The Overwhelming Number of Places Where People Can Find Your Menu

Google, Bing, Yahoo!, Facebook, Yelp, Foursquare, OpenTable, YP, TripAdvisor… Hungry consumers are searching these websites for where to eat their next meal.

Is your restaurant’s menu there, along with all the dishes you offer, photos, prices and catering options?

People use those apps, review sites, and search engines to look for where to get their next meal (“best grilled cheese near me”), where to meet friends after work (“happy hour specials”), and catering options for office and holiday parties. When a customer is deciding where to dine, your menu is the most important information they need.

To help your business show up on top of menu and food searches online, you need to give consumers the information they’re looking for in the moment that matters: when they’re making a decision about where to eat next. That means having up-to-date menus on ALL the sites that people use to choose where to dine.

If you want to attract new customers and ensure they find the information they need, the first step is to get control of your menu on all of the sites listed above, known as “publishers.”

The problem is that these “publishers” are just the top of the pile. To verify business information, popular sites like Google also check other discovery websites, review sites and networks to see if their information matches all the information available about your business.

Because most business owners aren’t like you, trying to get control of their menu online, sites like Google have to pull information from other places, like review sites, outdated information from aggregators, and even customer suggestions.

There are hundreds of sites, apps, maps and networks online that host information about your business. It would take a Herculean effort and hundreds and hundreds of hours each year to claim and update every single one of them. That’s time that you could better use to actually run your business, organize payroll, manage employees, source better pricing from your vendors, or fix the sink that just started leaking…

The right software can help you get control of your menu online and publish it all over the internet. The right software makes it easy to update your information everywhere, whether you need to run a special holiday promotion, promote a new menu item, or change your entire menu.

SinglePlatform has a network of more than 100 publishers to whom we can send your updated, accurate menu every time you make a change. We’ll even do the work for you. All you have to do is send us a quick email with the changes and our customer service team will update all of your online menus, everywhere they live online.

Do you want to ensure customers get the information they need about your menu when they are searching for a restaurant online?

Do you want to save hundreds of hours and focus on running your business?

Do you want more hungry consumers to find your restaurant today?

Get Started Today

Update Your Summer Menu Online Before You Miss Out on More Business

Americans blow more money dining out in the summertime than the rest of the year, a new survey from MarketWatch finds.

87% of Americans spend more money on dining out in the summertime than any other time of the year. This includes both local dining and eating out while traveling on seasonal vacations.

According to statistics released by Capital One, dining at a restaurant is a top priority for spending in the US. In fact, 65% of people’s budget, up to 77% for millennials, is going towards dining experiences.

Consumers look at menus online before choosing a restaurant.

Knowing the importance of menu information to your customer’s journey, we examined 1.2 million menu views from more than 950,000 unique locations across all of 2017 and 2018. From that study, we discovered that June into July represents the last increase in menu views until October.

People are dining out in the summer and they are looking at menus on sites like Google, Yelp and Facebook before they ever even get to your website. If you are not in control of and updating your online menus in all the places people are searching for where to eat in the summer, you are losing customers to your competition.

Update your restaurant’s menu online now, before the summer begins and every time you add or subtract an item on it ensures that customers will be able to find your restaurant when they are making plans to spend money at restaurants over the summer.

 

Here is more info on U.S. Summer dining trends that can help you plan to attract more customers into your restaurant during the warmest months of the year.

 

Need to up update your Summer menu on sites like Google, Facebook, Yelp, TripAdvisor and more?

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How to Boost Incredible Restaurant Revenue with Catering Menus

While restaurant industry growth creeps along year after year, a new study shows that the catering business is booming.

According to Restaurant Dive, catering grew 50% faster than overall restaurant sales in 2018. Catering allows you to reach a new audience of businesses and party planners with the same menu items, kitchen, and staff you already have — and best of all, you know the exact costs and profit margin of catering orders!

Don’t let this explosive opportunity pass by.

Create a special catering menu to reach customers who are looking to make large repeat orders. Customers can fall in love with party platters of your deli sandwiches, hot pasta dishes or passed hors d’oeuvres while you could add up to 18% of your total sales. Not to mention, if they love it they can come back to your restaurant even after the event is over.

If you already have a catering menu, make sure it’s complete and up to date online.

Restaurant Dive’s survey found that 61% of restaurants said their catering orders came primarily business-to-business (B2B). When customers plan an office event or party, their first step is to look for catering options on search sites like Google, Yelp or Bing. In the midst of their busy work day, B2B customers need to be able to find the information they need, when they need it, or they’ll choose a more convenient catering option.

An accurate online menu allows potential customers to discover your restaurant and explore your options before they decide to order.

Only 20% of online searchers look for a restaurant by name: instead, customers are looking for the options they need, like “catering near me” or “party catering with delivery.” Without an online menu, you lose opportunities to be discovered by customers.

Unfortunately, creating and posting your menu to your website isn’t a one-time effort. Your online menu also lives on other third-party sites like TripAdvisor, YP and Foursquare who pull your information and post it on their websites, which can spread old information about discontinued menu items and pricing.

Customers will get frustrated if they find an out-of-date menu on sites like Google, and call to order without knowing your prices have gone up. To make your restaurant easier to find online, you need to update your catering menu everywhere, every time you tweak a price or add a new dish.

SinglePlatform can help you get your catering menu and all your menus online in all of these places in only a couple of minutes.

With one convenient platform, you can quickly log in and make a change to update all over the web, or just send us the updates and we’ll do the work for you. Your catering menu is a powerful tool to attract new customers — make it easy for event planners to choose you.

Get Started Today

restaurant-employees-brand-advocates

Dad’s Want to Eat Out on Father’s Day: Update Your Menu

The stakes are high for restaurants hoping to do big business on Father’s Day.

When it comes to dining out, Father’s Day is in the top 3 (along with Valentine’s Day and Mother’s Day) holidays for popularity. Dad’s like to eat out with their family. In 2018, 77% of Americans showed their love for Dad by spending an average of $133 per person totally up to more than $15 billion.

If your restaurant is planning a special menu or limited time menu items to help bring in more business on Father’s day, planning starts right now. Consumers look at menus online before choosing where to eat on Father’s Day. It’s imperative to update your menus online before they start planning and searching for a restaurant to take Dad.

With 50 million people in America plan to eat out for Father’s Day and 10 percent of those plan to eat in more than one restaurant! In fact 25% of Dad’s think going out to dinner is the perfect gift!

93% of people want to see a menu online before dining out. That means if your Father’s Day specials are not available or outdated, customer’s could be choosing to dine with your competitors instead.

Here is more info on Father’s Day trends that can help you plan a successful Father’s Day promotion for your restaurant.

Fathers_Day_Dining_2019_Statistics_SinglePlatform_Online_Management

 

Want to get your Father’s Day menu on sites like Google, OpenTable, Yelp, TripAdvisor and More?

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Accurate Information Ensures the Customer Journey To Your Restaurant

When was the last time you added or removed a dish on your restaurant’s menu?

Have you recently changed the price of a dish you serve?

When (in some cases if) you update your menu, did you update it on your website? What about where people are looking for it, like Google My Business, Yelp, TripAdvisor and Facebook?

If your online menu is old or incomplete, you’re missing out on customers.

Diners use the internet to make decisions about where to eat. 69% of customers looked up local businesses on the web each month in 2018, up 16% from the previous year.  

Accurate, up-to-date menu information is crucial for customers deciding whether to order from your restaurant or somewhere else.

the restaurant customer journey starts with the internet

Attract more customers.

When people use Google to search for a place to eat, they typically don’t type in a specific restaurant name. Sixty-three percent of diners say that type of food is the biggest factor in picking a restaurant. Instead, customers search for the food they crave: “kid-friendly restaurant with chicken nuggets,” “tacos near me” or “vegan restaurant Manhattan.” This is known as an “unbranded search.” And every month there are more than 300 Million unbranded searches for a “restaurant near me”.

These are the potential customers you want to attract—they’re hungry and looking for a place to eat ASAP. An up-to-date and accurate digital presence, where customers are looking, makes it easy for people to take the next step in the customer journey.

Satisfy specific cravings.

If you’re a pizza restaurant that also offers amazing chicken wings or garlic knots, you need to make sure people know about all of your delicious options. An accurate online menu allows hungry customers to search “wings near me” and find you on Google or Zomato.

Once you appear in unbranded search results, customers take an action like making a reservation, get directions or put in an order for delivery. Online menus give people confidence that you can serve them exactly want they want at the moment they want it. This helps customers decide to dine with you.

your menu helps you get found with unbranded searches

If your menu is incorrect, missing menu items or hard to access, though, customers are quick to give up. In today’s digital world, users expect information in as few clicks as possible. If your menu takes too long to find, customers might get frustrated and choose somewhere else to eat.

Showcase your freshest offers.

Restaurants with seasonal specials, like a heart-shaped Valentine’s Day pizza or the launch of a brand-new Instagram-worthy acai bowl, should highlight new menu items on and off of their website. Complete and easy-to-find online menus can attract customers looking specifically for that trendy new dish.

On the flip side, you also don’t want to advertise items your restaurant no longer offers. If customers find a limited-time-only burger on your online menu but can’t order it at your restaurant, they’ll be disappointed. With accurate menus, you give customers access to the information they need when they’re ready to decide where to eat.

Keep menus consistent everywhere.

Does online menu management already sound time-consuming? It gets worse. Menu updates aren’t a one-time fix.

Customers find your menu not only on your website but on dozens of sites like Google My Business, Yelp, and TripAdvisor. On these third-party sites, also known as publishers, your menus can even change without you knowing. User suggestions, data aggregators and the sites themselves can make edits to a menu without notifying the page owner.

SinglePlatform can help you manage all those menus in only a few minutes. You can quickly log in and make a change in one place to update all over the web, or just send us the updates and we’ll take care of it for you. Your menu is an essential tool for attracting new visitors—make it easy for hungry customers to choose you.

To learn more, click here to schedule a demo. On the call we’ll show you how SinglePlatform works, answer all your questions, and even get the process started. It’s easier than you think when we do all the work.

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Your Menu: The Secret to a Successful Mother’s Day

Mother’s Day is one of the biggest days in the restaurant year. According to OpenTable, the day dedicated to Mom was one of the 3 “hottest days for dining” in 2018 (along with New Year’s Eve and Valentine’s Day.) Mother’s Day spending was predicted to be more than $23 billion.

Mom’s want to be taken out to eat on Mother’s Day. In fact, 46% of them want to be taken out to dinner (which has a higher check average) over lunch or brunch. Mother’s Day means serious revenue for restaurants.

If your restaurant is planning to offer something unique for Mother’s Day, like a prix fixe menu or one-day special, planning starts months in advance. If you want to attract customers searching online for where to take Mom for that special meal, they need to see your menu.

93% of people want to see a menu online before dining out. That means if your Mother’s Day specials are not available or outdated, customer’s could be choosing to dine with your competitors instead.

This explores dining trends that can help you plan a successful Mother’s Day promotion for your restaurant.

mothers-day-menu-infographic

 

Want to get your Mother’s Day menu on sites like Google, OpenTable, Yelp, TripAdvisor and More?

Get Started Today

When Is Updating Your Menu Most Important?

It’s not only important, but it’s also critical your restaurant’s menu is up-to-date and accurate online. If it’s not, potential customers won’t find the information they need in the moments that matter.

About 80% of the time, consumers don’t search for a restaurant by name.  Instead, they’re searching for what they crave, like pepperoni pizza near me, or gluten-free menu or best Mother’s Day Brunch.

best-pepperoni-pizza-near-me

Hungry customers search for restaurants online to feed their cravings with a phone in one hand and wallet in the other.  They’re ready to eat and they need your information now. Making sure your online menu is accurate all the time is table stakes for a restaurant. It not only ensures the customer journey but also makes you more searchable.

 

Knowing the importance of menu information to a customer journey, we examined 1.2 million menu views from more than 950,000 unique locations across all of 2017 and 2018. From that study, we discovered some amazing trends that can help you to strategize key moments to update your menu online.

What’s driving these menu views? Customers with intent.

There are 3 incredibly important times of the year that you should put into your calendar and make sure you’re updating your menus online.

  • April into May – the biggest month over month increase in menu views.
    • 2017 – 27% increase of month-to-month menu views
    • 2018 – 9% increase of month-to-month menu views
  • November into December – This starts the biggest run of month over month increase in views, running through March.
    • 2017 – 8% increase of month-to-month menu views
    • 2018 – 17% increase of month-to-month menu views
  • June into July – The last increase in menu views until October
    • 2017 – 8% increase of month-to-month menu views
    • 2018 – 3% increase of month-to-month menu views

What does this mean to you and what action do you need to take?

Simple. November, April and June are the most important times of the year to update your menu.

The following months reap the rewards for your work the preceding month.

APRIL

The jump from April to May is obvious: Mother’s Day. Mother’s Day is one of the top holidays to drive revenue for  restaurants. It’s been reported that nearly 2 out of 5 people will dine out on Mother’s Day. The bump in menu views means people are planning a special meal with Mom up to a month in advance.  So making sure your Mother’s Day menu, as well as the rest of your menu, is up to date in April is imperative to helping you capture business on Mother’s Day.

NOVEMBER

A November into December increase in menu views happens for obvious reasons: holiday dining. Restaurants see an increase in business during the month of December in all segments. The holidays bring about more lunches on the go for busy shoppers, more corporate dining, more drinks with friends and more catering for families who don’t have the time, or patience to cook 5 trays of meatballs.

JUNE

A lift in menu views in June correlates to a seasonal lift restaurants experienced due to tourism season / summer travel. With nicer weather, more people are out and about which means less cooking indoors and more on-the-go meals. That means more consumers are online searching for what and where to eat. The next significant drop in menu views doesn’t happen until September which means that updates in June hold through the end of the summer and travel season.

REACH NEW CUSTOMERS

Your menu is your strongest asset for finding new customers. Making sure it’s accurate and up to date everywhere online is important for searchability –  giving customers what they need when they need it. The more places that your menu is published online, the more searchable you become.

And the most important times of the year to make your menu searchable are November, April and May as the following months have the biggest increase in menu views.

If you are using software to maximize your coverage and searchability, on average it takes 2 weeks for top tier publishers to update your menu so the following would be optimal times to update your menu:

  • Mother’s Day (May) – End of April
  • Holiday dining (December) – Mid November
  • Summer increase – Mid June

mothers-day-out-brunch

If you are thinking about using SinglePlatform, you would want to be signed up at the latest by the following schedule to allow time for onboarding:

  • Mother’s Day (May) – early April
  • Holiday dining (December) – late October
  • Summer increase – Mid May

Do you want to save hundreds of hours trying to update your menu everywhere it lives online? Our team uses proprietary software to do this for you, saving you time and giving you the confidence that customers will find your restaurant when they search for what you’re serving.

Book a demo today and we will show you how easy it can be.

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