Top Trends for Salons & Spas 2018

Salons and spas are sanctuaries for relaxation, pampering, and becoming a better version of oneself. Your facility is more than just a place to get a massage or try out a new hairstyle – it’s a place where people go to escape from the outside world and treat themselves to a luxury as an escape from their daily routine. Staying on top of trends in your industry is important in order to stay competitive and provide your clientele with the services they want. We highlight four trends that we think will be a major hit in 2018.

1.       Full body treatments

There has always been a focus on the face, with good reason. It’s important to keep pores clean and skin healthy when it comes to your most recognizable feature. But, this year we’ll see a shift in trend to focusing not only on the face, but the entire body. Exfoliation, anti-aging, and general routine care can extend to the rest of the body in order to make sure your largest organ is taken care of. Think things like exfoliating massages, anti-aging treatments, and full body SPF skincare. Educating your clients on the importance of full-body skincare allows you to maximize your profit potential by offering additional services.

2.      Gender neutral products

As a social concept of equality, we’ve come a long way in blurring the lines between genders. This notion has influenced many different realms of life and is beginning to become prominent in the beauty world. Brands recognize that there doesn’t always need to be a differentiator between male and female products, with traditional marketing of these items being centered on whether men or women should use it. Gender neutral brands are emerging and providing skincare, haircare, and other general hygiene products for use by all. Take Panacea for example, a brand new gender neutral company that provides skincare solutions for both men and women. Consider using some of these emerging products in your salon or spa.

3.      Online and mobile capabilities

In today’s world, individuals rarely make phone calls to book appointments. Technology influences every industry, and salons and spas are no exception. People are searching online to find local hair salons, massage parlors, and nail salons. They’re reading customer reviews, looking at pictures of your location and your clientele, and hoping to find pricing before they book appointments. It’s never been more important to have your business’ information and offerings accurately online. Competition is out there and you don’t want to lose new or returning clients to another spa down the street. You also want to be completely transparent about what services you offer before appointments are booked. Do you offer online booking capabilities? Do you monitor your online reviews? Do you have a social presence? As a business owner, these are all things you should be thinking about as you enter a new year.

4.     Stylists on social media

Gone are the days where people discover the new hairstyle they want by flipping through a magazine on your salon’s coffee table. Customers are looking at your Instagram and Facebook pages before they even step in your door. People have the tools they need to be more informed than ever before, and they’re not afraid to use them. I recently moved to Brooklyn and needed to find a new hair stylist. I was in desperate need of a haircut, but didn’t know where to go. I have curly hair, so I wanted someone who specialized in that. I also wanted a salon within walking distance from my apartment. Once I had a few options narrowed down (from searching online, of course) I checked out the social media pages of all the potential salons. The one that stood out to me had tons of posts of curly hair before and after. Each photo was labeled with each stylist’s name, so I was able to easily identify who specialized in curly hair for women. In a matter of minutes, I was able to go online, see all offered services on their website, and book an appointment with the stylist of my choice. This is the kind of seamless experience people are looking for, and if you don’t offer it, they may just end up booking an appointment with the salon next door. Having a strong social media presence that highlights your staff’s talent is crucial for your business and rather easy to achieve.

Being a salon or spa owner is a unique opportunity to give your client’s a memorable and positive experience. As a business owner, it is essential to keep on top of industry trends in order to be a cut above the competition. From products to technology, we hope these four trend tips will help you be successful in the upcoming year. To learn more about how we can help you get your business information and services online, speak with our team at SinglePlatform.

Calories Count: What to Know About New FDA Regulations

Health and nutrition are increasingly important to today’s population. Americans are busy and on the go, which means they’re dining out often. Because of this, the FDA has created new regulations requiring calorie information on chain restaurant menus with 20+ locations.

Chain restaurants with 20 or more locations will be required to provide this calorie information to customers by May 7, 2018.

Is this you? Don’t worry, SinglePlatform is here to help! We can get your calories onto your menu to ensure your restaurant is abiding by government regulations online as well. Just provide the calorie information to us to get started!

FYI: At your physical locations, calories are required to be listed prominently on menus and menu boards, either next to the name or or price of the food/drink. Items on buffets and salad bars will have signs with calories near the food. *Calories are not required to be listed for condiments, daily specials, custom orders, or temporary/seasonal menu items.

In addition to calorie information, restaurants are also required to provide written nutrition information on their menu items, including total fat, calories from fat, saturated fat, trans fat, cholesterol, sodium, total carbohydrates, dietary fiber, sugars, and protein. This information can be displayed on posters, tray liners, signs, counter cards, handouts, booklets, computers, or kiosks.

From the FDA:

To help consumers better understand the new calorie listings in the context of a total daily diet, FDA is also requiring restaurants to include a statement on menus and menu boards reminding consumers that “2,000 calories a day is used for general nutrition advice, but calorie needs vary.”

For menus and menu boards targeted to children, FDA is also permitting the statement “1,200 to 1,400 calories a day is used for general nutrition advice for children ages 4 to 8 years and 1,400 to 2,000 calories a day for children ages 9 to 13 years, but calorie needs vary.”

If you have any questions, don’t hesitate to reach out to the Enterprise Team at enterprise@singleplatform.com.

For additional official FDA information, head to https://www.fda.gov/Food/LabelingNutrition/ucm436722.htm

Winning the Restaurant Game this Super Bowl Sunday

Super Bowl Sunday is an unofficial but extremely popular American holiday. Aside from the football game itself, and the commercials of course, food and drinks are big players for game day. More than 110 million Americans will be watching the game on television, either at home or at an establishment that’s showing the event. As a restaurant owner, you should be prepared to satisfy hungry fans, because while only 15 million people in the USA watch the game at a bar or restaurant, all 110 million will be hungry! What is your strategy for feeding them?!

Here are three ways you can impress Super Bowl viewers no matter which team they’re rooting for.

1. A Specialized Super Bowl Menu

Did You Know…

After Thanksgiving, Super Bowl Sunday is the second biggest day for food consumption ALL YEAR LONG! This is an automatic touchdown for your restaurant.

Over 1 billion wings will be eaten, 8 million pounds of guacamole will be consumed, and over 50 million cases of beer will be drank.

If you have an appetizing Super Bowl themed menu and great deals, then you’re sure to attract customers. What’s at the top of the popularity list? According to the Chicago Tribune, chicken wings, buffalo chicken dip, chips and dip, and pizza take the top spots. Football fanatics want easy-to-eat, filling foods that invoke a sense of fun. Are you creating a special Super Bowl Sunday menu for the occasion? Consider adding these items to the list. You can even add your own personal twist to the menu in order to stand out from the crowd. If you’re in Philadelphia, a cheese steak inspired pizza may be a top hit. For New England fans, incorporating lobster into your mac & cheese or offering a fresh crab dip could be a catch. Make sure your special menu can be discovered online by super fans everywhere.

junk-food.png

 

2. Can’t-Resist Promotions

It’s no secret that people love a good deal & Super Bowl Sunday is no exception! Are you running a promotion? Consider specially priced beer pitchers, two for one deals, and discounts on bulk finger foods like wings and mozzarella sticks. People tend to watch the game in groups, so be sure to offer deals that will be kind to everyone’s pockets. You can even make things interesting and offer a different special for every quarter. In the first quarter you can promote half priced wings, while the final stretch can be all about discounted domestic beers hailing from the competing teams’ geographic area. Another fun way to deliver a deal is a beat the clock strategy, where pricing on food increases with every quarter or half. Allowing your guests to play along can make the experience more exciting and interesting.

 

3. Devotion to Delivery

pizza-delivery.png

Although you want to attract people to your bar or restaurant location for the game, you should also consider the revenue you can generate by offering delivery. Some people prefer to watch the game from the comfort of their own homes, whether they’re enjoying it with family or hosting a party. Still, there’s sure to be food involved! During the Super Bowl people are looking for easy solutions to feeding a household of hungry sports lovers.  Offering special serving size options for delivery to feed large groups is a sure way to increase your average purchase price!  Delivery is a method made easy today with online ordering apps like ChowNow and GrubHub available with a few clicks on a keyboard. Do you have a strategy in place to provide reliable delivery to customers who want to stay home but enjoy your food, too? Delivery is a great way to maximize your business potential on game day, just be sure you have the capacity to handle the additional orders.

Super Bowl Sunday is right around the corner, and as the second most popular day for food consumption in America, your restaurant should be prepared to delight dozens of famished fans. Utilize these tips to win your customers over and have a successful Sunday. For help with getting your game day menu everywhere that matters online, contact SinglePlatform today.

Top Trends for Salons & Spas 2018

Salons and spas are sanctuaries for relaxation, pampering, and becoming a better version of oneself. Your facility is more than just a place to get a massage or try out a new hairstyle – it’s a place where people go to escape from the outside world and treat themselves to a luxury as an escape from their daily routine. Staying on top of trends in your industry is important in order to stay competitive and provide your clientele with the services they want. We highlight four trends that we think will be a major hit in 2018.

1.       Full body treatments

There has always been a focus on the face, with good reason. It’s important to keep pores clean and skin healthy when it comes to your most recognizable feature. But, this year we’ll see a shift in trend to focusing not only on the face, but the entire body. Exfoliation, anti-aging, and general routine care can extend to the rest of the body in order to make sure your largest organ is taken care of. Think things like exfoliating massages, anti-aging treatments, and full body SPF skincare. Educating your clients on the importance of full-body skincare allows you to maximize your profit potential by offering additional services.

2.      Gender neutral products

As a social concept of equality, we’ve come a long way in blurring the lines between genders. This notion has influenced many different realms of life and is beginning to become prominent in the beauty world. Brands recognize that there doesn’t always need to be a differentiator between male and female products, with traditional marketing of these items being centered on whether men or women should use it. Gender neutral brands are emerging and providing skincare, haircare, and other general hygiene products for use by all. Take Panacea for example, a brand new gender neutral company that provides skincare solutions for both men and women. Consider using some of these emerging products in your salon or spa.

3.      Online and mobile capabilities

In today’s world, individuals rarely make phone calls to book appointments. Technology influences every industry, and salons and spas are no exception. People are searching online to find local hair salons, massage parlors, and nail salons. They’re reading customer reviews, looking at pictures of your location and your clientele, and hoping to find pricing before they book appointments. It’s never been more important to have your business’ information and offerings accurately online. Competition is out there and you don’t want to lose new or returning clients to another spa down the street. You also want to be completely transparent about what services you offer before appointments are booked. Do you offer online booking capabilities? Do you monitor your online reviews? Do you have a social presence? As a business owner, these are all things you should be thinking about as you enter a new year.

4.     Stylists on social media

Gone are the days where people discover the new hairstyle they want by flipping through a magazine on your salon’s coffee table. Customers are looking at your Instagram and Facebook pages before they even step in your door. People have the tools they need to be more informed than ever before, and they’re not afraid to use them. I recently moved to Brooklyn and needed to find a new hair stylist. I was in desperate need of a haircut, but didn’t know where to go. I have curly hair, so I wanted someone who specialized in that. I also wanted a salon within walking distance from my apartment. Once I had a few options narrowed down (from searching online, of course) I checked out the social media pages of all the potential salons. The one that stood out to me had tons of posts of curly hair before and after. Each photo was labeled with each stylist’s name, so I was able to easily identify who specialized in curly hair for women. In a matter of minutes, I was able to go online, see all offered services on their website, and book an appointment with the stylist of my choice. This is the kind of seamless experience people are looking for, and if you don’t offer it, they may just end up booking an appointment with the salon next door. Having a strong social media presence that highlights your staff’s talent is crucial for your business and rather easy to achieve.

Being a salon or spa owner is a unique opportunity to give your client’s a memorable and positive experience. As a business owner, it is essential to keep on top of industry trends in order to be a cut above the competition. From products to technology, we hope these four trend tips will help you be successful in the upcoming year. To learn more about how we can help you get your business information and services online, speak with our team at SinglePlatform.

Winning the Restaurant Game this Super Bowl Sunday

Super Bowl Sunday is an unofficial but extremely popular American holiday. Aside from the football game itself, and the commercials of course, food and drinks are big players for game day. More than 110 million Americans will be watching the game on television, either at home or at an establishment that’s showing the event. As a restaurant owner, you should be prepared to satisfy hungry fans, because while only 15 million people in the USA watch the game at a bar or restaurant, all 110 million will be hungry! What is your strategy for feeding them?!

Here are three ways you can impress Super Bowl viewers no matter which team they’re rooting for.

1. A Specialized Super Bowl Menu

Did You Know…

After Thanksgiving, Super Bowl Sunday is the second biggest day for food consumption ALL YEAR LONG! This is an automatic touchdown for your restaurant.

Over 1 billion wings will be eaten, 8 million pounds of guacamole will be consumed, and over 50 million cases of beer will be drank.

If you have an appetizing Super Bowl themed menu and great deals, then you’re sure to attract customers. What’s at the top of the popularity list? According to the Chicago Tribune, chicken wings, buffalo chicken dip, chips and dip, and pizza take the top spots. Football fanatics want easy-to-eat, filling foods that invoke a sense of fun. Are you creating a special Super Bowl Sunday menu for the occasion? Consider adding these items to the list. You can even add your own personal twist to the menu in order to stand out from the crowd. If you’re in Philadelphia, a cheese steak inspired pizza may be a top hit. For New England fans, incorporating lobster into your mac & cheese or offering a fresh crab dip could be a catch. Make sure your special menu can be discovered online by super fans everywhere.

junk-food.png

 

2. Can’t-Resist Promotions

It’s no secret that people love a good deal & Super Bowl Sunday is no exception! Are you running a promotion? Consider specially priced beer pitchers, two for one deals, and discounts on bulk finger foods like wings and mozzarella sticks. People tend to watch the game in groups, so be sure to offer deals that will be kind to everyone’s pockets. You can even make things interesting and offer a different special for every quarter. In the first quarter you can promote half priced wings, while the final stretch can be all about discounted domestic beers hailing from the competing teams’ geographic area. Another fun way to deliver a deal is a beat the clock strategy, where pricing on food increases with every quarter or half. Allowing your guests to play along can make the experience more exciting and interesting.

 

3. Devotion to Delivery

pizza-delivery.png

Although you want to attract people to your bar or restaurant location for the game, you should also consider the revenue you can generate by offering delivery. Some people prefer to watch the game from the comfort of their own homes, whether they’re enjoying it with family or hosting a party. Still, there’s sure to be food involved! During the Super Bowl people are looking for easy solutions to feeding a household of hungry sports lovers.  Offering special serving size options for delivery to feed large groups is a sure way to increase your average purchase price!  Delivery is a method made easy today with online ordering apps like ChowNow and GrubHub available with a few clicks on a keyboard. Do you have a strategy in place to provide reliable delivery to customers who want to stay home but enjoy your food, too? Delivery is a great way to maximize your business potential on game day, just be sure you have the capacity to handle the additional orders.

Super Bowl Sunday is right around the corner, and as the second most popular day for food consumption in America, your restaurant should be prepared to delight dozens of famished fans. Utilize these tips to win your customers over and have a successful Sunday. For help with getting your game day menu everywhere that matters online, contact SinglePlatform today.

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Salons and spas are sanctuaries for relaxation, pampering, and becoming a better version of oneself. Your facility is more than just a place to get a massage or try out a new hairstyle – it’s a place where people go to escape from the outside world and treat themselves to a luxury as an escape from their daily routine. Staying on top of trends in your industry is important in order to stay competitive and provide your clientele with the services they want. We highlight four trends that we think will be a major hit in 2018.

1.       Full body treatments

There has always been a focus on the face, with good reason. It’s important to keep pores clean and skin healthy when it comes to your most recognizable feature. But, this year we’ll see a shift in trend to focusing not only on the face, but the entire body. Exfoliation, anti-aging, and general routine care can extend to the rest of the body in order to make sure your largest organ is taken care of. Think things like exfoliating massages, anti-aging treatments, and full body SPF skincare. Educating your clients on the importance of full-body skincare allows you to maximize your profit potential by offering additional services.

2.      Gender neutral products

As a social concept of equality, we’ve come a long way in blurring the lines between genders. This notion has influenced many different realms of life and is beginning to become prominent in the beauty world. Brands recognize that there doesn’t always need to be a differentiator between male and female products, with traditional marketing of these items being centered on whether men or women should use it. Gender neutral brands are emerging and providing skincare, haircare, and other general hygiene products for use by all. Take Panacea for example, a brand new gender neutral company that provides skincare solutions for both men and women. Consider using some of these emerging products in your salon or spa.

3.      Online and mobile capabilities

In today’s world, individuals rarely make phone calls to book appointments. Technology influences every industry, and salons and spas are no exception. People are searching online to find local hair salons, massage parlors, and nail salons. They’re reading customer reviews, looking at pictures of your location and your clientele, and hoping to find pricing before they book appointments. It’s never been more important to have your business’ information and offerings accurately online. Competition is out there and you don’t want to lose new or returning clients to another spa down the street. You also want to be completely transparent about what services you offer before appointments are booked. Do you offer online booking capabilities? Do you monitor your online reviews? Do you have a social presence? As a business owner, these are all things you should be thinking about as you enter a new year.

4.     Stylists on social media

Gone are the days where people discover the new hairstyle they want by flipping through a magazine on your salon’s coffee table. Customers are looking at your Instagram and Facebook pages before they even step in your door. People have the tools they need to be more informed than ever before, and they’re not afraid to use them. I recently moved to Brooklyn and needed to find a new hair stylist. I was in desperate need of a haircut, but didn’t know where to go. I have curly hair, so I wanted someone who specialized in that. I also wanted a salon within walking distance from my apartment. Once I had a few options narrowed down (from searching online, of course) I checked out the social media pages of all the potential salons. The one that stood out to me had tons of posts of curly hair before and after. Each photo was labeled with each stylist’s name, so I was able to easily identify who specialized in curly hair for women. In a matter of minutes, I was able to go online, see all offered services on their website, and book an appointment with the stylist of my choice. This is the kind of seamless experience people are looking for, and if you don’t offer it, they may just end up booking an appointment with the salon next door. Having a strong social media presence that highlights your staff’s talent is crucial for your business and rather easy to achieve.

Being a salon or spa owner is a unique opportunity to give your client’s a memorable and positive experience. As a business owner, it is essential to keep on top of industry trends in order to be a cut above the competition. From products to technology, we hope these four trend tips will help you be successful in the upcoming year. To learn more about how we can help you get your business information and services online, speak with our team at SinglePlatform.

Calories Count: What to Know About New FDA Regulations

Health and nutrition are increasingly important to today’s population. Americans are busy and on the go, which means they’re dining out often. Because of this, the FDA has created new regulations requiring calorie information on chain restaurant menus with 20+ locations.

Chain restaurants with 20 or more locations will be required to provide this calorie information to customers by May 7, 2018.

Is this you? Don’t worry, SinglePlatform is here to help! We can get your calories onto your menu to ensure your restaurant is abiding by government regulations online as well. Just provide the calorie information to us to get started!

FYI: At your physical locations, calories are required to be listed prominently on menus and menu boards, either next to the name or or price of the food/drink. Items on buffets and salad bars will have signs with calories near the food. *Calories are not required to be listed for condiments, daily specials, custom orders, or temporary/seasonal menu items.

In addition to calorie information, restaurants are also required to provide written nutrition information on their menu items, including total fat, calories from fat, saturated fat, trans fat, cholesterol, sodium, total carbohydrates, dietary fiber, sugars, and protein. This information can be displayed on posters, tray liners, signs, counter cards, handouts, booklets, computers, or kiosks.

From the FDA:

To help consumers better understand the new calorie listings in the context of a total daily diet, FDA is also requiring restaurants to include a statement on menus and menu boards reminding consumers that “2,000 calories a day is used for general nutrition advice, but calorie needs vary.”

For menus and menu boards targeted to children, FDA is also permitting the statement “1,200 to 1,400 calories a day is used for general nutrition advice for children ages 4 to 8 years and 1,400 to 2,000 calories a day for children ages 9 to 13 years, but calorie needs vary.”

If you have any questions, don’t hesitate to reach out to the Enterprise Team at enterprise@singleplatform.com.

For additional official FDA information, head to https://www.fda.gov/Food/LabelingNutrition/ucm436722.htm

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