sure way to increase your average purchase price!  Delivery is a method made easy today with online ordering apps like ChowNow and GrubHub available with a few clicks on a keyboard. Do you have a strategy in place to provide reliable delivery to customers who want to stay home but enjoy your food, too? Delivery is a great way to maximize your business potential on game day, just be sure you have the capacity to handle the additional orders.

Super Bowl Sunday is right around the corner, and as the second most popular day for food consumption in America, your restaurant should be prepared to delight dozens of famished fans. Utilize these tips to win your customers over and have a successful Sunday. For help with getting your game day menu everywhere that matters online, contact SinglePlatform today.

SinglePlatform Spotlight Series: Joe Sclafani

At SinglePlatform we work hard & play hard! Our people are a big part of our success, so we want to introduce you to them.

Today, we interview our Training Manager Joe Sclafani. Learn more about him & his contribution to SinglePlatform in our Q&A below!

What is your role and what is your favorite part of your job?

Since last October, I have been a Sales Training Manager. I really enjoy working on improving the sales process through innovation, which is one of our core values. As much as I like working “on” the business, the greatest reward I currently see is helping shape new sales professionals into sales rockstars by sharing my knowledge and experience with them. There is no greater feeling than coaching a brand new sales rep into completing their first sale which helps them professionally as well as helps our customer, the small business owner.

How did you get started at SinglePlatform? 

I learned about SinglePlatform from a friend who was working at SP. I knew I wanted to be in sales because of the potential to make a lot of money, and my referral told me with hard-work the potential income would be limitless. Before SinglePlatform, I owned a restaurant so I know the challenge that restaurant owners have when trying to gain visibility for their business, their menu, and their location.

What positions have you worked in within the company?

My career path at SinglePlatform has been rewarding, challenging, and most importantly, fulfilling. I started as an entry level sales representative and throughout my career had the opportunity to test new initiatives across the business with the goal of improving our process, our product and our business overall. I have been fortunate to  work closely with the sales leadership team and learn how a sales organization functions while learning how to overcome obstacles. The skillset and general business knowledge that I have accumulated has helped me to  become a sales training manager at SinglePlatform.

What is your favorite part of SP in general?

My favorite part of SinglePlatform is working alongside some of the most talented and fun people this city has to offer. Most sales reps on our team have no sales experience before starting at SinglePlatform so, although we may not have been the most talented sales representatives when we started off, the transformation that I experienced personally and what I’ve seen from my teammates are really cool to see. I have met some of my best friends at SinglePlatform and seeing them evolve both at SinglePlatform and where they have taken their career elsewhere is amazing.

As a sales trainer, what are your main goals for new classes of students?

As a sales training manager my number one priority is providing newer reps with the necessary tools to learn and improve at the job. With that being said, I try and make the process as fun and enjoyable as possible. We have a strong work-hard-play hard mentality here and I personally believe the happier a person is, the more successful they can be.

Did you come from the NYC area, or did you travel here because of work?

I grew up in Pearl River, New York. I never would have dreamed that I would have an opportunity to live in one of the greatest cities in the United States, but because of SinglePlatform I have been living here for the last two years, which has been an incredible experience.

What is your favorite restaurant in NYC?

My favorite restaurant in NYC is O’Hara’s Restaurant and Pub located on 120 Cedar Street, NY NY 10006. The food is great, the staff is amazing and the atmosphere always has good vibes. Not to mention they are a SinglePlatform customer!

 O'Hara's Restaurant and Pub O’Hara’s Restaurant and Pub

When you’re not at work, what are some of your hobbies?

When I am not at work my favorite hobby is seeing my family. The work-life balance SinglePlatform provides is incredible. I am able to go golfing with my brothers (when the weather is nice!) or out to eat with my sisters. I come from a large “close knit” family and the more often I can see my parents and siblings the happier I am.

 Joe (second from left) and his family Joe (second from left) and his family

What piece of advice would you give to people just starting out at SP?

The biggest piece of advice I can give people just starting at SP is to put in the hard work and the effort. For many, this is the start of their careers and the skills you will learn at SP will be the foundation for the rest of your career. Take it seriously, work hard, learn and you’ll be able to do anything!

What is something unique about you that others may not know?

Something unique that people may not know about me is I’ve hustled my whole life. I started working at bars as restaurants at a young age, got my real estate license early on, and was also involved in managing and running a restaurant. Life is about grit and getting it done. Opportunity is out there and you just need to figure out what best fits you. Never stop trying!

Interested in a career @ SP? Learn more.


Small Business Ideas for Valentine’s Day

Valentine’s Day is right around the corner. For some, it may be an exciting time of year, and for others, it may be daunting. If you’re part of the latter population, you are probably stressing out over what to buy your significant other or where to make dinner reservations. If you’re a small business owner, the holiday can mean something entirely different than candy grams and hearts – it’s a day that can be maximized for profit and foot traffic – if you plan accordingly.

In 2017, consumers were projected to spend $18 BILLION DOLLARS on Valentine’s Day. This shows that the holiday is a dream for businesses, so you want to think strategically in order to get a piece of the pie. Did you know…

In this blog, we give small businesses four ideas to help you feel the love from your customers this Valentine’s Day.

1.       Run a promotion: Everyone loves a good deal, especially when they’re trying to plan an impressive date. Have you considered running a holiday-specific promotion? Salons and spas can offer special packages just for couples with the goal of doubling foot traffic. Restaurants can offer prix-fixe menus for Valentine’s Day with special meals just for the holiday. You can even entice guests by offering a percentage off of their next meal for dining with you on Valentine’s Day (and this means they’ll probably come back again, which is great for customer loyalty). Throwing in a champagne toast or complimentary chocolates for each table can show you want to go the extra mile to give customers an impressive experience.

2.       Create a contest: Incentives can drive awareness to your brand and inspire people to interact with you socially. Valentine’s Day is all about relationships, so consider coming up with a contest that incorporates social media. Motivate couples to share their “how we met” stories for a chance to win a free dinner or salon service. If you’re a pet service, you can ask owners to share their favorite memory with their pet for a chance to win. Ask people to use your hashtag, tag your company on social media, and share their story. Then, choose one lucky winner to enjoy the prize. Running a contest gives the potential to create buzz and engagement around your brand and can inspire more people to follow you.

3.       Offer a unique event: In the era of Instagram and live-streaming, dinner and a movie may not be the most impressive date plan. Couples, millennials in particular, are always looking for the most unique way to spend a night out and share their experience on social media. As a restaurant owner, consider hosting a cooking class or series of them around Valentine’s Day. You can even host a paint and sip or floral arrangement class at your location. Giving an opportunity for couples to work together and take home a souvenir may help you stand out from the crowd. As a salon, you can host a “couples makeover” event where they can spend the day getting a whole new look. You can even consider hosting a meet and greet for singles (who says Valentine’s Day had to be all about couples anyway?) Thinking outside of the box to create an exceptional event can go a long way in attracting crowds.

4.       Make it memorable: What is the last thing your guests will remember at the end of their evening with you? For many, Valentine’s Day evokes a sense of nostalgia. For others, the holiday is all about hope and looking forward to the future. Everyone has a memory of the holiday as a kid or is looking to create new ones. Play off of the nostalgia by incorporating some fun. Treats for your guests to take with them can be a great touch, or even setting up a photo booth for couples can add an extra element of fun to the night. Consider creating a special playlist to serve as a backdrop to conversation or set up a complimentary chocolate tasting for guests. Valentine’s Day only comes around once a year, so it’s a great opportunity to add another level of creativity to your marketing strategy.

Valentine’s Day is quickly approaching, and with so much money being spent on the holiday every year, you want to make sure to maximize your potential to make a profit. Unique and creative ideas, special promotions, and the extra attention to detail can help you bring couples (and singles alike) to your location for an unforgettable night out. Hoping to get your business discovered online ahead of the holiday? Contact SinglePlatform to find out more about how we can help you stand out everywhere that matters.

2018 Top 5 Restaurant Industry Trends

It’s the first few days of a new year and many industry influencers have already made their predictions for restaurant trends in 2018. Multiple Restaurant Week events are taking off across the country this month, & we are interested in seeing what menu offerings will be available to diners everywhere. We’ve observed trend forecasts from a variety of sources to come up with our Top 5 Trend List of 2018.

See our picks below & weigh in on what you think will be the biggest hits this year.

1. Ethnic-inspired ingredients: With the rise of culinary intricacy and a passion for travel, palates are adapting to different flavors from around the world. Gone are the days of satisfaction from a plain hamburger with lettuce and tomato. Foodies are looking for a more exciting offering that use ingredients inspired by unique places across the globe. predicts that ethnic cuisine will be prominent in everything from kid’s menus to spices and condiments. We agree that diverse culture will have a large influence of what are on menus this year.

2. Good food that’s good for you: It’s no secret that Americans have been on a bit of a health kick in the past few years. We’ve seen a rise in veganism (with over 1.5 million Americans over the age of 17 identifying as vegan), ethical eating habits, and a focus on organic ingredients. This year, we believe we’ll see this trend go a step further with adding prebiotics and probiotics to food options and using food as medicine. Offering meals that taste great and are good for your gut is sure to attract health conscious diners everywhere.

3. Hyper-locally sourced foods: Consumers want the food that you’re serving them to come from your backyard—literally. Locally sourced ingredients can be a big hit for your restaurant’s approach in 2018 because they scream freshness and evoke a sense of trust (they’ll find peace in knowing exactly where their dinner is coming from). Have you considered the ingredients that you’re using and how you can potentially grow them yourself? Offering a menu of items sourced from your own garden may attract even more customers to your door. Olmsted of Brooklyn planted their own garden behind their dining facility in Prospect Heights, proving that NYC isn’t just a concrete jungle, but a fresh food sanctuary.

4. Waste not, want not: Sustainability is key in today’s eco-conscious society. Sadly, about 1/3 of all food intended for consumption ends up being wasted or lost. It’s predicted by Whole Foods that cooks everywhere will be cutting back on their food waste and instead recycling it for creative use. Utilizing every part of meat and vegetables will help to mitigate this issue in order to help save the environment and get the most out of ingredients. Some restaurants that are right in our neighborhood have even started utilizing this philosophy on their menus. Take Graffiti Earth, for example, a restaurant that practices sustainability by using the “ugly” fruits and vegetables and scraps. Some companies are even taking the concept of eliminating waste as an opportunity to give back to the community or repurpose food for other uses. With the environment in mind, we predict that we’ll see more restaurants becoming earth-conscious in the coming year.

5. Camaraderie from communal dining: “Table for two” may become an underused phrase in 2018. More and more restaurants are moving toward a communal style of dining, with long table layouts that foster mingling and interaction between patrons who may not have known each other when they walked in. This style can also maximize square footage in your restaurant and  the number of meals you can serve. We hope this open concept experience will nurture more conversation around the dining experience in a world where social media tends to become the default for human interaction.

The year is just beginning, which means there’s plenty of opportunity for the predicted industry trends to take off at full speed. Here at SinglePlatform, we’re interested to see how the year will unfold in the restaurant industry.

Do you agree with our Top 5 Trend predictions for 2018? Is your restaurant business prepared to take on a whole new year?  Learn more about how we can help your business Stand Out Everywhere That Matters.