How to Boost Incredible Restaurant Revenue with Catering Menus

While restaurant industry growth creeps along year after year, a new study shows that the catering business is booming.

According to Restaurant Dive, catering grew 50% faster than overall restaurant sales in 2018. Catering allows you to reach a new audience of businesses and party planners with the same menu items, kitchen, and staff you already have — and best of all, you know the exact costs and profit margin of catering orders!

Don’t let this explosive opportunity pass by.

Create a special catering menu to reach customers who are looking to make large repeat orders. Customers can fall in love with party platters of your deli sandwiches, hot pasta dishes or passed hors d’oeuvres while you could add up to 18% of your total sales. Not to mention, if they love it they can come back to your restaurant even after the event is over.

If you already have a catering menu, make sure it’s complete and up to date online.

Restaurant Dive’s survey found that 61% of restaurants said their catering orders came primarily business-to-business (B2B). When customers plan an office event or party, their first step is to look for catering options on search sites like Google, Yelp or Bing. In the midst of their busy work day, B2B customers need to be able to find the information they need, when they need it, or they’ll choose a more convenient catering option.

An accurate online menu allows potential customers to discover your restaurant and explore your options before they decide to order.

Only 20% of online searchers look for a restaurant by name: instead, customers are looking for the options they need, like “catering near me” or “party catering with delivery.” Without an online menu, you lose opportunities to be discovered by customers.

Unfortunately, creating and posting your menu to your website isn’t a one-time effort. Your online menu also lives on other third-party sites like TripAdvisor, YP and Foursquare who pull your information and post it on their websites, which can spread old information about discontinued menu items and pricing.

Customers will get frustrated if they find an out-of-date menu on sites like Google, and call to order without knowing your prices have gone up. To make your restaurant easier to find online, you need to update your catering menu everywhere, every time you tweak a price or add a new dish.

SinglePlatform can help you get your catering menu and all your menus online in all of these places in only a couple of minutes.

With one convenient platform, you can quickly log in and make a change to update all over the web, or just send us the updates and we’ll do the work for you. Your catering menu is a powerful tool to attract new customers — make it easy for event planners to choose you.

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Dad’s Want to Eat Out on Father’s Day: Update Your Menu

The stakes are high for restaurants hoping to do big business on Father’s Day.

When it comes to dining out, Father’s Day is in the top 3 (along with Valentine’s Day and Mother’s Day) holidays for popularity. Dad’s like to eat out with their family. In 2018, 77% of Americans showed their love for Dad by spending an average of $133 per person totally up to more than $15 billion.

If your restaurant is planning a special menu or limited time menu items to help bring in more business on Father’s day, planning starts right now. Consumers look at menus online before choosing where to eat on Father’s Day. It’s imperative to update your menus online before they start planning and searching for a restaurant to take Dad.

With 50 million people in America plan to eat out for Father’s Day and 10 percent of those plan to eat in more than one restaurant! In fact 25% of Dad’s think going out to dinner is the perfect gift!

93% of people want to see a menu online before dining out. That means if your Father’s Day specials are not available or outdated, customer’s could be choosing to dine with your competitors instead.

Here is more info on Father’s Day trends that can help you plan a successful Father’s Day promotion for your restaurant.

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Want to get your Father’s Day menu on sites like Google, OpenTable, Yelp, TripAdvisor and More?

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