RESTAURANT INDUSTRY INSIGHTS

Tips, trends, and marketing advice to help you grow your business.

The holidays will be here before we know it, making it the perfect time for restaurants to start preparing for the holiday season rush. Here are some quick tips to keep your sales up during this holiday season!

Boost Gift Card Sales to Inspire the Gift of Giving

Promoting gift cards is a great way to extend holiday sales into the new year. Did you know that 93% of US consumers buy or receive a gift card every year? They are popular because they’re easy gifts to give just about anyone and provide value to the receiver - it’s a win win! Plus, it’s a win for your business because it’s guaranteed revenue for you. So, it’s a win-win-win! Offering a gift card option, especially around the holidays, is a no-brainer for restaurants.

Not to mention, during the holiday season, restaurant gift cards are the #1 selling type of gift card. Think about it- everyone needs food! And who wouldn’t like to receive a free meal at a restaurant? It’s the type of gift that keeps on giving and never goes out of style.

On average, 72% of customers spend more than the value on the gift card. This means even more money for you! If you create an impressive ambiance and have stellar service, guests will be more inclined to stay at your restaurant longer, thus increasing the amount of items they order.

If you’re feeling extra cheerful, you can even throw in an extra $5 or $10-off coupon with every gift card purchase. This shows the buyer that you’re going the extra mile to delight your guests.

Restaurants can promote gift cards by keeping them on the hostess stand or on counters, marketing them through social media, and sending out a reminder of their availability in email newsletters. Getting the word out about holiday gift cards early in the season will help to win more sales.

Introduce a Seasonal Menu to Impress Your Guests

The holidays are a time of merriment and indulgence, and a common way to get in the spirit is with food and drinks (that’s why sugar cookies and hot chocolate are so popular this time of year).

Consumers have different eating and spending habits during the holidays that restaurants can capitalize on during November and December (before those January resolutions set in).

According to US Foods, at least one third of diners say they seek out seasonal menus during the winter holidays.

Adding warm stews or fall spices is an easy way to make your menu a little more festive. Consumers are also more likely to treat themselves during the holiday months so don’t be afraid to add some delicious desserts and holiday--themed drinks!

Promote Holiday Catering Orders to Spread Cheer

Whether it’s a work event or family get-together, consumers are planning parties in advance and it is vital for customers to be aware of your catering menu. The customers could be interested in purchasing a few menu items to compliment a home-cooked meal to a full service-catering package for an upcoming event. Whatever the case may be, posting your catering menu on all the top social media sites, as well as your own website, will help advertise the catering menu this upcoming season.

Bonus Tip: Plan Ahead

Remember, these upcoming months may be the busiest time of the year and we want to make sure your customers have the best experience possible. Be sure to plan according with the appropriate number of staff and preparing high-quality food. In order to keep people coming back, make sure they leave happy customers! SinglePlatform makes menu updates and social promotion easy for the holidays.

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