Blogs can be a powerful marketing tool for a restaurant. We talk about them in our Content Marketing 101 blog as well. When people are looking for a new restaurant to try out, they turn to the internet. Blogs are great for showing off what your restaurant does best, whether that is featuring fun events, new items, great photos of your food, or stories from staff and customers.
Here are nine tips to write engaging restaurant blog posts that increase sales.
Plan It Out and Post Consistently
“You should have a plan before you begin posting. Don’t just write about what you feel like, do some research and see what keywords and phrases your customers are using online. Once you’ve got some ideas and are ready to begin posting, be sure to post at a pace you can maintain consistently,” recommends David Behling, food blogger at EliteAssignmentHelp.
Once a week is a sensible starting place for a restaurant blog. Don’t worry if you feel like you have more things to say, you can always write posts and then have them set live later on your schedule.
Talk About Recipes
People are always searching online for new recipes and having yours available can be a great way to get some buzz and some new patrons. Not only does this give you a chance to brag about your amazing cuisine, you’ll also get to help out a potential customer. Give them a taste of what you’ve got to offer and then just wait for them to come in and try out the real deal.
Consider Local Interests
“Blogging about local-specific interests can be a great way to make your restaurant stand out. Think about some local foods and traditions and integrate them into your menu,” writes Jane Smith, content marketer at BigAssignments. People love an establishment that takes pride in its community, and they also love unique takes on local niche foods.
Write About Special Events You’re Opening
People are always looking for a fun new event to attend, and it’s not always easy to find one. Plan out some fun events at your restaurant and then write about them in your blog. Not only will your regulars love it, but you’ll get some new fans once the event is over. One good way to approach this is to write a blog post with the top five things to do in your town, and then have your event as one of those ideas.
Feature Your Employees
It never hurts to ask your employees for ideas on what to blog about. Spend a few minutes picking their brain and you’ll probably get some new ideas and perspectives. If they’re open to it, ask them what they like best about the restaurant or even just what they like to do for fun. Most important of all, ask them what their favourite dish you offer is. Your customers will love getting to know the people that make and serve them their food, and your employees should have fun too.
Answer Common Customer Questions
Keep track of the most common questions you receive from customers, or better yet, ask for some feedback on your social media. Make a post or two in which you answer these questions. Ask your staff for their input as well, they are the ones who interact with your customers and have their finger on the pulse. For every person who asks a question in person, there are many who are wondering about it, or asking online, so these kinds of posts can be very helpful.
Feature New Menu Items
People get excited whenever there is something new, especially when one of their favorite restaurants has something new on the menu. If you have a new menu item, be sure to share it on your blog and create some buzz.
Write about the process and inspiration that went into creating the new dish. A blog about a new item is also a great way to remind old customers why they loved your restaurant in the first place and will inspire them to pay an overdue visit.
Make Your Blog Visually Appealing
The way your blog looks matters. It’s best to go with a clean, simple design that doesn’t distract from your writing. If you have an established look then try and keep your blog consistent with that.
One of the most important aspects of a restaurant blog is having quality visuals. Don’t just describe your food, post appealing photographs of the dishes you’re talking about. Did you just host a really fun event? Put up some photos and prove it. Don’t forget to include photos of your restaurant full of people enjoying themselves.
Use Some Online Resources to Help Write Your Blog
Before you get cracking on those restaurant blog posts, you need to make sure your writing is as good as it can be. These online writing tools can help you improve the quality of your writing:
ViaWriting, WritingPopulist, and Grammarly – If you find grammar a difficult thing to grasp, you’re not alone. These grammar resources can help make sure you’re not leaving any grammatical mistakes in your posts.
Blogs are an amazing way for restaurants to inform people about what they have to offer, as well as build buzz and excitement. They provide a great platform to do things such as answer FAQs, announce new menu items and events, share recipes, and post photos of your venue and dishes. Follow these nine tips to write engaging restaurant blog posts that increase sales.