Ear Care 101

Summer time and the living is easy…well for most.  For pet owners this is a time spent outdoors playing with their best bud, but for pet groomers this is a time of increased ear infections. Ear infections can be serious conditions for many people’s furry friends. Pet owners may not be knowledgeable enough to spot the signs that their pets are in distress. Make sure that your staff knows how to spot and help prevent ear infections in your client’s critters. 

Leave It To The Professionals  

As a professional in the pet service industry, it is your due diligence to make sure pet owners never handle an ear infection on their own. Although most ear infections are easy to treat, ignoring the situation could lead to broken blood vessels, damaged ear drums or irreversible damage in a pet’s ear. So when you come across an animal with an ear infection make sure that you have veterinarian referrals on hand that you can pass off to any pet owners in need. 

Look For The Signs

Pet owners usually have it pretty easy since dogs typically manage their own ear health.  Although many dogs may be as healthy as a horse, they might still be prone to ear infections.   Parasites, food allergies and foreign objects that build up in the ear all are common causes of infection. Swelling, discharge and foul odors are all symptoms that a dog has an ear infection.  While these are only a few symptoms, if a pet shows these signs you definitely need to get a closer look.  Analyzing the situation with a microscope is a pretty common way to diagnose the situation.  In extreme cases MRI’s, skin scraping and even biopsies can also be useful tactics to check for infection.

Prevention Is Key

Pet owners would be wise to get their animals annual ear exams to help minimize the risk of infection.  These checkups will make sure the ear drum is intact, find any bacteria and allow for the removal of any wax or build up.  However many owners may not have time for annual visits. If you notice a pup with ears that look in danger of getting infected, you can suggest owners follow a weekly ear cleaning schedule to minimize or prevent infection. You can go so far as to train pet owners in this at home care at the pup’s next grooming session. Advising owners to be cautious around pond water, puddles and water from a hose is important as well since these areas can be a breeding ground for bacteria.

As a pet groomer, healthy pets mean a healthy business. Learn more tips and industry trends by following SinglePlatform on Instagram, Facebook, and Twitter. For updates sent directly to your inbox, sign up for our newsletter:

Nail Care 101 for Pets

Nail care is a great way for pet groomers to boost client satisfaction while also bringing in additional revenue for the business. Groomers can offer additional add-on nail care services for each grooming session. Make sure that your staff knows what healthy nails look like so that they can be offering the best services to your customers. Below are some helpful tips to ensure that you have everything you need to care for the pet’s nails in every grooming session:

Get the History

Knowing if and when you are dealing with an anxious pet so that you can prepare for their needs will make the grooming session easier on yourself while also creating a better experience for your clients. If the pet is anxious, it is beneficial to be in a quiet room. Sometimes a muzzle or an air cloth can be helpful, in addition to adding treats. Learn more about handling anxious animals. 

Have the Right Tools

It takes more than nail clippers to take care of your furry clients nails. Guillotines, scissors, and pliers can all be used for nail care. A guillotine works best for pets with smaller to medium sized nails. Scissor clippers are an easy and inexpensive alternative for pets with rounded nails because of the curved blade. Pliers are a popular tool amongst pet care professionals because they are extremely durable and last many years before the blades dull. A Nail file can also be used to smooth rough edges and shape the nail. Make sure that you are providing your staff with all the tools that they need to give the best care possible.

Nail Length is Important

Pet nails wear from running and walking, which is good because it is best to keep pet’s nails short. If left unchecked though, the dewclaw can grow into the nail bed and can cause discomfort for the pet, similar to an ingrown toenail. Also, you can check to see the difference in nail length from the front paws to the backs paws. With pets that propel themselves with their back legs, such as greyhounds, they wear the back nails down more. Make sure that your staff is checking for these common conditions to avoid pain and provide happy pets. 

Check For Nail Health

Look at the nail color, thickness, and texture of all of your canine clients. If the pet has brittle nails, this can be a sign of infection, disease, or a nutritional deficiency. Your staff should also check to see if there is dryness or cracking in the pet’s paw or pad condition. If you notice dryness or cracking, this pup may need an ointment. Selling additional care products like ointments can be an additional revenue source for your business.  

Get Creative

Pet groomers can use nail caps and nail polish to protect nails while adding pizazz to the grooming session. Nail caps are a practical solution for pets who scratch too much. Nail caps are applied to the nail with a non-toxic adhesive that mutes scratching damage to skin, floors, and furniture. Nail caps also come in different color combinations and can be used as an accessory for owners looking for trendier options for their pet. 

For groomers who are looking to increase client satisfaction and bring in extra cash, nail care add-ons is a great way to do that! To learn tips about the pet service industry, follow SinglePlatform on Facebook, Twitter, and Instagram.

3 Tips for Grooming an Anxious Animal

There are 195,070 people employed at various pet grooming and boarding businesses throughout the country and each share a universal experience; dealing with an anxious animal. Although grooming is necessary for the maintenance and wellbeing of the animal, it can be foreign territory for cats and dogs alike.

While each animal will react differently to the grooming process, here are three tips to use when the animal’s anxiety interferes:

1.    Good First Impressions

The first time a pet goes to the groomer is the most crucial visit; their experience can determine their feelings towards grooming for the rest of their lives. Ease pets into the grooming process by letting them get acquainted with your equipment. Allowing pets to walk around your facilities and play with your staff before the grooming begins is essential in making them feel comfortable. 

2.    Forget the Force

Getting anxious animals to cooperate during the grooming process may feel like an impossible task, but using force will only make it worse. Whether you need to clip their nails or shave their fur, introducing them to each tool you’re going to use will make the experience less threatening for the animals, and easier for you. Simply let pets sniff your tools first, and you’ll show them there is nothing to be afraid of.

3.    Keep Their Eyes on the Prize

Another solution to curing animal anxiety during a grooming is to reward them throughout the process. After each time you brush their fur or bathe them, slip them a treat or two to let them know this is a positive experience. When they associate a reward with each part of the grooming process, their fear and anxiety diminishes. Conditioning anxious animals by rewarding them will ultimately make them look forward to their visits to your business.

Understanding how you can create the most enjoyable grooming experience for the pets in your care will not only ensure the pets leave happy, but the owners do, too. Want more tips and tricks for your pet business? Check SinglePlatform out on Facebook, Twitter, and Instagram.



3 Tips for Pet Services to Get Ahead in July

July is a time for pet owners to get outside and spend more time with their furry friends, making summer the perfect opportunity for pet groomers, boarders, and trainers to expand both their clientele and their business. As the temperatures begin to heat up, so does the need for proper pet care. Check out these three ways your pet business can succeed this summer:

1. Furry Fiestas

Host summer-inspired parties for pet owners and their four-legged friends, complete with pet-friendly refreshments. By entertaining both pets and their owners, you not only show current and prospective customers that your services go beyond quality pet care, but that your business values the bond between owners and their animals too.

2. Discounts and Deals

Offer special savings during the summer to keep pets feeling refreshed in the hotter temperatures. Considering pets need to be fully groomed every one to two months depending on the breed, help their owners out by saving them money on your services. Not only will pet owners be satisfied with the value they receive at your business, their four-legged friends will be too. 

3. Expand Your Services

Pets have a multitude of needs, and their owners do too. With 45% of people taking their vacations during the summer, the demand for pet boarding increases dramatically. If you’re solely a pet grooming business, consider expanding to include boarding capabilities or hiring an on-site pet trainer. By offering your customers a variety of services for all their pet care needs, you eliminate the need for them to take their business elsewhere.

The summer months provide a strong opportunity for pet services to grow their business. To learn more about the pet industry and how your pet business can best succeed, visit SinglePlatform on Facebook, Twitter, or Instagram, or subscribe to our newsletter below: 

3 New Trends for Pet Groomers

As with any industry, the pet services industry is constantly evolving to keep up with client demand. In hair salons for humans, hair styles and treatments go in and out of fashion. The same applies to the pet grooming industry. In fact, there are some cases where the grooming trends for our furry friends mimic those of their owners. Here are three trends popping up this year in the world of pet grooming. 

1. Temporary ‘Tats’

According to Rover, temporary ‘tats’ for dogs are currently in style. These ‘tats’ aren’t tattoos so much as they are designs that are shaved into the fur when a dog is being groomed. The trend of cutting designs into human hair has been done for years but now it is now finally making its first interspecies appearance. Common tats include paw prints, hearts, and logos of favorite sports teams. Take time to train your staff in how to make these fun shapes. 

2. Accessories

Accessories for animals is growing trend that pet groomers can capitalize on. Puppy Lover News explains that accessories are used in a variety of ways for our furry friends.  From a practical GPS collar for a pooch who wanders to a saddle for a dog that has been groomed to look like a horse, the sky is the limit when it comes to adding frills to a dog’s look. Your pet grooming business might want to invest in retail. An owner may want to pair their pup’s new haircut with a fun new collar or jacket.

3. Geometric Shapes

People Magazine brings Geometric Shapes, a Taiwanese grooming trend, to our attention. According to People, Taiwan is a country that is on the forefront of pet care trends. The latest trend is cutting dog’s hair into a perfect geometric shape. Circles and squares seem to be the most popular cut for these Taiwanese pups. There is obviously a great deal of precision used in giving these special geometric cuts to dogs, so make sure that your staff has a steady hand and has practiced this new trend.

These trends may be something to add to your list of services. Remember that trends are always changing and your list of services should be as well, not only on your website but also across the web. Learn more about how SinglePlatform can help your business stand out everywhere that matters online. 

Dry Shampoo for Dogs

Though various forms of dry shampoo have been around for centuries, the product is experiencing resurgence in popular culture. Online searches for dry shampoo have grown over recent years, reaching over 180,000 searches per month in 2014. This trend is not stopping with just humans though. Dry Shampoo is convenient and many pet owners are interested in using the product for their furry friends, which creates an opportunity for savvy pet groomers. 

Formulas of dry shampoo specifically tailored for use on dogs have recently hit the market, retailing anywhere from $5.00 to $20.00. Well-known brands for humans, such as Burt’s Bees, have created their own lines for canines that features dry shampoo. While dry shampoo is a convenient option for pet owners whose pooches are not a fan of the bathtub, the product can’t replace regular baths all together. Pet groomers should try to capitalize on this new trend in pet products.

Many salons offer retail products to their customers as a way for clients to maintain their new styles and to earn extra revenue for their business. Pet groomers should consider adding dry shampoo to their inventory of retail products, selling clients on the convenience and helping to diversify their products. This in addition to your regular full service pet grooming can help you boost profits for your company.

The pet service industry is a booming market that has experienced immense changes over the past few years. SinglePlatform is committed to helping local business succeed. Make sure that your pet service company is keeping up with new trends by checking out SinglePlatform on Instagram, Facebook, and Twitter.


3 Simple Ways to Build Your Pet Care Business

When it comes to owning and operating your own pet service business, it can be hard to know what areas of your business to focus on for success. Here, we’ve compiled some of the industry’s best practices on how to both gain new clients and maintain the ones you currently have.

Get Social

It should come as no surprise that now, more than ever consumers are consulting the internet before they make any sort of purchasing decision, especially when it comes to their pets! According to a recent PSI survey, “More than half of Professional Pet Sitters are also using at least one social media platform to promote their pet-sitting services.” Similarly, PetSit.com explains that it can be extremely valuable to schedule daily posts via social media (Facebook & Twitter) that offer timely pet-care tips. Provide advice to potential clients, as well as existing clients, and portray your company as knowledgeable and influential. Remember, you’re the expert!

Be Unique

In the crowded pet services sector, it’s easy to get lost in the mix, so make sure you are standing out amongst your competition. That Mutt reports that making your company stand out is one of the most important keys to gaining new business. Diversify your services from your competition. Whether it is luxurious pampering or natural sustainability, find your niche! Ensure that you have something to offer that your competition doesn’t.  

Encourage Feedback

It can be hard for many of us to hear criticism about something that we worked on tirelessly. But business owners shouldn’t fear complaints. Feedback is meant to help build your business up, not shoot you down. According to PetSitUSA.com, “50% of your pet sitting clients who complain about your service would do business with your pet sitting company again if their complaints were handled satisfactorily.” Feedback is a gift and an opportunity, not only to inspire loyalty from your customers but also to better understand how to meet your customer’s needs. 

Following these best practices will help you build and sustain a healthy business in the booming pet service industry. For more tips and industry news, be sure to follow @SinglePlatform on Twitter and like us on Facebook. Check out our new Instagram