The Overwhelming Number of Places Where People Can Find Your Menu

Google, Bing, Yahoo!, Facebook, Yelp, Foursquare, OpenTable, YP, TripAdvisor… Hungry consumers are searching these websites for where to eat their next meal.

Is your restaurant’s menu there, along with all the dishes you offer, photos, prices and catering options?

People use those apps, review sites, and search engines to look for where to get their next meal (“best grilled cheese near me”), where to meet friends after work (“happy hour specials”), and catering options for office and holiday parties. When a customer is deciding where to dine, your menu is the most important information they need.

To help your business show up on top of menu and food searches online, you need to give consumers the information they’re looking for in the moment that matters: when they’re making a decision about where to eat next. That means having up-to-date menus on ALL the sites that people use to choose where to dine.

If you want to attract new customers and ensure they find the information they need, the first step is to get control of your menu on all of the sites listed above, known as “publishers.”

The problem is that these “publishers” are just the top of the pile. To verify business information, popular sites like Google also check other discovery websites, review sites and networks to see if their information matches all the information available about your business.

Because most business owners aren’t like you, trying to get control of their menu online, sites like Google have to pull information from other places, like review sites, outdated information from aggregators, and even customer suggestions.

There are hundreds of sites, apps, maps and networks online that host information about your business. It would take a Herculean effort and hundreds and hundreds of hours each year to claim and update every single one of them. That’s time that you could better use to actually run your business, organize payroll, manage employees, source better pricing from your vendors, or fix the sink that just started leaking…

The right software can help you get control of your menu online and publish it all over the internet. The right software makes it easy to update your information everywhere, whether you need to run a special holiday promotion, promote a new menu item, or change your entire menu.

SinglePlatform has a network of more than 100 publishers to whom we can send your updated, accurate menu every time you make a change. We’ll even do the work for you. All you have to do is send us a quick email with the changes and our customer service team will update all of your online menus, everywhere they live online.

Do you want to ensure customers get the information they need about your menu when they are searching for a restaurant online?

Do you want to save hundreds of hours and focus on running your business?

Do you want more hungry consumers to find your restaurant today?

Get Started Today

Update Your Summer Menu Online Before You Miss Out on More Business

Americans blow more money dining out in the summertime than the rest of the year, a new survey from MarketWatch finds.

87% of Americans spend more money on dining out in the summertime than any other time of the year. This includes both local dining and eating out while traveling on seasonal vacations.

According to statistics released by Capital One, dining at a restaurant is a top priority for spending in the US. In fact, 65% of people’s budget, up to 77% for millennials, is going towards dining experiences.

Consumers look at menus online before choosing a restaurant.

Knowing the importance of menu information to your customer’s journey, we examined 1.2 million menu views from more than 950,000 unique locations across all of 2017 and 2018. From that study, we discovered that June into July represents the last increase in menu views until October.

People are dining out in the summer and they are looking at menus on sites like Google, Yelp and Facebook before they ever even get to your website. If you are not in control of and updating your online menus in all the places people are searching for where to eat in the summer, you are losing customers to your competition.

Update your restaurant’s menu online now, before the summer begins and every time you add or subtract an item on it ensures that customers will be able to find your restaurant when they are making plans to spend money at restaurants over the summer.

 

Here is more info on U.S. Summer dining trends that can help you plan to attract more customers into your restaurant during the warmest months of the year.

 

Need to up update your Summer menu on sites like Google, Facebook, Yelp, TripAdvisor and more?

Get Started Today
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