November Restaurant Marketing Ideas

The months are flying by and we’re entering the second to last one of the year. You’re probably busy with menu changes, events, and just the typical hustle and bustle of a crowded dining room. We want to make your life as a restaurant owner easier by providing you with marketing ideas to use in November. Read on for November marketing ideas to fill seats in your restaurant.

World Vegan Day

The Vegan Society was established in 1994 and has been celebrating World Vegan Day on November 1st ever since. The entire month is celebrated by the society as a way to commemorate how the vegan movement has progressed.

If you’re a vegan restaurant, this is the perfect opportunity to celebrate! Run promotions, offer prizes, and introduce a limited-time menu for the day (or the entire month). If you’re not a vegan restaurant, you might still consider celebrating the holiday by offering discounts on your vegan menu items or offering an entirely vegan menu for the day.

Get creative and educate your guests on The Vegan Society and World Vegan Day. There is a lot of history and news associated with veganism. This is a great way to spark a conversation about the impact the movement has had.

You can incorporate social media efforts as well. Ask guests about their experience with veganism, what made them go vegan, or what some of their favorite vegan meals are. You can post customer highlights on your social media pages throughout the month and tag all relevant trending hashtags for more exposure.

World Sandwich Day

Just two days later, on November 3rd, is World Sandwich Day. Whether it’s a PB&J, a Philly Cheesesteak, or an Italian submarine, sandwich lovers rejoice!

If you serve up sandwiches, offer a buy-one-get-one deal on select, or even all, sandwiches on your menu. Create combos to sweeten the deal, offering a side of chips and a drink for a low price.

Make the celebration fun by creating a “World Sandwich Day” exclusive sandwich. Give the guests who order the item a discount card or code to be used for next time. This inspires repeat business through incentive.

You should start advertising for this holiday soon to create buzz and excitement. Send out a fun email blast letting customers know you’ll be celebrating on November 3rd. Spread the word on social media and post an announcement on your SinglePage menu.

If you’ve found success with direct mail, send out coupon cards to redeem in-store on November 3rd only. Testing out different marketing strategies can help bring in more business.

Remember, our new Holiday Calendar keeps you informed of all upcoming holidays relevant to your restaurant. Learn more about it here.

Fall Festival or Holiday Bash

If you didn’t ring in fall in September or October, it’s not too late! Host a fall festival or usher in the holiday season with a holiday bash. Offer guests complimentary cider and sweets, provide entertainment, and throw in a few contests or giveaways.

Plan this event at a time that’s typically slow for your business to get the most out of the gathering. Get people excited about upcoming holiday celebrations, surprise them with a seasonal menu, and give them a reason to leave the couch during hibernation season.


Arguably the most celebrated and most filling holiday of the month, Thanksgiving is taking place on November 22nd this year. Although many people cook their turkey and stuffing at home, some have made a tradition of dining out for the holiday.

In fact, the NRA found that in 2017, 1 out of 10 adults (9%) were planning to go to a restaurant for Thanksgiving.

If you’re open to serving guests on Thanksgiving, make sure they’re aware of it. If they haven’t already, people will soon be making reservations for the feast. There are limited dining options with some restaurants choosing to close for the day, so inform guests of your availability. Make sure your hours of operation are correct online so people can plan accordingly.

You’ll most likely serve a pre-fixe menu with all of the traditional fixings. Determine pricing for the event and advertise it by posting a Thanksgiving-specific menu online. People will want to weigh their options before making a reservation, so give them all the information they’re looking for. Need help? SinglePlatform can get your holiday menu and business information online ahead of Thanksgiving (contact us!)

Are there any other elements that help you stand out as the place to be on Thanksgiving? Maybe you’re streaming the Macy’s Day Parade or the sought-after football games. People are looking to celebrate by continuing the traditions they’ve had for years. Let them know about the entertainment you’ll be offering. Social media, your website, and emails are all great ways to keep guests informed.

Small Business Saturday

Riding on the coattails of Thanksgiving is Small Business Saturday on November 24th. Black Friday kicks off the holiday shopping season as a whole, but Small Business Saturday is a way to inspire communities to support their local businesses. It is supported and marketed by American Express; they even provide free marketing materials that you can use.

Small Business Saturday has seen success in recent years. According to American Express:

[In 2017, an estimated 108 million consumers reported shopping or dining at local independently-owned businesses on Small Business Saturday — generating roughly $12 billion in reported spend.]

Although you’re not a retail business, you can still participate. If you want to get involved by providing specials to people looking for a break from their shopping journey, go for it. Coffee, snack, and lunch specials can go a long way when serving hungry shoppers.

Do you offer holiday gift baskets, gift cards, or other items around this time of year? Promote the sale ahead of Saturday. You can even put up a sidewalk sign letting passersby know that you may just have the perfect gift.

Participating in Small Business Saturday is a great way to interact with your community and attract more business. In fact, according to Business Wire, 90% of consumers have noted that Small Business Saturday has had a positive impact on their community. Kick off the holiday season by getting involved this November.

In Closing

The calendar keeps turning and November is just days away. Plan your marketing strategies for the month now to get a head start on attracting customers to dine with you. There are plenty of holidays to recognize and events to host in order to make the most out of the month. Use these restaurant marketing ideas for November to inspire new business.

Interested in other generic restaurant marketing ideas? Check out our 9 Simple Restaurant Marketing Ideas blog.

Restaurant Catering for Events: How to Price Them Right

The typical dinner rush is most likely your bread and butter. But, if you have the space and the resources, offering catering for events can be a lucrative addition to your restaurant business. Especially with the holiday season upon us, it’s a great opportunity to increase activity.

According to, the global contract catering market is expected to grow at a compound annual growth rate (CAGR) of 4% from 2016-2021.

Hosting a one-time event is very different than a busy night for dinner on your restaurant floor. It requires a different type of planning and coordination, as well as a unique pricing model, and a set menu.

On a typical day-today basis, you probably serve lunch and dinner a la carte and determine that pricing accordingly per dish. But, usually events have a set, customized menu featuring specific items the customer chooses from a longer list. So, how do you go about establishing prices for your event menu? Find out below.

Learn how to strategically price menus for your restaurant’s catering events so you can enjoy a profit and make your customers happy.

Pricing it Right: Determining the Cost of a Catered Event

In order to keep margins at a reasonable level so you can enjoy a healthy profit, you need to determine a menu pricing strategy.

Food Cost Percentage

A good place to start is by calculating your food cost percentage (FCP). This equation is pretty simple:

How much the ingredients cost / (divided by) How much you sell the dish for

= Food Cost Percentage

The range you want to keep your FCP is around 28-35%. Of course, you want to keep the percentage as low as possible without taking away the quality of your meals.

Let’s look at an example. If you sell a pork tenderloin dinner with a side salad and rice for $25 and the ingredients cost you $8, your food cost percentage will be:

$8.00 / $25.00 = 32%

For this dish, you’re right in the sweet spot. Make sure you calculate your FCP for each menu item, not just dishes you add as time goes on. You can even do this calculation for the total menu. Add together all menu item costs and the revenue to get your total FCP.

When you find the FCP of a certain dish is too high, consider using less expensive ingredients or adjust your price accordingly, keeping in mind what customers will be willign to pay based on the quality they’re receiving.

Although it may seem like 30-35% is high, remember that you’re not only accounting for the food cost. You have to factor in other restaurant costs, like rent, bills, and the labor that goes into bringing the meal to life.

Gross Profit Margin

You should also consider your restaurant’s Gross Profit Margin. With this calculation, you’ll want to factor in labor, rent, and other outlying costs. Typically, the Gross Profit Margin for a restaurant can range between 0-15%. Full-service restaurants typically see a GPM of 3-5%.

Menu Pricing for Events

As we mentioned, pricing menus for catered events is a different animal. Typically, events are hosted for a specified amount of people with a pre-determined menu. Most often, there is a pre fixe menu with a cost per head.

This is considered fixed pricing.For example, buffet style event may offer 3-4 appetizers, 3 selections for entrees, a salad, and three dessert options.

It’s wise to use the Food Cost Percentage in this situation as well. Calculate how much all of the food will cost and divide that by the cost you plan to charge per person.

Fixed Pricing Calculations

Let’s say the food ingredients for a buffet-style engagement party will cost you a total of $800. There are 70 guests in attendance and you plan to charge $30 per guest.

$30 (pricing per person) x 70 (amount of guests) = $2,100

$800 (food cost to you) /$2,100 (what you’re charging the host) = 38%

Your FCP is still pretty high. Try bumping the cost up to $35 per person and recalculate:

$35 x 70 = $2,450

$800/$2,450 = 33%

Raising the amount you’re charging per person by $5 lowers your FCP by 5%, which is a solid improvement. If you’re trying to reach a lower point in that 28-35% mark, research different suppliers for certain ingredients to drop food costs by $50 or $100.

$35 x 70 = $2,450

$700/$2,450 = 28.5%

Pricing effectively is all about strategy and crunching the numbers in order to avoid selling yourself short. Of course, you want to please customers and give them a fair deal in order to win the business & hopefully lock them in as a loyal patron. So, let’s talk about something you should avoid when it comes to pricing restaurant catered events:

Sacrificing Customer Trust For Your Own Gain

A main goal as a business owner is to, of course, earn profit. But, you should also strive to receive loyalty from patrons and to delight your guests with your food and service. The age-old saying “honesty is the best policy” applies to this situation.

Be reasonable and fair when charging guests for an event. Don’t drive your charge per person way up just to see higher profits for yourself. A higher cost must be justifiable. Being greedy is bad for business and might make you lose the deal altogether.

Remember, most of the time people compare different venues before making a final decision. Don’t sell yourself out of the game by being unreasonably priced.

Diversify the Menu Offering

Strategy comes in once again when you’re building the menu for a catered event. Of course, it won’t be wise to only offer filet mignon, caviar, and escargot, because those are all expensive!

Find a good mix between high cost and low cost items and offer an assortment of those. This ensures that there are impressive food options that are still reasonably priced.

Reuse ingredients when possible. Food waste is a hot topic these days and you want to do your best to avoid it. If you’re making a chicken dish with mushrooms, you can buy those mushrooms and bulk and use them in an accompanying risotto. Arugula used in a salad with parmesan can be wilted and used as a side dish. Keep costs down in an effective way without sacrificing taste.

Tiered Pricing Calculations

Fixed pricing isn’t the only option for catered events. A tiered structure can work as well. With tiered pricing, there is a fixed cost per person that lowers with the more guests you have. So, if a party is between 0-50 guests, the cost per person may be $40. But, if the guestlist grows to 50-75, you can charge $35 per guest.

Of course, you’ll have to do some calculations to see what makes sense. But, tiered pricing is a great option for events because it shows customers that the more people they invite, the merrier!

The lower cost with higher guest count might appeal to some because they’ll see it as an opportunity to invite more guests without adding on a ton of additional cost.

If you’re including other fees, like a room set up charge or space rental fee, make sure you factor those into the pricing structure as well and outline them in your contract.

Quick Tip

Always do some research on the competition. Find out how much other restaurants or catering services are charging so you can make sure you’re not priced out of the market and win more business.

In Closing

Incorporating catering into your restaurant offering is a great way to reel in more profit and diversify your business’ offering. Although hosting an event is different than running a restaurant day-today, there are benefits.

When branching out to offer catered events, consider your pricing options, do the math, and figure out what works best for both your restaurant profit and your customers.

Tricks & Treats: Halloween Restaurant Marketing Ideas

Spooky season has commenced and the Halloween holiday is just around the bend. Your restaurant can utilize the festivities of October 31st to do some effective marketing. We highlight the Halloween restaurant marketing ideas that will have guests in for a treat.

The Facts

Just how popular is Halloween? Well, in 2018 it’s projected that 175 million Americans will be celebrating! A total of 9 billion dollars is projected to be spent on the holiday alone this year.

Run a Costume Contest

Who doesn’t love to dress up and take on a new persona for Halloween? Sure, wearing a costume isn’t for everyone, but many people will be willing to participate, especially if there is an incentive.

Run a costume contest at your restaurant either the weekend before Halloween or the day of. You can even keep the party going all week long and have a different theme each day. Each day of the week can offer prizes for a new category, like scariest costume or most creative group idea. Allow all participants to vote on the best costume, tally the votes, and treat the winner of each category to a free meal on the house.

Or, let everyone win by offering a discount or free menu item to anyone who comes with a costume. Take photos of participants to post on your social pages so all of your followers can tune into the fun.

Quick Tip: You should start marketing your contest in email, on your social accounts, and on your SinglePage announcement now so customers can brainstorm ideas and put together a winning costume.

Cook Up Spooky Treats and Eats

Channel your inner ghoul or goblin and come up with an inventive Halloween exclusive menu that’s only available surrounding the holiday. You can incorporate autumn flavors, like maple, pumpkin, and cinnamon to create irresistible menu items for humans and zombies alike. Get creative with the names and descriptions, riffing on popular Halloween-related characters like Dracula, The Mummy, and The Addams Family (to name a few) to make it more fun.

Stir up some tasty elixirs, both alcoholic and non, to delight guests on the chilly autumn night. Witches’ brew, zombie potion, and Dark n’ Stormy cocktails will get diners in the spirit of spook. Take the presentation to the next level by serving the drinks in cauldrons or with dry ice.

Offering bar snacks? Make those festive too. Throw some candy corn into your Chex Mix or popcorn and add pieces of chocolate to your nut assortment. Because Halloween is mostly about the candy, right?

Quick Tip: Make sure to post your All Hallow’s Eve menu online early so hungry diners can make plans to visit your restaurant for the holiday.

Host a Trick-or-Treat Event

Although trick-or-treating is meant for kids, both youngsters and adults should be able to participate at your restaurant if they wish.

Offer up some candy treats or goodie bags to all of your ghoulish guests on Halloween night. If families know you’re hosting this type of event, they will be inspired to dine with you prior to their door-to-door candy-scoring journey. You can start their quest for candy on the right foot by getting in on the fun.

To make things more interesting, include some restaurant gift cards in random bags and let customers know they have a chance of winning a special prize.

Ask parents for permission to take photos for your social accounts and post them throughout the night on your Instagram story.

Quick Tip: Send out a reminder about your trick-or-treat event on social media and post about it on your website prior to Halloween.

Hire a Murder Mystery Company

There’s no better time of year to host a murder mystery dinner at your restaurant. There are companies that specialize in providing all the props, characters, and storylines needed so you can focus on the food. Ask guests to buy tickets in advance and come prepared for a challenging and suspenseful night.

Depending on the company you hire, you can choose from different themes, whether you want to host a roaring 1920s event or a creepy mystery from the 1980s. Encourage participants to come in a costume that reflects the theme to make it more genuine. And let the games begin!

Quick Tip: Do some research to see how much hiring a murder mystery company will cost you so you can properly price the tickets for the event. Then, market it to your customers!

Sponsor a Local Event

Your involvement in Halloween-related revelry doesn’t just have to take place inside your restaurant. Find out about Halloween events happening in your town and see if you can get involved.

The local school or rec center might host a scary movie night; find out if there’s opportunity for you to provide the snacks. Haunted trail rides are another popular activity at this time of year. Host a pop-up stand where people can find refreshments like apple cider and dessert.

Pumpkin picking, Jack-O-Lantern walks, and haunted houses are also common Halloween happenings. If you become a sponsor, you can hand out branded swag items for guests to take home. They’ll remember you next time they’re looking for a place to eat.

Even if you don’t participate in the event, you can sell tickets for the events at your restaurant to lend a helping hand to local efforts. Becoming a participant in your local community will go a long way for your business.


Arguably the easiest of all these Halloween restaurant marketing ideas, a little decoration goes a long way. Incorporate pumpkins or Jack-O-Lanterns, faux leaves, and other spooky elements can help set the tone for the holiday. You can find inexpensive decor online and in local craft stores. Use it and reuse it by storing it with the rest of your seasonal decorations.

In Closing

Ghosts, and monsters, and vampires, oh my! Halloween is approaching quickly, and similar to many other holidays, is the perfect reason to come up with some new restaurant marketing ideas. Whether you choose to host an event in your restaurant, get involved in your community, or just inspire some fright through your menu, there are plenty of ways to celebrate Halloween this October 31st.

For more restaurant marketing ideas, check out the homepage of our blog.

Are You Making These 5 Restaurant Marketing Mistakes?

Mistakes happen. With all of the noise, social influences, and marketing tactics out there, it’s easy to get overwhelmed when deciding how to market your business. Maybe you’re focusing too much on restaurant operations that you haven’t even had time to think about marketing. Maybe you’ve put your eggs in too many marketing baskets & you’re just not seeing results.

Whatever the case may be, it’s important to evaluate your marketing plan and ensure you’re not making these 5 common restaurant marketing mistakes.

1. Not Defining an Audience

Yes, food is a primal necessity to all human beings and creatures alike. Everyone needs sustenance and most of us are usually looking forward to our next meal. But, although you’re in an industry that serves the masses, when it comes to marketing, you need to define a target audience. Successful companies have done their due diligence to define their target demographic before marketing to them. Why? Because it makes your marketing much stronger and thus, more enticing.

Take Dunkin’ (yes, they’re getting a brand new name come January!) for example. They are in the midst of re-branding and shifting their focus to be more coffee-centric and less about the food and well, doughnuts. When you think about Dunkin’s target audience, think about their slogan. “America Runs on Dunkin’” is a powerful catchphrase that is apparent in much of their marketing efforts. And it pertains perfectly to their target audience – middle-class working professionals ages 18-45.

Whether you’re headed to an early college lecture or on your way to work on a Wednesday, coffee is a pick-me-up for most people with hectic schedules. Dunkin’ is there to be the fuel to get you through the day. And their marketing resonates with you because it hits on that nerve.

When it comes to your restaurant’s marketing plan, think about your customer base. Are there mostly families visiting for dinner after school and work? Do you cater to teens and young adults with trendy Instagram-worthy drinks and desserts? Or maybe you run a brew pub that sees an influx of sports fans on nights and weekends. The way in which you market to these different audiences will be extremely different. Think about who your target, ideal customer is and then build your marketing strategy around that.

Of course, you may have a more diverse customer base, which is fine. Come up with different marketing personas that can be the guideline for each target audience. Want to learn more about what marketing personas are? Read this Buffer article. Then, devise your marketing campaigns and the best way to disseminate your message each target group. It’ll be much more successful than pushing out generic content with no real purpose.

To learn more about marketing to your target audience, check out this post.

2. Keeping an Outdated Website

 This is Apple’s website circa 1997! Via CNN This is Apple’s website circa 1997! Via CNN

If you were born before the turn of the 21st century, you remember dial-up Internet and computers larger than the size of a New York City apartment. Having a website was a rarity that could be compared to receiving snail mail today. They were ultra hip, but looking back now, very, very cringe-worthy.

Today, there are so many different options for buying a domain and creating a stunning, modern website. And it’s never been easier to make one or have someone else create it for you. With the ease and availability of it all, there’s not a great excuse for having an outdated website that hasn’t been updated since you first heard about Y2K.

An outdated website isn’t a good representation of your brand, and in turn, your restaurant. People are looking for high-quality photos of your dishes, a full menu with all of your offers, and any other information about upcoming events or specials. If you don’t have a clear, concise, and attractive website, web surfers will probably hit the escape button before they even scroll.

Your website should also be mobile-responsive so it renders well on any type of mobile device from an iPhone to a tablet. Pew Research shows that 77% of people in the US search on mobile devices, so give them an experience that is streamlined rather than cumbersome.

I can’t tell you how many times I’ve left a website because it was too difficult to navigate on my phone, find out more information, and even make a purchase. And I’m not alone. 39% of people will stop engaging with a website if images won’t load or take too long to load. You don’t want to lose website traffic or potential customers due to a lousy mobile or desktop site.

Unsure of where to begin? As mentioned, there are plenty of options out there, like Weebly, Squarespace, and Sitebuilder, to name a few. We can also help you create the website your restaurant deserves. Plus, we have a crew of seasoned professionals that can do all the heavy lifting for you. Get in touch to learn more about our website services.

3. Posting on Social Media Haphazardly

Social media can be both confusing and overwhelming. When you open a social app, you can’t be sure if you’re going to see a bunch of memes, some vacation selfies, or politically-fueled rants. We’ve given basically everyone a virtual milk carton to stand on and millions are taking advantage every day. Instagram has 500 million daily active users and Facebook? 1.47 billion.

So, how do you break through all the clutter?

One way to not be effective on social media is to post haphazardly. When I say this I mean just posting for the sake of posting, distributing low-quality content, and not thinking about how social media is going to positively impact your business.

Let’s face it, people on social media love to look at food. The hashtag has about 300 million posts associated with it, and there’ll soon be more where that came from. But, people don’t necessarily like to look at all photos of food that are floating around in cyberspace. If you’re posting blurry, unappetizing pictures of meals, you’re not going to make any mouths water or fingers double-tap.

As a restaurant, you have the golden opportunity to build a steady following because of your awesome content. So take advantage! Think about your goals for social media. Are you trying to gain more organic followers? Entice people to dine with you? Inform diners about an upcoming event? Base your content around your goals.

Make sure that the images you share are clear, appealing, and high-quality. You may even want to consider hiring a professional food photographer to capture some awesome shots (that can also be used on your website).

Think about the captions you use. Don’t be stiff and unwelcoming. Social media is about interaction. Create a voice for your restaurant, engage with your followers, and add a sense of levity. People will notice.

If you’re in a bind when coming up with creative content for social media, we can help. We created a holiday calendar that keeps you aware of upcoming food holidays so you can plan social posts, discounts, and more. To learn more about this new tool, check this page out.

To learn more about social strategies, check out this blog.

4. Missing Essential Business Information Online

Don’t leave your potential customers feeling like FBI agents on the hunt for your phone number, address, or restaurant menu. The essential information they want to know should be easy to find whether they’re performing a Google search, reading reviews on TripAdvisor, or poking around your website.

With the use of smartphones, voice-enabled devices, and other technology, people are more impatient now than ever before. Avoid disappointment by giving them that content they are searching for on the platforms they’re searching on. And of course, make sure the information you’re giving them is accurate.

Claiming your business on these different search, review, and travel sites is a good idea as well. It helps ensure you’re in control of your online identity and allows you to interact with customers online. We’ve written some blogs about how to claim your business on Google, Yelp, and TripAdvisor, so check those out if you’re interested.

When owning your own restaurant, worrying about your online presence can seem like a time-consuming hassle. But, it doesn’t need to be. There are other companies and people out there who are ready, willing, and able to do the work for you. And SinglePlatform just happens to be one of those companies.

We’re dedicated to getting your accurate menu and business information in all the relevant places people are searching, like on Google, Yelp, TripAdvisor, OpenTable, and many others. Why? Because if people have never heard of your restaurant before, chances are they’re not going to head to your (beautifully branded) website. They’re going to use search engines and other sites to find the information they’re craving. And you should be present in all those places so they can find you.

Interested in learning more about online menu management? Just get in touch, give us the information, and we’ll make it happen.

5. Not Engaging With Your Customers

No one likes being ignored. And the last people you want to give the cold shoulder to are your loyal customers and potential new guests. Today, the interaction between your staff and restaurant diners extends beyond the dinner table. Keep the conversation going both before and after the meal. You have plenty of chances to make an impact by listening to feedback and responding accordingly.

Social Media

There are plenty of outlets to engage with guests outside of the restaurant. When you receive a comment on social media, respond. Whether it’s positive or negative, it’s important to address concern and praise. Making the interaction conversational shows that you care about your customer base and want to keep the conversation going. Create a brand voice that makes a distinct impact.

Wendy’s does a great job of being quick, witty, and humorous in their social responses. Check out the back and forth banter that ensues when a customer asks for some Wendy’s knowledge:

Creating a recognizable social presence has worked for Wendy’s; they’ve amassed over 2 million followers on Twitter alone. They’re notorious for creating online “beef” with other fast food joints and pushing the envelope through entertaining dialogue.

Think outside the box when it comes to your social strategy, act more human than robot, and never let a comment or concern go unnoticed.

Online Reviews

Of course, you can’t forget about online reviews. According to BrightLocal research, 85% of consumers are more likely to visit a restaurant that responds to reviews. Reviews serve the modern day word-of-mouth, and traditionally word-of-mouth has been a great source of business for restaurants. Whether the review is singing your praises or highlighting your faults, have a plan to respond. We wrote blogs on how to respond to each type. For advice on responding to positive reviews, head here. For how to handle negative reviews, check this blog out.

Looking for an easier way to manage your online reviews that exist on different online platforms? Our Review Monitoring tool makes it easier for you to see the entire picture of your online reputation so you can take action.

In Closing

Marketing your restaurant can seem like a big, scary feat. But, it doesn’t have to be. After learning about these five common restaurant marketing mistakes, take a step back and look at your own restaurant marketing strategies. Are you making any of these errors? If so, take small strides to make big improvements. You’re sure to see results by putting in some tangible effort.

You don’t have to be the most skilled marketer to reap the benefits of a solid marketing plan, you just need to take into consideration your goals and then execute on them. Make sure to measure the success of your changes and continue to adapt and improve from there.

For more marketing advice and restaurant tips, check out some of our other blog posts and sign up for our email newsletter. Good luck!